Suggested
low cost high impact Launch of Digicel WiMax
4G Mobile (IEEE 802.16d) Broadband Network and DigiTV
The
BEST way to Launch the new Digicel Broadband
and DigiTV is as follows:
1.
NOT to Launch like LIME and CLARO, who
all selectively launched in Kingston, Montego
Bay and other selected areas. Instead, best to Launch island
wide all at once with a fully functional and fully tested WiMaX 4G Mobile
(IEEE 802.16d) Broadband Network, so as to give everyone a chance
to try out the Network and to emphasize that fact that Jamaica is one country, and no customer
is more special than the other, which is a good marketing tool to use against
CLARO, which is yet to connect on a local level with Jamaican customers.
2.
Launch using Netbooks pre-loaded with Linux Ubuntu or Google Chrome
OS as these are Open Source operating
systems and are effectively license free. This gives Digicel product a more unique
appearance, as Open Source is virtually secure and free from hacker and virus
attacks as well as promoting Open Source as a cheaper alternative to Windows.
Additionally the Google Chrome OS
uses Google Applications which are based on
cloud computing, which makes use of the Modems also sold as well, but
greater emphasis on Netbooks. Additionally, fixed modems at home that utilize
the underutilized WiMaX 4G Fixed (IEEE 802.16a). Also can preload applications
like OpenOffice and Penguin for users to use.
3.
Netbooks should include the driver
software for the WiMaX modem should the user decided to reinstall the operating
system as well as software should be provided to allow the ser the option to
dual boot. By making the Netbook customizable,
it will become popular with not just students but everyone include non-tech
persons who like the internet and will be attracted to the Netbooks
"kawaii" factor.
4.
Digicel should
offer a service by which a customer on a plan can customize the physical outer
appearance of their modem i.e. change the shell exterior
5.
Plans similar to those in the Cayman Islands with contacts. Suggested
contracts should be a bundling of the service with the laptop/modem.
a.
1 year Contract, pay US$100 and get a
Netbook preloaded with Ubuntu, Google Chrome or any customizable operating
system of your choice as specified above with the option to dual boot
b.
2 year Contract, the Netbook
is free and preloaded with Ubuntu, Google Chrome or any customizable operating
system of your choice as specified above with the option to dual boot
To
Launch the product, a Logo Competition is being suggested.
Digicel needs to start a Logo
Competition among its customers to make them feel that they are able to
customize the look a feel of the new Digicel WiMaX 4G Mobile (IEEE
802.16d) Broadband Network, Digicel Intunes, Digicel Brown
Dawg Social Network and Digicel Hive and DigiTV all at the same time, which is cost
effective.
This
Competition to Design should follow the rules and regulations as it relates to
Competitions of this nature. The winner gets a cash prize, a Netbook with a two
(2) years Contract free from Digicel and
a free pass to the Digicel Launch
of Digicel WiMaX 4G Mobile
(IEEE 802.16d) Broadband Network and DigiTV at the National Stadium,
since Digicel WiMaX 4G
Mobile (IEEE 802.16d) Broadband Network can be used to facilitate DigiTV.
The
Launch event is best held at the National Stadium and all persons below the age
of 18 are free to enter. Digicel will
do the ads on Television Jamaica Limited in which customers are invited to
purchase tickets to the event by topping up with JA$500 or simply by joining Digicel Intunes and then Brown
Dawg Mobile Social Network as
detailed in the following
blog articles:
2.
“Brown Dawg and A
So di Ting Set - An API tool for User preferences and avoid backlash”,
“Brown Dawg and I
spy Rewards - Geo-Location rewards system for Mobile Social Networking”
Then Digicel would send them a SMS with
the word “Launch” via SMS with a Ticket receipt number. The date of the
Launch is kept secret until Digicel sends
out a SMS to all persons who originally had sent in an SMS to the 444- gateway
number or via the new CoreTalk Communications Limited SMS Platform as per my blog article entitled “Telecom
Providers and SMS - CoreTalk, Raiders of the Lost Ark”
This
is advising them of when and where to go to collect their Glow-in-the-Dark ID
bracelets, Glow-in-the-Dark Digicel
Broadband shirt with winning Logo Design and free Raffle Ticket for a chance to
win a Netbook pre-loaded with Open Source Software.
Currently Walt Disney has
a contact with Tuff Gong to distribute Walt Disney paraphernalia in
Jamaica as stated in the article “The Lion and the
Mouse join Forces - Tuff Gong signs distributuion Deal with Disney”,
published: Sunday September 13, 2009, The Jamaica
Gleaner. Digicel can,
via Tuff Gong or directly seeking Disney executives,
get the following artists to sing ALL of their songs at the Digicel Broadband Launch:
1.
Demi Lovato
2.
Selena Gomez
3.
Miley Cyrus
4.
The Jonas Brothers.
5.
All Disney Artiste
This
is highly recommended, as these artists not only have a strong following among
high school students but also among UWI and UTECH students as well, as their
style of music i.e. Pop / Rock “n” Roll, is gaining in popularity with young
people, the principal target market for any new Digicel and Disney Product,
especially in a Recession as per the YouTube link “Send it on - Disney Channel Project Green”. Other artists are
invited to perform, such as artiste from Digicel Rising Stars.
