“We
are so proud to have reached this goal of having one million customers
connected to our mobile data network way ahead of target -- a testament to our
continued drive to make mobile Internet accessible to everyone”
Digicel Jamaica's CEO Barry O'Brien commenting on achieving their
one millionth Data Plan Activation which was done by 22-year-old Kellyon Smith,
a student of Church Teachers' College in Mandeville on September 2nd
2014
Digicel is truly celebrating those
customers that are one in a million.
This
as they’d recently reached a significant milestone as it relates to their Data
Customer Base with their one Millionth customer, 22-year-old Kellyon Smith a
student of Church Teachers' College in Mandeville on Tuesday September 2nd
2014 as stated in the article “22-y-o
student is Digicel's one-millionth data subscriber”, published Tuesday,
September 02, 2014 4:56 PM, The
Jamaica Observer.
Apparently,
by chance she decided to activate a 2 Day Data Plan for JA$100, being as she
was on holidays from Church Teachers' College, quote: “Usually, when I am at
school, I access the Internet using the school's WiFi. But during the summer
holidays when I was home, I realised I really needed to connect to the Internet
to check my e-mail, update Facebook and Twitter and so I went ahead and
purchased a two-day data plan for $100. I had no idea that spending $100 would
make me a millionaire! I'm still in shock!”
Quite
an amazing situation indeed, as their Data Plans, albeit not the most
competitive or easy to understand as shown in my blog article
entitled “Digicel's
JA$70 Data Plans vs LIME's JA$50 Data Plans - How to choose 3-Day and 30-Day
Data Plans in Jamaica”, does indeed give value for money.
Despite
this, it was expected to happen, given the popularity of the DL600 and DL700
smartphones as noted in my blog article
entitled “Digicel
poised to sell 20,000 Mobile Devices in June 2014 - GOJ's CET removal means
JA$4000 to JA$6000 smartphones are Possible”.
Her
becoming the millionth Data Activation was a fitting tribute, as it’s in
keeping with Digicel’s mandate to
realize 25% of revenue from Data Services alone as stated in my blog article
entitled “Digicel
to invest US$85 million in 4G LTE Network - 25% of Total revenue from ICT as 4G
LTE Investments designed to weather the coming Summer WhatsApp Storm”.
Digicel surprises 1
millionth Data Activation Customer - Kellyon Smith pleased as can be
Telecom
Provider Digicel hadn’t advertised
their intention to offer a prize to the one millionth Data activation. Please
not that this is the millionth smartphone to activate a Data Plan, not the
Millionth time someone has activated a Data Plan. Not quite sure if Telecom
Provider Digicel made a
distinction between the millionth 4G Mobile (which is really 3G!) and 4G
Broadband (which is really WiMaX) Activation.
This
is a lot like their current silent promotion when 4G Broadband customers who
haven’t logged on to the Network by activating a Data Plan can get 3 to 5 Day
Free Data by simply activating a JA$300 One Data Plan as described in my blog article
entitled “Free
Wi-Fi Internet as a Promotional Tool - Broadband Hopping the next weapon from
Digicel and LIME”.
The 4G Broadband customer then clicks on the
promotion option within the Digicel
Selfcare Website to activate the offer and thus end up getting free Data
Service from Digicel after months
of inactivity.
In
this one-of-a-kind-promotion Telecom Provider Digicel waited until the event
occurred and thus decided to do something special for that individual as stated
in the article “Digicel
surprises one millionth customer with $1m”, published Wednesday, September
03, 2014 BY KELESHIA POWELL
Observer online reporter, The
Jamaica Observer.
And
so they did, giving her a smartphone plus JA$1 million dollars, which of course
will go a long way to clearing up her school fees! Scope out the pictures here!
Even
Minister of Science, Technology, Energy and Mining Phillip Paulwell, was on
hand to say a few words at this momentous milestone, quote: “I'm very happy to
be here today as part of this celebration. This is more than just Digicel, this signifies the coming of
age of the country”.
Clearly,
for the pictures above she was indeed surprised, as she can now use the money
to finance her education to quote Kellyon Smith: “I came to Digicel expecting
to collect a phone only to find that I am the subject of a big celebration, not
to mention the one million dollars!" I'm in school, so I have a lot of
expenses already. There is also student loan to repay so I have a lot to do
[with the money]”.
Yes
indeed, it’s is good to be a millionaire just for being Digicel’s Millionth Data Activation!
Can’t
wait till they reach their 2 millionth Data Activation to see what they’ll do
then, as at this rate of smartphone adoption as described in my blog article
entitled “Digicel
reports increases in Data Services, DL600 and DL700 sales in 2013 - LIME's all
about the Benjamins from 4G LTE making Digicel Captain America The Winter
Soldier”, it’ll occur next year!
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