Looks
like JPS Co is playing a game of Hold
'em Poker with Tesla Motors.
They've
forged a deal with American Electric car maker Tesla Motors to install Electric
charging Stations as noted in the article “Jamaica
Public Service seeking to forge deal with Tesla Electric cars”, published
Friday July 8, 2016 by Steven Jackson, The
Jamaica Gleaner.
The deal was announced at the same time JPS co has declared their intention to expand their US$5 million JPSCo smart meter program as declared in the my blog article entitled “How US$5 million JPSCo smart meter rollout means CONEC Mobile Money for Tesla Motors Charging Stations”.
JPS
Co CEO and President Kelly Tomblin says they'll put down the wiring infrastructure
but not install the actual Electric charging stations; that'll be done by Tesla
Motors to their specification as well as any other supplier of All-Electric
Vehicles.
Good
to note that Elon Musk owned Tesla Motors wasn't initially receptive to the
idea of doing business with such a small island, to quote Kelly Tomblin: “When
we first called Tesla and said, 'We want one of your vehicles', they kind of
smirked a little bit, arguing that the market is too small”.
But
the Caribbean is a gateway to Latin America; for them Jamaica may be a test bed
to launch into that potentially huge market. So they eventually came on board
to quote President Kelly Tomblin: “But we are having a conversation with Tesla
today at three, four 'o clock to talk about storage and the possibility of
bringing in Electric vehicles. So if they combine the Electric storage options
along with the cars, then we think we can”.
JPSCo and Tesla Motors –
Launchpad for the conquest of Latin America
This
is a good fit with Jamaica, especially as JPS Co CEO and President Kelly
Tomblin herself drives a Mitsubishi Outlander, an Electric Vehicles that uses
the Range Extender Technology as described in my blog article
entitled “How
JPS Co CEO Kelly Tomblin Mitsubishi Outlander means importation of Range
Extender Electric Vehicles Needed”.
This
as the response from many curious Jamaicans may have also spurred JPS Co to
realize that with the coming US$5 million Smart Grid AMI, installing the
facilities for Electric Charging Stations was a good long-term future bet. It
also a familiar move for the company; JPS's coparent, Korea EastWest Power
Company, operates 3,200 charging stations in South Korea.
So
it has the blessing of the parent company. But will this work out as profitable
for JPS Co?
JPS Co US$5 million
Smart Grid AMI and Tesla Motors - Finding usage for Low Power periods
The
parent companies seem to think so. JPSCo's ownership is split between three (3)
entities:
1.
40% Marubeni Corp of Japan
2.
40% Korea EastWest Power Company
3.
19.9% Government of Jamaica
JPSCo
's thinking seems to be that they want to find usage for their Grid power
during periods of low Electricity usage when the rate of power production
falls. Since most people are at home after 9 pm at nights, when grid power
usages starts to fall, the idea is that All-Electric Vehicles and Battery
Storage tech from Tesla Motors would create new customers.
In
so doing, it would help to meet the aims of JPS co in terms of improving the Electricity
losses, which is 26% of power produced. This breaks down as follows:
1.
31% due to Transmission Wiring
Resistance
2.
69% due to Theft
By
inviting Tesla Motors to Jamaica, they’ve hoping to solve the chicken vs the
egg problem of Electric vehicles in Jamaica.
This
problem is where the vehicle importers cannot import Electric vehicles into
Jamaica unless they've build out a network of Electric Charging stations first.
But in order to build Electric Charging stations, you need to have Electric
Vehicles already in Jamaica needing to be recharged to be profitable, as
Jamaican aren't going to buy into a new tech so quickly.
JPS
co had showcased President Kelly Tomblin Mitsubishi Outlander at the Expo 2016
at the National Arena and Indoor Sports Complex. A Tesla may soon be coming to
Jamaica branded with the JPS Co logo to demonstrate the commitment to Tesla
expectations for Electric cars to account for 30% of car sales globally by
2026.
With
JPSCo taking the initiative, they hoping to add these charging stations to
their smartmeter account. Already they've got some impressive stats:
1.
580,000 customers
2.
60,000 smartmeters installed
3.
5000 large commercial and industrial
consumers already on smartmeters
If
Jamaicans began to warm to the idea of paying their house and light bill as
one, then when Electric Vehicles take off, they’d benefit as they already have Electric
Vehicles Charging stations ahead of any other potential competitors. Tesla
Motors would also benefit as they'd also be able to sell their Battery Storage
option, which involves a large battery system that can be tied to a solar
array.
Jamaican
Car importers, seeing JPSCo commitment to installing Electric Charging
stations, will start to import and advertise All-Electric Vehicles. Hopefully,
politicians will be some of the first customers to purchase a Tesla Motor
Vehicle and Battery storage facility as an example for the rest of Jamaica to
follow.
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