Xiaomi No. 2 in China and No. 5 Globally - Startegy Analytics says Small Rice has a GoldenEye View to a Global Kill

I’ve done articles in the past on the rise of Xiaomi, a four year old Chinese company led by billionaire CEO Lei Jun that’s beating Apple at their own game, literally. Well, they’ve now arisen to become the No. 2 smartphone maker in China as stated in “MOVE OVER, APPLE: XIAOMI IS NOW THE 2ND LARGEST SMARTPHONE COMPANY IN CHINA”, published July 29, 2014 By Williams Pelegrin, DigitalTrends.

This amazing result is based on the statistics of Telecom Analyst Kantar, who surveyed some 15,000 individuals who are a part of a study group. Each month, they get quizzed on the following topics:

1.      How often and in what manner do they use smartphone and tablet usage

2.      What products they purchased

3.      What products those purchase products replaced

 Their results for January 2014 to May 2014, which are collated in their latest report, the Kantar Worldpanel ComTech report, reveal a company that's clearly on the move:

1.      21% of smartphones purchased are for Xiaomi

2.      16% of smartphones purchased are for Apple

According to the Kantar Worldpanel ComTech report, the 21% that purchased Xiaomi devices were already very much experienced with smartphones:

1.      70% of Xiaomi smartphone purchasers already owned a smartphone

2.      20% purchased a Xiaomi smartphone to replace their older device

But here where the statistics get interesting for those who've purchased a Xiaomi device:

1.      21% switched over from Huawei, ZTE, Lenovo, Coolpad, and Oppo

2.      18% switched over from Nokia

3.      17% switched over from Samsung

4.      5% switched over from the Apple iPhone

Xiaomi to the World – Startegy Analytics says they’re No. 5 as the World wants Small Rice

More interestingly, they’re now No. 5 in the World according to the stats of Strategy Analytics as stated in “China's Xiaomi Becomes World's 5th Largest Smartphone Maker”, published 7/31/2014 @ 1:33AM by Parmy Olson, Forbes. According to Strategy Analytics, the Second Quarter of 2014 has seen phenomenal growth for Xiaomi:

1.      5.1% in Global marketshare, up from 1.8% for the Second Quarter of 2013

2.      15.1 million smartphones sold

Overall, the growth of smartphones in general has been rather healthy:

1.      27% growth in Global smartphone shipments

2.      295 million units sold year-on-year

3.      85% of Global marketshare is dominated by Google Android OS

By comparison, their smartphone contemporaries Apple and Samsung haven't fared as well:

1.      25.2% of Global marketshare for Samsung

2.      11.9% of Global marketshare for Apple

3.      6.8% of Global marketshare for Huawei

4.      5.4% of Global marketshare for Lenovo

5.      5.1% of Global marketshare for Xiaomi

These results correlate well with those of Analyst IDC as detailed in my blog article entitled “IDC Stats for Second Quarter of 2014 points to Asian Smartphone Rise – How cheaper smartphones are slowly killing BOTH Apple and Samsung marketshare”, which I'd used to predict that cheaper smartphone competitors such as Huawei and Lenovo would slowly be taking away marketshare from the heavyweights in the guise of Apple and Samsung.

At this rate, they’ll eventually beat Lenovo and the Huawei. But if they manage to achieve their global smartphone ambitions as detailed in my blog article entitled “Xiaomi launches US$134.07 Xiaomi Redmi smartphone in Singapore - Perfect Storm for Apple and Samsung as the Xiaomi Redmi is Katy Perry's Dark Horse” then billionaire CEO Lei Jun hired of ex-Google Executive now turned Vice President Hugo Barra may bring them within striking distance of Apple homeworld at 1 Infinite Loop Drive.

By then, Americans may start realizing that Small Rice taste nice, especially when flavoured with sprinkles of Google Jellybean and Apple sweet design cues.