How Facebook Ads is using AI to build their version of Google Adwords and Adsense

Facebook, tired of the Dominance of Google Adwords, is launching their own Third-Party Ad Network.

On Friday May 27^th2016, Facebook announced plans to launch their own version of Google Adwords as noted in the article “You can run but you can't hide: Facebook Ads are coming for you”, published May 28, 2016 by Anthony Thurston, Digitaltrends.

They’ve been testing this idea since 2012 but now they're finally ready for primetime. Facebook Ads will mimic Google Adwords, which allows website owners to make money via Google embedded script plugins and Google Adsense, which accepts payments from advertisers who wish to advertise on their Google Adwords Network.

Facebook Ads – Advertising network to rival Google Adwords and Adsense

Facebook Ads will effectively create their own third-party advertising Networks, providing their own mix of cookies, buttons, and plugins to offer to advertisers as well as website and blog owners who want to make revenue from advertising.

The move will expand their reach beyond their 1.65 billion monthly active user base in a bid to tap into a lucrative US$22 billion dollar advertising market which netted them some US$5 billion in the Second Quarter of 2016.

Their decision couldn't have come at a more unusual time, as the content providers and online advertisers are at war with developers of Ad-blockers with their latest weapon of choice, Ad-blocker Detecting Software as explained in my Geezam blog article entitled “How Ad-blocker Detecting Software protect US$22 billion Advertising Industry”.

Hopefully they’ll offer a higher CPM than Google as well as fins a solution to Ad-blockers, as the Arms race between the content providers, online advertisers and developers of Ad-blockers is showing no sign of ending.

Facebook leveraging AI – Facebook will always watching you to make Ads relevant

This means avoiding Facebook Ads will be much harder, as if their Network of advertisers as well as website and blog owners is extensive enough, they can basically serve you Ads even when you're not logged into Facebook.

But what has me fascinated is the fact that Facebook will leverage their AI (Artificial Intelligence) machine learning algorithms to identify visitors to third-party websites, learn your interests and serve you advertising content as described in my blog article entitled “How Facebook AI Engineers use AutoML to teach FLOW to make Asimo”.

Just as they currently do on Facebook, but without you being logged into Facebook. Folks, it'll be like you never left Facebook.....which is both comforting and troubling, depending on the love-hate relationship you have with Facebook!

So, Facebook Ads......anyone!??