Monday, September 23, 2013

Facebook continues to grow despite challenges from Mobile Social Network - Facebook is Growing Strong like House Tyrell in Game of Thrones


Facebook recently had their Shareholder Earnings Meeting in July 2013 as stated in the article “Facebook’s Q2: Monthly Users Up 21% YOY To 1.15B, Dailies Up 27% To 699M, Mobile Monthlies Up 51% To 819M”, published Wednesday, July 24th, 2013 by Josh Constine, Techcrunch.

They’ve revealed some very interesting number for the Second Quarter of 2013 that confirm that despite the challenge from Google+ as chronicled in my blog article entitled “Google+ is expanding rapidly and is set to beat Facebook by 2016 - Batman the Dark Knight Rises as the new Social Network King”, Facebook is still growing!

Here are the Second Quarter Numbers for Facebook:

1.      1.15 billion Monthly active users
2.      669 million daily active users
3.      819 million mobile monthly active users
4.      219 million Facebook’s mobile-only user count

This is all best illustrated with a nice Graph showing the MAU (Monthly Average Users) first as an aggregate then broken down by Region:
In June 2013, Facebook saw:

1.      469 million on average Mobile daily active users
2.      20 billion minutes of usage per day for everyone
3.      17.39 minutes per day per user or 8.3 hours per user per month

In terms of revenues, for the Second Quarter of 2013 Facebook saw:

1.      US$1.81B in revenue
2.      41% of that was mobile ad revenue
3.      US$1.60 APRU (Average Revenue Per User) Worldwide
4.      US$$0.63 APRU (Average Revenue Per User) for "Rest of the World"

Again another set of graphs illustrates this beautifully:

To this end I’ve committed myself to the following tasks as it relates to my Facebook profile:

1.      Developing a Professional Profile Page, which is different from a Regular Facebook Page as explained in “Pages and Profiles are NOT the same”, viewed August 27 2013 by Lindsworth, published by Kerry Kimone, Kerry is Social
3.      Making my Profile Page open as its geared strictly for business
4.      Register my Profile page on as many Blog Search Engines as possible as explained in my blog article entitled “How to integrate a Facebook and Google+ Comment Box in Blogger to increase Blog Traffic - Managing your Google+, Facebook and Blogger Profiles


Facebook is clearly poised for growth. By growing my Traffic via increasing my audience on BOTH Facebook and Google+, I’ll eventually achieve my goal of monetizing my blog traffic and thus making it a source of sustainable Revenue. Facebook is Growing Strong like House Tyrell in Game of Thrones

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