How Huawei's ICT Innovation Exhibition 2016 in Jamaica increases their Brand Awareness

“ICT is driving tremendous advancement of our society. According to recent statistics, digital infrastructure, represented by the broadband Internet, has surpassed highway infrastructure in terms of economic importance, contributing a large percentage to global economic output. ICT is playing a more and more crucial role in helping nations worldwide develop their economies and enhance their overall national competitiveness”

General Manager of Huawei Jamaica, Allen Chenyue commenting on their plans to host their ICT Innovation Exhibition 2016 in Jamaica

Huawei has huge plans for Jamaica in the ICT Technology and Telecomunications space.

For the first time in Jamaica's history, the Chinese ICT (Information and Communications) company will be bringing their ICT Innovation Exhibition to Jamaica as reported in the article “Jamaica selected for Huawei Global ICT Roadshow 2016”, published June 5, 2016, Loop News.

ICT Innovation Exhibition 2016 is set for Tuesday June 7^th to Thursday June 9^th, 2016 at the Jamaica Pegasus Hotel, New Kingston. The three (3) day event, which has the theme ‘Open ROADS for a Better Connected World’ is intended to showcase Huawei's leading advanced technologies, products and solutions for the Telecoms and ICT Sectors.

So why was Jamaica chosen?

Huawei and Jamaica – ICT on the Rise in Jamaica is an opportunity for Huawei

Huawei is a multinational Chinese Telecom Equipment and ICT Provider located in Shenzhen, China whose prowess rivals that of some of the best Silicon Valley Companies in California!

Jamaica was chosen, as we are showing marked progress in our integration and usage of ICT technologies in Jamaica, to quote General Manager of Huawei Jamaica, Allen Chenyue: “The Jamaican market is very progressive in its ICT development and ambitions, so it was the natural choice for our company to select this country to host our ICT Innovation Exhibition for 2016”.

Huawei's ICT Innovation Exhibition 2016 has been hosted in many countries around the world as noted in the article “Jamaica Selected For 2016 Huawei Global Roadshow”, Published Sunday June 5, 2016, The Jamaica Gleaner. 

This includes such diverse locations as:

1.      Australia

2.      Egypt

3.      Malaysia

4.      Colombia

5.      Panama

6.      Trinidad and Tobago

According to General Manager of Huawei Jamaica, Allen Chenyue,  Huawei’s aim is to make superior technology affordable to all Jamaicans and make ICT a driver of growth, quote: “The theme of our Roadshow is ‘Open ROADS for a Better Connected World’ because Huawei strongly believes that we must provide ubiquitous broadband connectivity, enable  agile innovations everywhere and bring a superior technology experience to everyone at an affordable price. We want to work with Jamaica on their journey to economic growth through ICT”.

So what will be on show at Huawei's ICT Innovation Exhibition 2016?

Huawei's ICT Innovation Exhibition 2016 - Increasing Brand awareness in Jamaica

Huawei's ICT Innovation Exhibition 2016 will showcase the fruit of their Research Labour in terms of Products, Service and Technology Solution offerings in the ICT and Telecoms Sector!

Their progress is thanks to the company investing some 10% to 15% of their revenue in ICT R&D (Research and Developement). Huawei plans to have twenty (20) technology Products, Services and Technology Solutions in the following areas:

1.      Video Everywhere

2.      Cloud reforms your business

3.      Enabling Digital Operation

4.      Ubiquitous Ultra Mobile Broadband

5.      Experience-driven Ultra Fixed Broadband

6.      Huawei Enterprise Business Solution

7.      Huawei Consumer Device

By having a ICT Innovation Exhibition 2016 with scheduled leadership talks, presentations and displays, the exhibition hope to demonstrate to their potential Jamaican clients in the ICT, Telecommunications and the Jamaican Government that they possess affordable technology that will allow Jamaica to use ICT to foster Growth.

Jamaicans mainly know Huawei as a company that makes smartphones, which they now sell unlocked in partnership with Lasco Jamaica as noted in my blog article entitled “Huawei and Lasco to sell Unlocked dual-SIM smartphones - Why Number Portability means Open Market for unlocked smartphone”.

They had recently opened an Experience store at Tropical Plaza on Constant Spring Road as reported in the article “Tech Times: Huawei Opens Store In Jamaica”, Published Monday April 11, 2016, The Jamaica Gleaner.

However, they still have not made much headway into Jamaica as it relates to the other technology Products, Services and Technology Solutions that they sell. Huawei's ICT Innovation Exhibition 2016 therefore serves the purpose of increasing their brand awareness in Jamaica by having these technology Products, Services and Technology Solutions on display.

Huawei's ICT Innovation Exhibition 2016 - 45 UTECH and UWI Interns to be chosen

As a part of the ICT Innovation Exhibition 2016, Huawei, plans to select forty five (45) UWI and UTECH Engineering and ICT student to be interns at Huawei. Here’s a sneak peek of what they'll experience while interning at Huawei in Shenzhen, China

So says General Manager of Huawei Jamaica, quote: In addition, as part of the efforts Huawei makes to the development of ICT in the country and our social responsibility, the Exhibition will be opened to 45 selected university students from both UWI and UTECH. This will allow them, Jamaica’s young talents, to learn more about ICT technologies, industry trends and Huawei.”

Entrance to Huawei’s ICT Roadshow 2016 is by invitation only. I’ve got an invite, so expect an exciting blog article on the Geezam Blog!

Here’s the link:

Huawei Jamaica Facebook Page