@K_Worldpanel Stats say Apple iPhone 6 No. 1 in China - Xiaomi No. 2, US of A decline as EU shows Apple some love

Apple has finally succeeded against their Nemesis Xiaomi in China who held them to Third place back in October 2014 according to Kantar Worldpanel as reported in my blog article entitled “Kantar Worldpanel Stats say British and Europeans love Apple iPhone 6 - China growing as Consumer Intelligence Report confirms iPhone 6 Plus unnecessary”.

Fresh new statistics from analyst Kantar Worldpanel indicate that for the three months that ended in February 2015, the Apple iPhone bested Xiaomi at least in the more developed parts of China as reported in the article “Apple takes smartphone crown in China”, published April 2, 2015 6:25 AM PDT by Lance Whitney, CNET News.

They also made headway in US of A, Britain and the European Union. But first the statistics as detailed in the article “Chinese New Year brings a new record for iOS sales in China”, published 02/04/2015, Kantar Worldpanel.

Apple iPhone 6 still Growing Strong in US of A – Marketshare decline as market become saturated

According to Kantar Worldpanel in the US of A for the first three (3) months up to February 2015:

1.      38.8% of smartphone marketshare

2.      39.3% of smartphone marketshare in first three (3) months up to February 2014

The Apple iPhone 6 and the Apple iPhone 6 Plus is still a strong seller since launch in September 2014 as described in my blog article entitled “Apple iPhone 6 and iPhone 6 Plus - No Sapphire Screen but 128GB Storage and NFC-powered Apple Pay in Apple's Biggest iPhone Launch” with users giving the following reasons for sticking with the Big A:

1.      45% Screen Size

2.      44% 4G LTE Capabilities

3.      43% touted durability and reliability

Apple iPhone 6 in China – Collectively beating Xiaomi for Marketshare

In China, the Apple iPhone 6 finally trounced Xiaomi in the first three (3) months up to February 2015:

1.      10.2% of smartphone marketshare in urban China

2.      9.5% of smartphone marketshare in urban China in first three (3) months up to February 2014

The Apple iPhone 6 and the Apple iPhone 6 Plus rank as follows against the Xiaomi RedMI Note that was launched back in March 2014 as stated in my blog article entitled “US$130 5.5” Xiaomi Redmi Note Phablet goes on sale in China on Tuesday March 26th 2014 - Low-cost Unlocked Phablets the next Tablet in China's Year of the Horse”:

1.      Xiaomi RedMI Note

2.      Apple iPhone 6 Plus

3.      Apple iPhone 6

Clearly the Chinese like the bigger Apple iPhone 6 Plus as explained by Strategic insight director at Kantar Worldpanel ComTech Asia Tamsin Timpson, quote: “In urban China, Apple iPhone 6 remained the best selling phone in the three months ending in February growing its share to 10.2% compared to 9.5% registered in the three months ending in January. The iPhone 6 Plus was the third best selling smartphone after the iPhone 6 and the Xiaomi RedMI Note. With the two flagships, as well as older models still selling strong, Apple was able to grab the top spot in the smartphone manufacturers ranking. Xiaomi stepped down to number two.”

Combining all of their Apple iPhones sold in China plus the recently launched Apple iPhone 6 and the Apple iPhone 6 Plus, in the first three (3) months up to February 2015:

1.      27.6% of marketshare in urban China

2.      59% of that marketshare are China Mobile’s subscribers

3.      Apple is now Number 1

4.      Xiaomi is now Number 2

So Apple is on the mend, finally beating Xiaomi and proving low prices isn't everything once the Chinese get a bit of the Apple, to quote chief of research at Kantar Worldpanel ComTech Carolina Milanesi: “There has been a strong appetite for Apple’s products in urban China seen since the launch of the iPhone 6 and 6 Plus and this has continued into Chinese New Year. China Mobile’s subscribers accounted for 59% of the 27.6% volume share recorded by iOS in the latest period. Across key global markets Apple’s momentum generally continued from last month, with market share gains in all markets except the US and Japan.”

Apple iPhone 6 in Europe – From EU with Love as Galaxy S6 coming to Mash up Britain

In Europe, Kantar Worldpanel Stats for the first three (3) months up to February 2015 to a story of triumph mixed with some loss:

1.      67.6% year on year marketshare for Google Android

2.      20.9% year on year marketshare for Apple iOS

Interestingly Google Android lost 2.9% while Apple iOS gained 2.9%. Samsung also appears to be making headway. Especially as they have the Samsung Galaxy S6 and Samsung Galaxy S6 Edge being pushed by huge amounts of advertising in Britain as noted in my Geezam blog article entitled “Samsung Galaxy S6 and Edge at MWC 2015 coming to Mash up Jamaica”.

Business unit director at Kantar Worldpanel ComTech Europe Dominic Sunnebo is basically sayings that the Samsung Galaxy S6 and Samsung Galaxy S6 Edge are going to mash up Britain, quote:  “In Great Britain, as Samsung prepared the channel for the arrival of the new flagships Galaxy S6 and S6 Edge, sales of the Galaxy S5 grew slightly over the previous period and captured 8.7% of smartphone sales keeping this model as the second best selling smartphone after the iPhone 6”.

Across Europe, Android’s share declined by 2.9 percentage points year-on-year to 67.6% while iOS rose by 2.9 percentage points. But the reason for the Apple iPhone 6 love remains for the first three (3) months up to February 2015 remain the same:

1.      48% were attracted to the Apple iPhone 6 because of its reliability/durability

2.      44% were attracted to the Apple iPhone 6 because of its Design

3.      48% were attracted to the Samsung Galaxy S5 because of its reliability/durability

4.      48% were attracted to the Samsung Galaxy S5 because of its good deal on tariff/contract

So the Apple iPhone 6 and the Apple iPhone 6 Plus triumphs in China and is winning over hearts and souls in Britain, France, Germany, Italy and Spain.

Now it's time for the Apple iPhone 6S Rumours..............

Here’s the link:

Kantar world Panel Twitter feed: @K_Worldpanel