Streaming
Music is now gaining rapidly on Physical Digital Music Purchases and Digital
Downloading, which are holding on but slowly dying as stated in my blog article
entitled “RIAA
Stats on Music Streaming – Why 4G LTE and Cheaper Cloud Storage means downloads
extinct”.
Now,
more recent stats from the RIAA (Recording Industry Association of America),
Streaming Music is slowly set to make Physical Digital Music Purchases and Digital
Downloading extinct as well.
At
least based on Revenue from Streaming vs Physical Digital Music Purchases as
stated in the article “Music
labels are reportedly pressuring Spotify to limit free streaming”,
published March 21, 2015 06:14 pm By Dante D'Orazio, The Verge.
Initially
it was killing downloading, based on statistics from the Music Trade group, the
RIAA (Recording Industry Association of America) for the first six (6) months
of 2014 as stated in my blog article
entitled “RIAA
Stats on Music Streaming – Why 4G LTE and Cheaper Cloud Storage means downloads
extinct”.
So
why is Streaming gaining popularity so rapidly? And is the profit engine everyone
claims, despite lower revenues due to Free Streaming? First the RIAA stats!
RIAA says Streaming is
taking over – Downloads and physical media still king as Streaming Rises
RIAA
stats as detailed in “Streaming
Music drowns out CD sales in US for the first time”, published March 19,
2015 6:22 AM PDT by Joan E. Solsman, CNET News
cover Music sales under several categories:
1.
Streaming
2.
Digital Downloads
3.
Physical Digital Music
4.
Synchronizations e.g. Apple iCloud,
Amazon Cloud Drive
5.
Ringtones and Ringbacks
According
to Music Sales stats from the RIAA for 2014:
1.
US$6.97 billion in Total Music Sales
2.
US$1.87 billion for streaming Music
Sales
3.
US$1.85 billion for CD Sales
4.
US$2.58 billion for Music Digital
Downloads
Broken
down into percentages, that appears as thus:
1.
0.5% decline in Total Music Sales
2.
29% increase in streaming Music Sales
3.
12.7% decrease in CD sales
Currently
as it stands for 2014, the RIAA estimates the contributions of the four (4)
segments to the Music Revenue Pie as thus:
1.
37% is Digital Downloads
2.
32% is Physical Digital Music
3.
27% is Streaming
4.
3% is Synchronizations e.g. Apple iCloud,
Amazon Cloud Drive
5.
1% is Ringtones and Ringbacks
This
is vividly shown in the pie chart below:
Streaming
is apparently on a roll, thanks to the gradual expansion of 4G LTE (Long Term
Evolution) services across the US of A and cheaper Broadband Internet such as
AT&T U-Verse, Verizon Fios and Google Fiber as explained in my blog article entitled
“AT&T
launching 4G LTE powered Wi-Fi and expanding AT&T U-Verse - AT&T
offensive as Google sprouts 1 Gigabit IEEE 802.11ac Wi-Fi Protocol as Jamaica
catches up”.
RIAA says Streaming beats
CD Sales - Why Streaming needs to make more money for Artiste to maintain
momentum
The
Streaming world is made up mainly of the following services:
1.
Apple's Beats Music
2.
Pandora
3.
Sirius XM
4.
Spotify
5.
Vevo
6.
YouTube
The
contributions to Music Industry revenues have been gradually rising, a fact
that has not gone unnoticed by Industry watchers:
1.
27% in 2014
2.
21% in 2013
3.
5% in 2010
Meanwhile
Digital Downloads and Physical Digital Music have been on a gradual decline:
1.
40% of Music Sales was Digital Downloads
in 2013
2.
32% of Physical Digital Music was
Digital Downloads in 2013
Good
to note here that Physical Digital Music covers the sale of CD's, DVD's and
Vinyl, with Vinyl seen a peculiar renaissance among Millennials (ages 18 to 28)
thanks to the Hipster trend of liking Nostalgia based on the statistics from
analyst Statista as noted in my blog article entitled
“Statista
projecting Vinyl Records to breach 7 million Sold – Vinyl Record Pressing
Renaissance by Hipsters for owning all things Luddite”.
Even
in Jamaica, Vinyl records of original sounds are in high demand, with
collectors looking for that authentic sound travelling thousands of miles just
to add that rare LP to their collection as noted in the article “Vinyl
Records Enjoying A Resurgence In Sales”, published Sunday March 22, 2015 by
Roy Black, The Jamaica Gleaner.
So
it's possible that CD's too, again driven by Millennials love for better quality
Music.
This
possibly exists due to better designed Portable Blu-Ray Players that offer even
higher density HD Audio Music based on Quartz Crystal as predicted in my Geezam blog article entitled “Blu-Ray
Disc Association at IFA says 4K Blu-Ray Disc coming in 2015”.
Streaming needs more
paying Subscribers – Artiste flee as HD Audio Physical Digital Music makes a
comeback
Still,
for streaming to grow, Revenues need to increase as popular free steaming
services like Spotify need to turn freeloaders into paying customers as noted
in the article “Music
labels want less free Music on Spotify”, published March 22, 2015 By David
Nield, Digitaltrends.
Even
Jamaican Promotes are complaining about the low level of Revenues from
Streaming websites as noted in the article “Streaming
sites hit sour note with local Musicians”, published Sunday, March 01, 2015
BY STEVEN JACKSON Business
reporter, The Jamaica Observer.
US$295
million in revenue, which has grown by 34% is basically chump change,
accounting for a mere 4.23% of the overall Music Sales revenue pie and are not
even worth mentioning. So too is the revenues of Paid subscription services
e.g. Spotify Premium, Rhapsody and Beats Music, which are bringing in US$799
million despite an increase in Music Sales of 25%.
Jamaicans and Streaming
revenue - HD Audio Physical Digital Music comeback as Piracy is the Problem
Clearly,
Streaming is growing, with local Telecoms Providers getting in on the act by
offering Music Streaming Services as noted in the article “Digicel,
LIME Add Music To Product Line Up”, Published Friday January 23, 2015, The Jamaica Gleaner.
More
details on their services in another article, as Streaming in Jamaica via the
Telecom Providers is a growing Trend, House Tyrell of Game of Thrones Style.
Already
Streaming Radio is on the rise in Jamaica, with many Web based and App based
sources of streaming as noted in my MICO Wars article entitled “How
to get Streaming Jamaican Radio Stations”.
But
unless more Streaming Music subscriptions is being purchased Paying Customers,
then more Artiste like Taylor Swift will be defecting from Streaming Service
like Spotify as noted in my blog article
entitled “@TaylorSwift13
leaves Spotify – How Spotify’s continues to give 37.5 million users Globally
Free Music who need to pay for Music Streaming”, putting pressure on them
to solve the problem.
And
with that may come a reversal of the Streaming tend as Millennials fall in love
with older Physical Digital Music and Digital Downloading models.
With
the more recent trend of HD Audio players such as the US$1,249 Cowon Plenue 1
as described in my blog article entitled
“US$1,249
Cowon Plenue 1 - The Rolls Royce of HD Audio Players defines High End Music
with Sony Walkman NWXZ-ZX1 as Christmas Competition”, this may start
happening, once the price comes down of course!
The
REAL problem, Piracy, will only stop once ISP (Internet Service Providers)
agree with the RIAA to clamp down on Illegal Digital Music and Video downloading
as noted in my blog
article entitled “Telecom
Providers and Copyright Alert System - Pirates on Stranger Tides experience
Pain au chocolat”.
More
article coming on Streaming Music as Smartphone and Tablet Trend increases and
4G LTE launch in Jamaica beckons!
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