Google Shopping Buy Button – How Project Wing 30-minute Delivery for Google Plus on Merchant Pages might compete against Amazon's Online Shopping

With Drones set to get the go-ahead by the FAA (Federal Aviation Authority) in 2015 as stated in my blog article entitled  “FAA ok’s Drones for Hobbyist – Study to determine Commercial Drone Risk as Amazon, UPS and FedEx Drones get the Kibosh until 2015”,  Google is gearing up for a challenge from Amazon.

Reports are now surfacing that suggest that Google is planning to launch their own “one click” Button in order to purchase merchandize on their Google Shopping Search Page as stated in the article entitled “Google said to be testing 'buy' Button in Bid to compete with Amazon”, published December 16, 2014 By Trevor Mogg, DigitalTrends.

Google Shopping who?

Yes, if you making a face right now, so am I while writing this….I never knew Google even had a Shopping Page buried within Google Search muchless a Google Shopping, which they launched March 2013 last year!

Still they’ve been working on drones for Deliver in the form of Project Wing being researched in the Australian Desert by the Google X Labs as stated in my blog article entitled “Google X Labs Project Wing - How to own a Global Satellite based Semi-Autonomous VTOL Drone Delivery Service”.

But why is Google suddenly taken an interest in this One-Click Button feature on an obscure shopping page in a move very similar to Facebook and Twitter’s One-Click Buy Button, despite the possibility of it blowing up in their faces as predicted in my blog article entitled “Twitter’s One-Click Buy Button – How One-Click E-Commerce is Twitter’s Great Smurfberry Scam Confessions of a Shopaholic”.

Google Shopping’s One-Click Button – Amazon still synonymous with Online Shopping

The reason stems from the fact that most persons going shopping online tend to make a beeline for Amazon instead of using Google’s Search engines, which would have given Google a chance to redirect them to Google Shopping according to data from Forrester Research as mentioned in the article “Google Wants To Launch A ‘Buy’ Button To Hurt Amazon”, published DEC. 16, 2014, 6:03 AM, by LARA O'REILLY, Business Insider.

This is true even for Jamaicans as per my hand guide to shopping online on my blog article entitled “How to purchase items and subscribe to Magazines online and ship them to Jamaica”.

Plus Amazon is prepping to launch Amazon PrimeAir as described in my blog article entitled “Amazon plans to launch Amazon PrimeAir, their 30 minute Drone Package Delivery Service for Amazon Prime users - Playing Catch-up as Mailpak launches DealBug in Jamaica” now that the FAA has given the green light for Commercial Drone Fleet in the Year of the Sheep.

Combined with Amazon PrimeAir, shopping online with Amazon, which already has a One-Click Button for shopping on their Amazon App and website, would become super convenient. You’d be virtually guaranteed that anything you buy less than 5kg would be at your doorstep in 30 minutes.

Google Shopping Buy Button – Project Wing 30-minute Delivery for Google Plus on Merchant Pages

This may be the reason why they’re formulating plans to introduce a Buy Button for Merchant pages along with Facebook and Twitter.

Google want to compete but rather than build out their own shopping Network, they want to make it easier to buy items from merchants. But instead of going to the Merchant’s website or to Amazon, they want to force you to basically search for the item through Google Shopping and then make the purchase directly from their Search pages by pressing a One-Click Button.

To me, this sounds like a backward step on the part of Google, as Facebook had already been down that road with Facebook Gifts and failed miserably, as they couldn’t guarantee the quality of the products as noted in my blog article entitled “Facebook kills Gifts and presses Buy Button - How Facebook One-Click Purchases will start an Apple-esque Smurfberries-style Scandal”.

The potential is huge for Google to introduce a Drone-based Delivery system using this One-Click Buy Button…..if they can get the pricing right compared to their competition in the form of UPS and FedEx as described in my blog article entitled “UPS and FedEx developing their Own Delivery Drones to compete with Amazon PrimeAir - Premium Rush Package Delivery Drones herald the coming of Google's Personal Androids that are Almost Human”.

Right!

Assuming that they can convince Merchants that their One-Click Button won’t ruin the shopping experience on their own websites, this plan coupled with Project Wing could make small business owners potentially able to deliver orders within thirty (30) minutes of ordering them.

Smurfberry-esque buying by little toddles playing with your smartphone fears aside, Google also needs to introduce this One-Click Button to Google Plus, their Social Network that seems to have gotten little in the way of attention and upkeep.  Perhaps membership with the Shopping Pages could be a segue to introduce people to the Social Aspects of Shopping via Google Plus and thus boost active users on this Social Network.

 Here’s the link

Google Shopping