The
flag ship song for the Digicel Broadband
service should be Rihanna’s “Shut up and Drive” as
it epitomizes adventure and a desire for speed which Digicel Broadband provides. Chris
“Ludacris” Bridge from “2 Fast 2 Furious” would
also be a good fit. It would be a good idea also to have them as well as local
artists who sing clean music to perform at the Launch. Strongly suggested would
be an artiste lineup who sing Pop music and Rock n Roll e.g. Pink, Green Day,
Avril Lavange, Linkin Park, etc.
Use
of Remote controlled airplanes fitted
with mini cameras that can be connected to the WiMaX 4G Mobile (IEEE 802.16d)
Broadband Network using a mini WiMaX 4G Mobile (IEEE 802.16d) package custom
built by Intel, thus allowing the user/flyer to fly the airplanes around New
Kingston using the street in New Kingston as a landing strip for both landing,
takeoff to fly to the National Stadium, fly right around the island and land again in New Kingston.
The
planes will be controlled via the WiMaX
4G Mobile (IEEE 802.16d) Broadband Network i.e.
flight as well as transmission of video back to the flyer, who will be allowed
to fly the airplane without actually seeing their airplanes, instead of by
using AM frequencies, as these have range of one hundred (100) feet.
Planes
would be branded with logos and advertising paraphernalia from various
sponsors, much in the same way racing cars are branded by sponsors. This would
help to offset the cost of staging this Promotional event to Launch the WiMaX 4G Mobile (IEEE 802.16d) Broadband
Network, Digicel Intunes , Digicel Brown Dawg Social Network and Digicel Hive and DigiTV all at the same time, which is cost
effective.
The
use of remote controlled airplanes will not only demonstrate the reliability of
the mobile versions of the WiMaX 4G
Mobile (IEEE 802.16d) Broadband Network, but also the ability to remotely
control the airplane via the same WiMaX
4G Mobile (IEEE 802.16d) Broadband Network. Theoretically with a large enough
fuel package on the airplane (they use ethanol, another marketing push to
indicate that Digicel is
all about Green, which is now popular with persons of all ages) these planes
could fly right around the island
The
Promotion would be over a week with the remote
controlled airplane pilots driving in their vehicles and flying the
airplanes around the island and stopping at towns inland wide to promote the
service with the Digicel Team Bus which will also be carrying the promotional
team to set up in each town to promote the new WiMaX 4G Mobile (IEEE 802.16d)
Broadband Network Service and sign up customers. Television Jamaica Limited
should provide exclusive live and delayed coverage or the week long events
For
the entire week, the National Stadium can be rented to promote the different
services that WiMaX 4G Mobile (IEEE 802.16d) Broadband Network has to offers
customers as well as to serve as an on the spot market for phones and Netbooks
that use the WiMaX 4G Mobile (IEEE 802.16d) Broadband Network.
Post
each day’s events on Youtube, Facebook and Twitter channels designated for the
WiMaX 4G Mobile (IEEE 802.16d) Broadband Network to allow everyone worldwide to
follow the events in Jamaica and have clips shown on every TV station in the
Caribbean and Worldwide.
The
Seventh Day would end with a the planes returning back to the National Stadium,
a fireworks display all night long along with music from the artiste who came
to Jamaica to perform and the unveiling of the new Digicel WiMaX 4G Mobile (IEEE 802.16d)
Broadband Network Logo based on the Logo Competition launched by Digicel as a part of the re-branding
for Digicel WiMaX 4G
Mobile (IEEE 802.16d) Broadband Network Launch.
Digicel can also launch their
promotional show to promote the WiMaX 4G Mobile (IEEE 802.16d) Broadband
Network for the rest of the year called Digicel J’Anime,
an Animation Competition as described in my blog article
entitled “J'Anime
Competition - An Avenue to Fame for Animators”.
Sales
of the WiMaX 4G Fixed (IEEE 802.16a) modems, WiMaX 4G Mobile(IEEE 802.16d)
modems and Netbooks enabled with built in WiMaX 4G Mobile(IEEE 802.16d) modems
should begin in earnest at all Digicel Stores
island wide at the same exact time to encourage purchasing on Contract Plans.
Signing-up should also commence for Digicel Intunes ,Digicel Brown Dawg Social Network and Digicel Hive and DigiTV, all at the same time, which is
cost effective so as to be competitive
with LIME 3G and CLARO 3G.
After
the Digicel WiMaX 4G
Mobile (IEEE 802.16d) Broadband Network has achieved 90% coverage of the
island, the RJR Communications Group and the CVM Communications Group, both
Radio and Television, can achieve DSO (Digital Switch Over) as stated in the
article “Slow road to
Digital Switch-Over - Cable groups mum; FLOW ahead but Network coverage
behind”, published: Saturday August 15, 2009 by Mark Titus, Business Reporter, The Jamaica Gleaner.
A
similar concept is described in my blog articles:
Other
VAS (Value Added Services) to be introduced over time include:
1.
VoIP (Voice over IP)
2.
Data Backup and File Transfer Services
using Digicel’s Datacenter
3.
Video Calling
4.
Instant Messaging via Television
5.
Interactive Television Programming
6.
Paid-Per-View Programming
7.
Online Voting for scientific statistic
polls
8.
Election Voting for Government of
Jamaica
9.
Personalized Targeted Advertising
10.
Geo-Location Services and Personal
Tracking Services
11.
Augmented Viewing Services
12.
Phone Directory Services
13.
Market Surveys
14.
Channel slots for other broadcasters
What
do you think dear reader?