Digicel's Operation Bigger Better Value YouTube Ads - LIME Value Comparison with Ity and Fancy Cat as Yendi Phillipps does Somersaults

The summer of 2014 saw price drops in smartphones, particularly Telecom Provider LIME's Huawei Ascend Y330, which initially dropped to JA$4999 to the current low price of JA$3999 as stated in my blog article entitled “JA$3999 Huawei Ascend Y330 vs JA$7599 Digicel DL700 this Summer of 2014 - Waggonists Transfer Form not Required to get new smartphone”.

Digicel's flagship DL700 aka the DL700 aka Alcatel One Touch Pop C3 remained largely unchanged in price at JA$75999 even when Telecom Provider LIME first dropped their prices in July 2014 as stated in my blog article entitled “JA$4999 Huawei Ascend Y330 vs JA$7599 Digicel DL700 Game of Phones - Tablets to drop on Emancipation and Independence Day in a Game of Phones”.

There was a sale at one point for the DL600, but that smartphone has an overheating issue, a topic I'll tackle in another blog article at a later date. Right now the main value-brand contender is Telecom Provider Digicel's DL700 and Telecom Provider LIME's Huawei Ascend Y330, which are the same when compared specs-for-specs as noted in my blog article entitled “Comparing the Huawei Ascend Y330 vs DL700 aka Alcatel One Touch Pop C3 – Heralds for another Budget Smartphone, the DL800”.

The Data Plans remained largely unchanged, with Telecom Provider LIME's Data plans being the simplest and providing more value as stated in my blog article entitled “Digicel's JA$70 Data Plans vs LIME's JA$50 Data Plans - How to choose 3-Day and 30-Day Data Plans in Jamaica”.

However, that has not stopped Digicel from Stepping on the Advertising and Marketing Pedal with a new slew of Ads that have popped up on Traditional Media and Social Media. Let the YouTube Ad Wars begin!

Digicel's Operation: Bigger Better Value - LIME Value Comparison as Yendi Phillipps does Somersaults

The first ads, titled Digicel's Operation: Bigger Better Value appeared on Digicel Jamaica YouTube Page on Friday August 22^nd 2014 as shown below:

Not a very good Ad, as basically played upon Jamaican's lee for Nationwide News 90FM Media Personality Miss Kitty and Mr. DG and his earlier series of Agent Videos where he extolled the virtues of Digicel's various offerings.

But by Sunday August 31st 2014, LIME’s YouTube Page had responded with a simple ad featuring Ity and Fancy Cat lauding the fact plain as to which company offered the better value a shown below.

However, Telecom Provider Digicel on Wednesday September 17th 2014, apparently drawing for more star power, drafted in Agent Yendi Phillips as a Motorcycle riding, somersault flipping Agent that apparently sports an early prototype of the Samsung Galaxy Glass as shown below.

And of course here's my initial reaction on Twitter, which was one mainly of surprise, as it appears that Telecom Provider Digicel is either very desperate or going all-out! Christmas 2014 may be a very competitive one, what with Digicel's Rising Stars coming to an expected climax with the crowd apparently rooting for the youngest female singer as the new Rising Star.

#Bumboclaat #Digicel commercial featurign #Spies #DG dude and #Yendiphillips as back-flipping smartphone-changing spy http://t.co/G0uVDtxGqU
— Lindsworth Deer (@LindsworthDeer) September 18, 2014

So again I ask the question: Who will win the War for the Iron Throne come Christmas in this Game of Phones? Will it be the Telecom Provider Digicel’s DL700 aka Alcatel One Touch Pop C3 or the Telecom Provider LIME’s JA$4999 Huawei Ascend Y330? Or will Digicel roll out a new Budget smartphone to compete, possibly a version of their Branded smartphone, the DL800?

Check back with my blog or just follow Digicel Jamaica’s website Digicel Jamaica YouTube Page, Digicel’s Facebook Page and Digicel’s Twitter Page  Also follow the action for Telecom Provider LIME on their LIME website ,LIME’s YouTube Page, LIME Twitter Account and LIME Facebook Account.