Kantar WorldpanelComTech Stats suggests that the Apple iPhone 5C is a Google Android smartphone whisperer – US$100 cheaper is still a Deal for the 38 year old Crowd

“The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80 percent of 5S owners who upgraded from a previous iPhone model”

Strategic Insight Director Dominic Sunnebo at analyst Kantar WorldpanelComTech in a stagtement on their findings

From the get-go, the Apple iPhone 5S was more popular that the Apple iPhone 5C, outselling it three to one as reported in my blog article entitled “Localytics Stats suggest preference for Silver and Gold Apple iPhone 5S over polycarbonate Apple iPhone 5C - Plastic vs Metallic battle of Telecom Customer Preferences”.

But now we have a new reason why according to analyst Kantar WorldpanelComTech; the Apple iPhone 5C is a Android Smartphone whisperer, making many switch to Apple as stated in the article “iPhone 5C snags half its buyers from rival brands”, published December 2, 2013 7:21 AM PST  by Lance Whitney, CNET News.

The original article and Press Release can be downloaded direct from Kantar WorldpanelComTech. It’s a lot more telling and a very refreshing read on the Smartphone adoption in the EU and I’ll certainly be scoping out their stats again.  

Kantar WorldpanelComTech website includes some brilliantly done stats on the sales of smartphones across the EU (European Union) broken down by the major member states Britain, Germany, France, Italy and Spain as noted in the article “Apple iPhone 5S outsells 5C three to one in Great Britain”, published 02/12/2013 by Dominic Sunnebo, Global Consumer Insight Director, Kantar WorldpanelComTech.

The Apple iPhone 5C is unpopular with Apple iPhone fanboys who see the Smartphone as merely an Apple iPhone 5 dressed up in cheaper poly-carbonate clothing. The snub has been duly noted. But as I’d theorized in my blog article entitled “Apple has launched the Apple iPhone 5S and 5C on Tuesday September 10th 2013 - Apple iPhone Strategy is to Go Global to beat Samsung”, this was a strategy to attract new non-Apple Customers in the face of cheaper Google Android smartphones.

Apple iPhone 5C is a Google Android Smartphone whisperer – US$100 cheaper is still a Deal

Granted the prices aren’t cheaper. My predictions in my article Apple’s Golden Dragon iPhone 5S and C for Caring iPhone 5C may be coming on Tuesday September 10th 2013 were a tad off! Pricing is as expected on contract for the Apple iPhone 5S but not the Apple iPhone 5C.

I was hoping would be contract-free and unlocked, albeit that’s wishful thinking, given the ruling passed by the Librarian of the Library of Congress in January 2013 that makes the unlocking or even the sale of unlocked smartphones illegal as stated in the article “Unauthorized unlocking of smartphones becomes illegal on Saturday”, published January 25, 2013 4:57 AM PST by Eric Mack, CNET News.

On contract, the Apple iPhone 5C is cheaper than the Apple iPhone 5S by US$100. But when purchased unlocked, the cost is US$549, still unaffordable in the Developing World  as stated in the article “Apple's iPhone 5C misses the low-cost mark”, published September 10, 2013 3:24 PM PDT by Shara Tibken, CNET News!

Here are the prices for the Apple iPhone 5S and Apple iPhone 5C unlocked and sans the 2 year contract:

Note: All prices for the unlocked Apple iPhone 5S and unlocked Apple iPhone 5C can be found on Apple’s website.

Apple’s high Standard maintained – 38 Year olds switching to the cheaper Apple iPhone 5C

Despite this, it’s STILL in keeping with Apple’s high production standards and raises the bar for low-end Smartphone manufacturers when it comes to making a high-end high quality smartphone using plastic!

The fact that the Apple iPhone 5C is cheaper than the Apple iPhone 5S by US$100 both on 2-year contract and unlocked hasn’t gone unnoticed by Android Smartphone users wanting to switch to Apple to experience life inside of the Walled Garden. And switch they have!

According to Kantar WorldpanelComTech Stats, those making the Switcheroo from brands such as Samsung and LG have the following profile:

1.      42% of Apple iPhone 5C owners earn less than $49,000

2.      21% of Apple iPhone 5S owners earn less than $49,000

3.      38 years old is the average Apple iPhone 5C customer

4.      34 years old is the average Apple iPhone 5S customer

Simply put, Apple’s experimenting with Plastic and is bringing home the Bacon as it relates to innovation…at least for the 38 year old crowd. This is amazing, as Apple still manages to “box bread outta Google Android Mout” as Apple Strikes Gold with the Apple iPhone 5S and Colour the new Polycarbonate Trend with the Bakers Bread Themed Apple iPhone 5C!