“The launch of Jamvision is strategic on a number of
fronts. It will take its place alongside Jamaican media platforms through which
our citizens here at home and those out there in the Diaspora will be able to
access images of ourselves that present the very best of who we are, for our
own consumption and ultimate pride”
Minister of
Culture, Gender, Entertainment and Sport Olivia ‘Babsy’ Grange speaking at
CPTC's launch of their Cable TV Station Jamvision on Friday May 27th
2016
Looks like Television Jamaica and CVMTV have some
capable competition coming on stream.
The CPTC (Creative Production and Training Centre)
has now launched their own Cable TV Station on Friday May 27th 2016
named Jamvision as reported
in the article “CPTC
launches 24-hour Jamvision cable TV channel”, published May 27, 2016 by Al
Edwards, LoopJamaica.
 |
The 24-hour cable channel was launched by CPTC CEO
Shantal Hylton-Tonnes and is set to be a very disruptive Cable channel due to
its content:
1. Culture
2. Arts
According to their website, this includes promos for
an endless archive of content:
1. Jamaica
Beat
2. Jamaica
Fresh Cuisine Recipes
3. Hill
and Gully Ride
4. CTV
Rocks
5. L'Acadco
Passion Fruit
6. Chalice-
CTV Rocks
7. Jonkanoo
8. Mandora
Time
9. Rukumbine
Check out their Compilation video on their Jamvision website.
Clearly, they have the local content muscle to
easily beat Television Jamaica and CVMTV, who're been pandering to Jamaicans foreign-mindedness
with television loaded with a lot of American, European and even Indian and
South Korean programming?
So why do Television Jamaica and CVMTV have much to
fear? After all, being as this is CPTC, will this not be mainly past historical
videos from their archives?
Jamvision
and Local Content - How Reality Television, Theatre and exclusive JCDC Content
will win over Jamaicans
Jamaicans love to see themselves on Television. The
arts and culture shows the best of our creative side on Television.
Any new entrant into the Television business, such
as ReadyTV, which is set to launch in early 2017 as predicted in my blog article
entitled “How
DISL ReadyTV set to deliver Wireless Cable TV with paid Local Jamaican Reality
TV Content”, knows that the best way to get Jamaicans to watch Television
is to make the ordinary man the star of the show.
 |
This phenomenon, called Reality Television, draws
upon the talents of regular Jamaicans instead of using University Educated
journalists and broadcasters speaking proper English to deliver News,
Entertainment and Sports content. The difference is that the viewer is left to
interpret for themselves, what they consider news, once delivered in an
entertaining manner.
Jamvision,
basically CPTC combined with Streaming, can leverage their massive content
vault of arts and culture programming that local Jamaicans and the Diaspora
will pay to stream on their smartphones and computers.
Jamvision
easily fill a niche; Arts and culture translates to means live exclusive
broadcast of roots plays from the Theatre houses in Jamaica, Reality Television
based content from aspiring producers and exclusive skits and commentary from
Jamaican vloggers.
Jamvision
and JCDC - Exclusive Streaming Content powered by 4G LTE from Telecom Providers
Jamvision
has even booked exclusive rights to broadcast (JCDC) Jamaica Cultural
Development Commission's National Festival of the Arts. Even more interesting, Jamvision will be delivering
streaming content as well as Pay per View and VOD (Video on Demand) content.
So says Minister of Culture, Gender, Entertainment
and Sport Olivia ‘Babsy’ Grange, quote: “Through Jamvision, parents who are for
whatever reason may not have had the opportunity to see first-hand their
children in delivering renditions of the performing arts, will now be able to
sit with these very children at a later time and celebrate together this image
of their children excelling on the national stage, through the programs of the
Jamaica Cultural Development Commission's (JCDC) National Festival of the Arts,
presented on Jamvision”.
 |
Folks, not even Television Jamaica and CVMTV have
EVER been able to broadcast any JCDC National Festival of the Arts live, making
this exclusive content a milestone for a Cable television station that hasn't
even launched as yet.
Although they'll be coming out on Flow on Channel
116 and DigicelPlay on Channel 18, expect Jamvision to have not only their
own Pay Per View and VOD Website but also a single app to stream their content
similar to 1SpotMedia as explained in my blog article
entitled “How
Television Jamaica relaunched as 1Spotmedia with 1,000,000 Viewers for VOD
Content”.
This would explain why Jamvision can broadcast
24-hours worth of content; they’ve been sitting on a treasure trove of their
own quality content from the past.
With 4G LTE to be launched in August 2016 by
CariCel, the new Telecom Provider as reported in my blog article
entitled “How
Caricel's US$100 million 4G LTE using White Space and Chinese Investors come
August 2016”, expect the other Telecom Providers to follow suit.
4G LTE launched by Digicel Jamaica and FLOW Jamaica
would make streaming the 24 hour reality and culture based content from Jamvision popular overnight,
easily trouncing Television Jamaica and CVMTV. Folks, get ready for Jamvision, the Irie FM of
Culture and Arts Television in Jamaica!
Here's the link:
Address: 37 Arnold Road, P.O. Box 9, Kingston 4,
Jamaica W.I.
Telephone: (876) 922-9214-6
Fax: 876-924-9432
Email: info@cptcjamaica.com
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