Saturday, May 28, 2016

How CPTC's Jamvision Reality TV, Theatre and Exclusive JCDC Content will beat 1Spotmedia and CVMTV

“The launch of Jamvision is strategic on a number of fronts. It will take its place alongside Jamaican media platforms through which our citizens here at home and those out there in the Diaspora will be able to access images of ourselves that present the very best of who we are, for our own consumption and ultimate pride”

Minister of Culture, Gender, Entertainment and Sport Olivia ‘Babsy’ Grange speaking at CPTC's launch of their Cable TV Station Jamvision on Friday May 27th 2016

Looks like Television Jamaica and CVMTV have some capable competition coming on stream.

The CPTC (Creative Production and Training Centre) has now launched their own Cable TV Station on Friday May 27th 2016 named Jamvision as reported in the article “CPTC launches 24-hour Jamvision cable TV channel”, published May 27, 2016 by Al Edwards, LoopJamaica



The 24-hour cable channel was launched by CPTC CEO Shantal Hylton-Tonnes and is set to be a very disruptive Cable channel due to its content:

1.      Culture
2.      Arts

According to their website, this includes promos for an endless archive of content:

1.      Jamaica Beat
2.      Jamaica Fresh Cuisine Recipes
3.      Hill and Gully Ride
4.      CTV Rocks
5.      L'Acadco Passion Fruit
6.      Chalice- CTV Rocks
7.      Jonkanoo
8.      Mandora Time
9.      Rukumbine

Check out their Compilation video on their Jamvision website.




Clearly, they have the local content muscle to easily beat Television Jamaica and CVMTV, who're been pandering to Jamaicans foreign-mindedness with television loaded with a lot of American, European and even Indian and South Korean programming?

So why do Television Jamaica and CVMTV have much to fear? After all, being as this is CPTC, will this not be mainly past historical videos from their archives?

Jamvision and Local Content - How Reality Television, Theatre and exclusive JCDC Content will win over Jamaicans

Jamaicans love to see themselves on Television. The arts and culture shows the best of our creative side on Television.


Any new entrant into the Television business, such as ReadyTV, which is set to launch in early 2017 as predicted in my blog article entitled “How DISL ReadyTV set to deliver Wireless Cable TV with paid Local Jamaican Reality TV Content”, knows that the best way to get Jamaicans to watch Television is to make the ordinary man the star of the show.


This phenomenon, called Reality Television, draws upon the talents of regular Jamaicans instead of using University Educated journalists and broadcasters speaking proper English to deliver News, Entertainment and Sports content. The difference is that the viewer is left to interpret for themselves, what they consider news, once delivered in an entertaining manner.

Jamvision, basically CPTC combined with Streaming, can leverage their massive content vault of arts and culture programming that local Jamaicans and the Diaspora will pay to stream on their smartphones and computers.

Jamvision easily fill a niche; Arts and culture translates to means live exclusive broadcast of roots plays from the Theatre houses in Jamaica, Reality Television based content from aspiring producers and exclusive skits and commentary from Jamaican vloggers.

Jamvision and JCDC - Exclusive Streaming Content powered by 4G LTE from Telecom Providers

Jamvision has even booked exclusive rights to broadcast (JCDC) Jamaica Cultural Development Commission's National Festival of the Arts. Even more interesting, Jamvision will be delivering streaming content as well as Pay per View and VOD (Video on Demand) content.

So says Minister of Culture, Gender, Entertainment and Sport Olivia ‘Babsy’ Grange, quote: “Through Jamvision, parents who are for whatever reason may not have had the opportunity to see first-hand their children in delivering renditions of the performing arts, will now be able to sit with these very children at a later time and celebrate together this image of their children excelling on the national stage, through the programs of the Jamaica Cultural Development Commission's (JCDC) National Festival of the Arts, presented on Jamvision”.



Folks, not even Television Jamaica and CVMTV have EVER been able to broadcast any JCDC National Festival of the Arts live, making this exclusive content a milestone for a Cable television station that hasn't even launched as yet.

Although they'll be coming out on Flow on Channel 116 and DigicelPlay on Channel 18, expect Jamvision to have not only their own Pay Per View and VOD Website but also a single app to stream their content similar to 1SpotMedia as explained in my blog article entitled “How Television Jamaica relaunched as 1Spotmedia with 1,000,000 Viewers for VOD Content”.

This would explain why Jamvision can broadcast 24-hours worth of content; they’ve been sitting on a treasure trove of their own quality content from the past.

With 4G LTE to be launched in August 2016 by CariCel, the new Telecom Provider as reported in my blog article entitled “How Caricel's US$100 million 4G LTE using White Space and Chinese Investors come August 2016”, expect the other Telecom Providers to follow suit.

4G LTE launched by Digicel Jamaica and FLOW Jamaica would make streaming the 24 hour reality and culture based content from Jamvision popular overnight, easily trouncing Television Jamaica and CVMTV. Folks, get ready for Jamvision, the Irie FM of Culture and Arts Television in Jamaica!

Here's the link:

Address: 37 Arnold Road, P.O. Box 9, Kingston 4, Jamaica W.I.
Telephone: (876) 922-9214-6
Fax: 876-924-9432
Email: info@cptcjamaica.com





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