Sunday, June 23, 2019

Why the LED Light Bulb Market in Jamaica is still untapped


Light Emitting Diodes (LED) are the latest and most exciting technological advancement in the lighting industry in Jamaica.

LEDs are small, solid-state technology used as a replacement for incandescent and Fluorescent light bulbs. Because the convert electricity to light without heating a metallic element like an incandescent bulb or via exciting a Noble Gas to produce light, they are 90% more efficient.

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LEDs light bulbs are designed differently than traditional incandescent light bulbs and are more rugged and durable than traditional incandescent light bulbs and are thus long lasting. They are also less fragile and dangerous than fluorescent lighting devices. LED's have other noteworthy advantages:

1.      60,000 hours, which is an exceptionally longer life span
2.      Lower energy usage
3.      Reduced JPS utility bills
4.      Reduced maintenance costs
5.      Higher safety handling especially around children

So what is the level of adoption of LED light bulbs in Jamaica?

Government of Jamaica and LED’s – 105,000 LED Streetlights by 2020

The Government of Jamaica since 2014 (The Jamaica Gleaner, 2014, January 7) has been encouraging Jamaican to make the switch to Led Light bulbs (Bryan, 2017, October) but has had little success.

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JPS Co (Jamaica Public Service Company) had aimed to complete the upgrade of some 25,000 streetlights in 2018 (Williams, 2018, February 6).

They managed to surpass that amount reaching a target of 43,000 and aim to upgrade another 25000 by the end of 2019 (The Jamaica Gleaner, 2019, February 26). 

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The aim is to upgrade 105,000 streetlights by 2020, (Williams, 2018, May 17) possibly powered via solar or Wind power.

LED Light bulbs in Jamaica – Residential and commercial lighting

LED bulbs in Jamaica are currently divided into two broad categories based on how JPS Co supplies electricity:

1.      Residential
2.      Commercial

Residential lighting is main households in Jamaica, many of who cannot afford LED, even with the removal of import duties and taxes (The Jamaica Gleaner, 2014, January 7), so often they opt for traditional Fluorescent bulbs.

Incandescent bulbs are still being sold in Jamaica, as the is no ban albeit CARICOM (Caribbean Community) is moving to implement a Caribbean-wide ban (The Jamaica Gleaner, 2018, May 10) on incandescent bulbs.

Commercial Lighting is slowly adopting LED, being as they traditionally used to use Fluorescent lighting fixtures in their factories, businesses and warehouses. Commercial Lighting involves a wide variety of applications such as:

1.      Architectural lighting
2.      Automotive
3.      Warehouses
4.      Factories
5.      Broadcasting
6.      Electronic instrumentation
7.      Entertainment and gaming
8.      Industrial automation and controls
9.      Traffic and safety & transportation

So who controls the market for LED light bulbs in Jamaica?

LED Bulbs and Jamaica – Chinese control 90% of Residential Lighting market

There  are a few companies that sell LED light bulbs wholesale and retail. These are listed as follows in the table below:

Company
Price of LED Lights
Address
Telephone Number
Website
Appliance Traders Limited
JA$399 to JA$2085
35 Half-Way-Tree Road, Kingston 5, Jamaica, W.I.
1-888-ATL-SERV (285-7378), Toll Free (North America): 1-866-252-0059, Tel: (876) 926-3370, Fax: (876) 920-7048
Fosrich Electrical Sales
JA$399 to JA$2085
77-79, 10 Molynes Rd, Kingston
876 937 5099
Active Home Center
JA$399 to JA$2085
84 Constant Spring Rd, Kingston
(876) 755-0027
CESCO Limited
JA$399 to JA$2085
1A Molynes Road, Kingston 10, Jamaica, West Indies
876-926-7252, 876-968-9485
Source Industrial Sales & Servs Ltd
JA$399 to JA$2085
18B Lyndhurst Rd (5)
876-929-9622
Automatic Control Engineering Ltd
JA$399 to JA$2085
31 DeCarteret Road Mandeville Manchester
876-962-2773, 876-962-6386, 876-962-6387
Jamaica Microfilm Incorp Co Ltd
JA$399 to JA$2085
Suite A *5 Balmoral Avenue, Kingston 10 St. Andrew
876-929-9236
Enerbiz Ltd
JA$399 to JA$2085
Unit 7 30-32 Red Hills Rd (10)
876-906-7685
N/A
Jamaica Public Service Co Ltd
JA$399 to JA$2085
6 Knutsford Boulevard, Kingston 5 Jamaica
876-929-2330, 876-926-3190, 888-935-5577
calljps@jpsco.com, www.jpsco.com
TradeWorks Jamaica Industries Ltd
JA$399 to JA$2085
4 East Bell Rd (11)
876-923-0809
N/A
Burton Steer Energy Solutions
JA$399 to JA$2085
Shop 6 Catherine Hall Plaza Montego Bay, St James Jamaica
876-630-7899
N/A
T N T Equipment Engineering Servs
JA$399 to JA$2085
5 Columbus Drive Kingston 20 Jamaica
876-933-5375
N/A
Geddes Refrigeration Ltd
JA$399 to JA$2085
226 Spanish Town Road Kingston 11 Jamaica
876-923-6521, 876-923-6522, 876-937-4967, 876-937-4968, 876-937-4969, 876-757-2203, 888-991-5976
www.grlja.com
Highlight Electrical Sales & Servs Ltd
JA$399 to JA$2085
133 Maxfield Avenue Kingston 10 Jamaica
876-929-0454, 876-968-0208, 876-929-2207
highlightelect@gmail.com
Carib Hardware & Electrical Supplies
JA$399 to JA$2085
40 West Street, Port Antonio Jamaica
876-715-6412
www.everythingelectricalja.com/
Dilandy Import Auto Parts
JA$399 to JA$2085
26 Half Way Tree Road, Kingston 5 Jamaica
876-631-1494, 876-539-7798
dilandy.anderson@gmail.com
Stephenson's Electronics Servs Ltd
JA$399 to JA$2085
54 Main Street, Ocho Rios St. Ann
876-974-2645
www.stephensonselec.com/
Estech Energy Ltd
JA$399 to JA$2085
226 Spanish Town Road, Kingston 11 St. Catherine
876-937-4967, 876-812-0151, 876-838-8692
www.estechja.com
Pegasus Traders Ltd
JA$399 to JA$2085
11 Bell Road, Kingston 11 St. Andrew
876-758-3338, 876-969-2213
www.pegasustraders.com
Colours Of Jamaica
JA$399 to JA$2085
Lot 14, Bogue Estate Fairview, Montego Bay Jamaica
876-979-8319, 876-979-8557, 876-684-9253
coloursofjamaica@yahoo.com

