My Thoughts on Technology and Jamaica: 3 million sold according to Slice Intelligence - How Third-Party Wrist straps sell Apple Watch demonstrating How to Sell a Wearable

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Wednesday, July 1, 2015

3 million sold according to Slice Intelligence - How Third-Party Wrist straps sell Apple Watch demonstrating How to Sell a Wearable

Apple Watch sales seem to on their way up, if the Analysts are to be believed.

Apple Watch sales have now hit almost 3 million sold thus far, according to research firm Slice Intelligence as reported in the article “Apple Watch sales reach 2.8 million, with bands a profitable add-on, report says”, published June 18, 2015 by Don Reisinger, CNET News.



Their figures are based on analyzing email shopping receipts for online shoppers, 20,000 of whom had purchased an Apple Watch since they began being shipped to customers on Friday April 24th 2015 as noted in my blog article entitled “Apple Watch delays on Pre-Order Day – How to Sell a Wearable using Apple Watch Edition on Celebrities and Third Party Wristbands”.

Apple has now relaxed their initial policy and have reverted to a “reserve and pickup” purchase option as noted in the article “Apple Watch can now be reserved for in-store purchase”, published June 17, 2015 by Lance Whitney, CNET News.  

Apparently American, British and Australian purchasers like the Apple Watch and can't be bothered with a double-visit to do a fitting and then wait for it to be shipped to their homes.

So it's safe to say sales have been brisk, with Apple barely managing to keep up with demand as noted in my blog article entitled “Apple Watch is Apple Most Successful Product – How to sell a Wearable and beat fitness Trackers and Android Wear Smartwatches”.

Apple has not commented on Apple Watch sales, even during Apple WWDC (World Wide Developer Conference) 2015 on Thursday June 2nd 2015.

However, they did release an updated version of Apple Watch OS for developers dubbed Apple Watch OS 2.0, with more bells and whistles as detailed in my Geezam blog article entitled “Apple WWDC 2015 debuts OS X 10.11, Watch OS 2.0 and Apple Music”.

So how did this latest analyst calculate their figures? And what else does their Analysis reveal?

3 million sold according to Slice Intelligence - How Third-party Wrist straps sell Apple Watch demonstrating How to Sell a Wearable

Slice Intelligence, extrapolated from these figures to calculate the rate of purchase to determine this figure as reported in “Exclusive: Apple mines big profits from Watch band”, published Jun 18, 2015 BY JULIA LOVE, Reuters. They also analyzed the figures to determine the most popular version of the Apple Watch.

They determined the most popular Apple Watch, which from stat appears to be the Apple Watch Sport with a black band. The Apple Watch Sport with a white band was the second most popular.

Together they both accounted for 65% of all Apple Watch sales.

However, Apple seems set to make revenue from the sale of wrist straps. The Black Wrist Strap was the most popular, accounting for 30% of sales, with the Milanese Loop coming in Second.

Makers of third-party Wrist straps and even modifications, like this Apple Watch Fob, basically the Apple Watch on a keychain made by Fashion Designer Tom Ford as reported in the article “Apple Watch pocket watch is modern old-timeyness at its best”, published June 22, 2015 by Eric Mack, CNET News, help to sell the Apple Watch by making it customizable to suit their personal preferences. 

Apple Watch set to beat all Smartwatches combines – Apple Watch King of Wearables in 2015

So even without official sales figure, analysts have basically predicted that sales of the Apple Watch will have beaten those of the Fitness Trackers as well as all other smartwatches as noted in my blog article entitled “IDC Stats for Wearables in the First Quarter of 2015 - US$13 Mi Band Fitness Monitor Xiaomi No. 2 as Apple Watch to dominate Smartwatch segment by Q4 2015”.

Even analyst Strategy analytics predict Apple owning 54.8% of the Wearables market with 15.4 million Apple Watches shipped as noted in the article “Apple Watch to nab over half the smartwatch market”, researcher predicts, published March 5, 2015 by Don Reisinger, CNET News.

That would totally eclipse and surpass the 12.7 million units of smartwatches from all other makers of Wearables combined, making Apple King of Wearables.



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