Rumours have been swirling that Twitter plans to remove the
140 character limit as reported in the article “Twitter
plans to go beyond its 140-character limit”, reported Wednesday, 30 Sep
2015, by Recode, CNBC.
While this is unconfirmed rumour, these things have a habit
of getting blown out of proportion especially now that the new Twitter CEO is Jack Dorsey (welcome back
sir!) and his other venture Square is ramping up for its IPO (Initial Public
Offering) as reported in “As
Jack Dorsey Worries About Twitter, Square IPO Scrutiny Will Fall On His
Executive Team”, published OCT 5, 2015 by Ryan Mac, Forbes.
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Let me say this clearly folks; Twitter DOES NOT need to up the limit on
messages as 140 characters is quite fine despite the need to get their IPO in a
stronger position as noted in “Twitter
could remove its signature 140-character limit”, published September 29,
2015 by Terry Collins, CNET News.
140 characters is their unique trademark and makes their
service unique. It also makes sending quick messages quite convenient,
gradually making you a better writer over time as noted in “How
Twitter’s 140-Character Limit Made Me a Better Writer”, published 10/06/15
by Patrick Allan, Lifehacker.
Twitter
improvements great thus far - Mobile Social Network expansion while staying
true to Twitter
Twitter is trying to
increase their user base in preparation for a possible IPO (Initial Public
Offer) on Wall Street as reported in the article “Square
could take hit on IPO with Jack Dorsey leading Twitter”, published Oct. 1,
2015 By Heather Somerville, Business
Insider.
They've been prepping since the start of 2015 for their IPO
Re-launch!
Twitter has already
increased the word limit from 140 characters in DM (Direct Messages) in June
2015 which I think is quite dandy as reported in my blog article
entitled “@Twitter
removes 140 character limit in DM – Group IM more like real conversations in
Smartphone-Era”.
Combined with sending people DM that are not my followers as
rolled out in April 2015 and the ability to kill DM trolls if it gets out of
hand as reported in my blog article
entitled “How
to Send a DM to someone on @Twitter you are not following – Troll’s Joy is
hanging by a Thread”, there is little else a Twitter entrepreneur like myself needs.
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This means not only can I send longer messages and even
samples of novel to my 474 member strong fanbase but also to anyone who isn't a
follower. People wanting a longer character set as noted in the article “Twitter
finally drops the 140-character limit from direct messages”, published
August 12, 2015 By Casey Newton, The Verge
are merely trying to bully Twitter to
become like other Social media.
More recently in July 2015, they've also added the ability
to see your Login History as described in my blog article
entitled “How
to access your @Twitter Log in History - Stronger Password and Two Step
Verification required”, which to me means that TSV (Two Step Verification)
is necessary.
The only thing that's annoying as hell is those 30 Second
Vines that play and use up my Data that they’d introduced in January 2015 as
reported in my blog
article entitled “@Twitter
rolls out Group DM and 30 Second Vines - How @TweetDeck 's Scheduled Tweets now
with Group DM is addictive”.
The Group DM is fantastic though, but Twitter needs to lose the Vines.
How Twitter can
grow their user base - How Custom Bot Profiles and Traditional Advertising can
grow Twitter's user base
So what must Twitter do
to grow the it user base, now that Instagram has also beaten them as well,
blasting past the 400 million Subscriber mark since Tuesday September 22nd
2015 as reported in “Instagram
Hits 400 Million Users, Soaring Past Twitter”, published SEP 22, 2015 by
Kathleen Chaykowski, Forbes.
Twitter needs to
enable regular users to make money from advertising on Twitter, but at lower rates. This can be
achieved by creating Custom Bot Profiles that allow Marketing peeps to create Twitter Accounts that can be used for
marketing purposes.
More importantly, it should be designed in such a manner
that anyone, not just a developer, can craft an advertising campaign for any
product. This would attract more followers, as they'd instantly gravitate
towards the idea of not just adverting but also making money from advertising
on Twitter by reselling Advertising
Services to other or for their product.
Finally, Twitter needs
to launch a TV, Newspaper and Social Media ad campaign as argued in my Geezam blog article entitled “Why
App Developers, Celebrities and TV Ads increase App Downloads” advertising their Twitter Bot Services and Twitter Business
advertising services such as Promoted Tweets, Promoted Accounts, and
Promoted Trends.
These ads need to highlight the ease with which people can
advertise on Twitter as well as the range
of media, from text, Audio and video. Once people the world over realize how
easily and cheaply Twitter advertising
can be when compared to other forms of advertising as well as the almost 400
million strong user base, many will join Twitter.
Partnering with businesses to offer giveaways to Twitter followers in each of the countries
that they operate is also another great Strategy that will create new
followers.
So you see dear reader, Twitter
has no need to increase their 140-character limit as not everyone is loquacious
as argue in the article “Think
140 characters is too short? Twitter may finally agree with you”, published
September 30, 2015 By Lulu Chang, Digitaltrends.
They just need to create Custom Bot Profiles that anyone can
use to automate the process of adverting as well as advertising their Twitter Business
Advertising packages, as it's not very easy to find.
If you like my idea, help me to reach 1000 followers by
December 2015 by following me @lindsworthdeer. Sharing is caring, so share this
post with your Twitter Followers.
Twitter's Twitter Feed:
@twitter
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