My Thoughts on Technology and Jamaica: 10 million Roku Streaming Devices sold - Roku still King of Streaming as Google, Amazon and Apple unable to beat Baked in Surprise

Tuesday, September 23, 2014

10 million Roku Streaming Devices sold - Roku still King of Streaming as Google, Amazon and Apple unable to beat Baked in Surprise

One year later and the original results of Research Firm Parks Research still hold true; the Roku Streaming box is the Top Streaming Device according to the Roku blog article “Roku Sets New TV Streaming Milestones”, published September 16, 2014 by Anthony, Roku blog.

This was confirmed by their recent blog posting that indicates they’re sold some 10 million Roku Streaming Device as stated in the article “Roku Passes 10 Million Mark As Streaming Competition Heats Up”, published 9/16/2014 @ 11:13AM by Amadou Diallo, Forbes

Effectively they’ve beaten out the likes of Apple, who still haven’t reached these levels as yet!

It’s pretty much retaken the dominance set up by the Apple iTV player back in 2011 according to the stats of Strategy Analytics back then, which had crowned Apple’s “hobby” as No.1 as I’d reported in my blog article entitled “Apple iTV is No. 1 according to Strategy Analytics - Netflix's Blue Crush to make Apple Television Set real”.

Roku Streaming Devices – Streaming is now the trend for Music and Video

Since then the Streaming market has blossomed with more Americans opting to stream Video, something which Netflix, using torrenting as a gauge for popularity of shows, has fairly taken advantage of as noted in my Geezam blog article entitled “Netflix uses Torrenting Trends to pick popular Content”.

Many Americans are basically ditching Cable TV in the process and instead taking only the Internet packages as it’s cheaper as they can Stream more of the on-Demand Video content from Netflix on their Roku players as noted in my blog article entitled “Cable TV subscriptions Declines as the Connected Home boost IPTV Streaming”.

Streaming is basically the trend for both Music and Video as the Nielsen Stats have stated in my blog article entitled “Nielsen Stats record continued decline in Music Downloads - Developed World Streaming will catch on in Developed World once we get 4G LTE”.

It is the main delivery vehicle for the popularity of YouTube Lyrics Videos aside from just wanting to known the Lyrics as stated in my blog article entitled “YouTube and the Lyrics Videos Trend - How Lyrics Videos ride the Streaming Trend as Musicians Cash in on Sing-Along Craze”.

In fact, according to the most recent stats put out by the NPD Group the following revelations for the Second Quarter of 2014 are self-evident:

1.      17% of US Internet households owned a streaming media player
2.      39% of US Internet households will own a streaming media player by 2017

Roku Streaming Devices comes of Age – Competition from Google, Amazon and Apple continues

Competition in streaming really began to accelerate when Google threw down the gauntlet with a challenge to Roku’s dominance by releasing the US$35 Google Chromecast HDMI Streaming Stick as described in my blog article entitled “Google launches a 4G LTE Google Nexus 7 and Google Chromecast Streaming Device - Uninspired Tablet upgrades but US$35 Google Chromecast is the Streaming World's Blue Jasmine”.


By April 2014 Amazon had launched their much anticipated Amazon Fire TV Set Top Streaming devices that also doubles as a Video Game Console for Casual and Console games with an optional US$40 Game controller as described in my blog article entitled “Amazon launches Amazon Fire TV Set Top and Gaming Console - Amazon Prime Delight challenges Apple iTV, enflames Cord-Cutter's Nirvana portending Console Gaming Renaissance”.

It proved to be a hit, albeit Amazon never gave any figures, only stating that they’d blown through their initial stock and that demand was high as noted in my blog article entitled “Amazon Fire TV is a bonafide hit and is out-of-stock according to Amazon - The Bamboo powered smartphone running Amazon apps cometh”.

Roku still King of Streaming – Google, Amazon and Apple may not be able to beat Baked in Surprise

Since then these two (2) competitors have been busy cementing their marketshare.

Google has opted to celebrate the one year anniversary of the launch of their US$35 Google Chromecast HDMI Streaming Stick with three (3) free months of Streaming via Google Play Music’s All Access Music Subscription as explained in my blog article entitled “Google Play Music’s All Access Music Subscription Three months Free Streaming - Happy Birthday as Google Chromecast fights Amazon fire TV”.

Amazon, still fresh on the scene with their Amazon Fire TV Set Top Box, have been busy getting more content. They recently launched their subscription based Book Service called Kindle Unlimited, also available on the Amazon Fire TV as explained in my blog article entitled “Amazon launches US$9.99 Kindle Unlimited - Oyster and Scribd got served by Earth’s Most Customer Centric Company but pay Indies Publishers better”.

This in a bid to compete against the rising popularity of Oyster and Scribd, albeit the quality isn’t there yet!

They’re also began to boost their Video Game Library with more compelling games titles for the Amazon Fire TV such as Vietnamese Developer Dong Nguyen’s Flappy Bird Family, a spinoff of the popular yet controversial Casual Game Flappy Bird as described in my blog article entitled “Flappy Bird returns on Amazon Fire TV - Multiplayer Platform lends to family-friendliness and a Less Addictive Design”.

So Roku has taken it a step further. They’ve allegedly inked deals with Hisense and TCL to have their Roku Set Top Box built into their Flat Screen TV’s as stated in “Roku TVs From TCL And Hisense Start Shipping Soon”, published Aug 18, 2014 by Ryan Lawler, TechCrunch and “Roku TV unveiled: Television sets with Roku streaming built-in”, published January 5, 2014 9:00 PM PST by Matthew Moskovciak, CNET News.

Will this work?

Well, if true, it’ll be hard to beat, especially as these are value brands with lower price point that also happen to be popular in Jamaica. The stats coming from the analysts later this year will tell, but for now with 10 million sold, Roku is still King of Streaming!



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