These companies are wholesale sellers of LED Bulbs and mainly import their LED from China and collectively account for 90% of the LED Wholesale market in Jamaica.

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Meanwhile the Residential lighting market for LED Light bulbs, which is mostly retail, is 90% controlled via import direct from China and Japan. Purchases by householders of LEDs are from wholesale and retail Chinese merchants in the supermarkets, roadside shops and vendors or in Downtown Kingston.

How to sell LED Light bulbs in Jamaica - Add in free Alternative Energy solution

Jamaicans are not really looking for LED light bulbs as many do not know the difference between LED, fluorescents and Incandescent bulbs, being as they look aesthetically similar.

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Albeit many may be making a switch towards LED’s as per the suggestion of the Government of Jamaica (Smith, A. 2019, May 9), cost is still a factor in the purchasing decisions of the average Jamaican. The focus of many Jamaicans is on cheap, low cost and long lasting lighting alternatives.

If you plan to sell LED's in Jamaica, it is best to sell them at the same price or lower than traditional light bulbs. Also, it would be best to include a way to recharge the bulbs, preferably via a built in Li-Ion Battery or via a Solar or wind powered system (Mian, 2019, June 2), essentially a form  of free energy.

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Once sold in a convenient low cost package, the Jamaican LED and Alternative energy market can easily be controlled, as LED's are yet to fully replace Fluorescent and Incandescent bulbs.


References
1.      The Jamaica Gleaner. (2014, January 7). Ministry Pushes LED Bulbs To Cut Energy Bill. Retrieved from http://jamaica-gleaner.com/gleaner/20140107/lead/lead3.html
2.      Bryan, C. (2017, October). Jamaicans Urged to Use LED Lights. Retrieved from https://jis.gov.jm/jamaicans-urged-use-led-lights/
3.      Williams, R. (2018, February 6). 35,000 LED Street Lights to Be Installed this Year. Retrieved from https://jis.gov.jm/35000-led-street-lights-installed-year/
4.      The Jamaica Gleaner. (2018, May 10). CARICOM Moving To Phase Out Incandescent Bulbs By September. Retrieved from http://jamaica-gleaner.com/article/news/20180510/caricom-moving-phase-out-incandescent-bulbs-september
5.      Williams, R. (2018, May 17). Minister Williams Hails JPS Initiative to Install 105,000 LED Street Lights. Retrieved from https://jis.gov.jm/minister-williams-hails-jps-initiative-to-install-105000-led-street-lights/
6.      The Jamaica Gleaner. (2019, February 26). JPS To Upgrade 25,000 Streetlights To LED This Year. Retrieved from http://jamaica-gleaner.com/article/news/20190226/jps-upgrade-25000-streetlights-led-year
7.      Smith, A. (2019, May 9). Jamaicans Encouraged to Take Steps to Reduce Greenhouse Gas Emissions. Retrieved from https://jis.gov.jm/jamaicans-encouraged-to-take-steps-to-reduce-greenhouse-gas-emissions/
8.      Mian, Z. (2019, June 2). Electricity For The Poor, An Unconventional Approach. Retrieved from http://jamaica-gleaner.com/article/focus/20190602/zia-mian-electricity-poor-unconventional-approach

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