“By providing ultra-detailed LCD
panels to support the growing worldwide demand for Smartphones, Sharp will
contribute to Smartphones with increasingly higher quality images”
Excerpt from a Statement from SHARP Corporation of Japan on the
development of 5” Screens for 2013AD
The
Apple
iPhone Event that went down on Tuesday September 11th 2012AD introduced
a great smartphone with a slew of improvements as chronicled in the article “Apple
takes wraps off iPhone 5, 4-inch screen and all”,
published September 12, 2012 10:15 AM PDT by Don Reisinger, CNET News.
So far, Apple’s
much anticipated upgrades fizzled slightly as far as many were concerned as I
was looking for new products to “wow” but felt little of that old Apple CEO Steve
Jobs spirit.
I had pretty much predicted them all in my blog
article entitled “Apple
iPhone 5 Event heralds 4G LTE and 4-inch Screen - New iPod and iMac Refresh
possible as Apple becomes Lawless”.
So
it may not surprise you that next year, 2013AD, Quad-Core going to be the
rallying point for Smartphones as in the case of the HTC’s One X+ Quad-Core
JellyBean-filled Tasmanian Devil of a Smartphone as stated in “HTC's
new One X+ boasts quad-core chip, Jelly Bean”, published
October 2, 2012 5:33 AM PDT by Don Reisinger, CNET News.
What
should surprise you , however, is that smartphone makers are already gearing up
for 5” Screens! Production is already in
high gear since the end of September 2012AD at SHARP Corporation of Japan’s Mie Plant No. 3 in Kameyama, Japan
to makes these beastly 1,080x1,920
LCD
screens, which boast resolutions as high as 443 ppi (Pixels per Inch), as noted in the
article “Sharp
screens to bring HD-LCD pixels to Smartphones”, published
October 1, 2012 6:40 AM PDT by Charlie Osborne, CNET News.
As
if that were not enough, JDI (Japan Display Inc), a consortium of Japanese
component Manufacturers Sony, Toshiba, and Hitachi, has recently announced on Friday October 5th
2012AD that they too had begun manufacturing 5” Smartphone screens with
resolutions of 1,080x1,920-pixel and boasting incredibly sharp 443ppi view as
stated in the article “In
2013, we'll be singing about 5-inch Smartphone screens”,
published October 5th 2012 11:48pm PDT, by Christopher MacManus, CNET News.
Here’s
the Press Release, if the word of CNET News is not good enough for you: “Japan
Display to Start Mass Production of Full-HD LCD Modules for Smartphones – 5.0
inch module with 1080x1920 pixels 443 ppi for high performance information
content”. Both SHARP Corporation of Japan and JDI are
prepping these 5” 1080p Smartphone screens for a 2013AD debut on a smartphone
coming near you.
Smartphone
maker, start your engines….
To
give you an idea of the League
of Extraordinary Gentlemen (2011) that this development in smartphone
display tech puts any bold and daring Smartphone maker into packing a 1080p 5”
screen, scope out the screen component specs set in a nice little list:
1. JDI
and SHARP Corporation of Japan’s 5” 1,080x1,920-pixel Display - 443ppi
3. Samsung
Galaxy SIII - 306ppi
Effectively
1080p resolution in a screen the size of a Smartphone, making your
just-upgraded-to-4” Apple
iPhone 5 look a bit technologically backward!
For reference, the 9.7” Apple iPad and the
3.7” Apple
iPhone 4S defines the Retina Display Club with a
2,048-by-1,536 pixel density, yielding two hundred and sixty four) 264 PPI. So
albeit Retina Display is all the Rage in the Smartphone world with its Retina
Display, it’s not true 1080p, long the standard in the HD (High Definition) TV
world.
Interestingly
the screens for the new Apple
iPhone 5 are being manufactured by SHARP Corporation of Japan, as stated in the
article “Apple
finally receiving iPhone 5 screens from Sharp, says report”,
published September 13, 2012 9:32 AM PDT by Lance Whitney, CNET News
and “As
iPhone 5 looms, Sharp's screen production falters”,
published August 31, 2012 4:23 AM PDT by Charlie Osborne, CNET News
the main reason why the Apple
iPhone Launch is juxtaposed in this blog post.
Also,
I had speculated earlier on my blog that the Apple iPad and the Apple iPhone may also
be getting the RJ63YC100,
a 12.1 Megapixel Smartphone Camera component Developed by SHARP Corporation of
Japan as reported in my blog
article entitled “Sharp
develops world's thinnest 12.1 Megapixel Camera - Apple iPhone 5 and Apple iPad
3 in Sharp's focus”.
As
a way quick comparison, the improvements to the Apple iPhone 5 as
noted in the article “iPhone
5 Editor’s Take”, published September 12, 2012 9:35 AM
PDT, CNET News
can be broken down as follows:
Body
1. Anodized
Aluminum Body
Screen
1. 4”
1136 x 640 Resolution Capacitive Touch LCD Screen
2. 16:9
Aspect Ratio
3. 326
Pixels Per Inch
Wireless Technology
1. 4G
LTE and Wi-Fi (IEEE 802.11n support)
2. Bluetooth
4.0
Performance
1. 8
megapixels Rear-Facing Camera (3264x2448 pixels Resolution)
2. 8
hours of 3G talk time
3. 8
hours of 3G browsing
4. 8
hours of LTE browsing
5. 10
hours of Wi-Fi browsing
6. 10
hours of video playback
7. 40
hours of music, playback
8. 225
hours of standby time.
SHARP
Corporation of Japan being the supplier of the Apple iPhone 5
Screens is not a recent development. Rather, it comes in light of the Apple Inc’s recent pyrrhic
Court victory against Samsung Corp of South Korea on allegations that Samsung
copied their designs and were thus subsequent awarded of US$1.05 billion as
recorded in my blog
article entitled “Apple
win US$1.05 billion in Patent Infringement Case against Samsung - Jurors in a
Premium Rush to Limit Innovation in Product Design”.
Apple
no doubt is attracted by SHARP Corporation of Japan impressive track record of
innovation and research and the fact that like Samsung, they are component
makers, but based in Japan. Trust issues between the two former partners is now
an issue, and after this legal spat which is still ongoing between to two
former partners, it can be said that Apple
has made the right decision to switch to SHARP Corporation of Japan and
gradually move away from Samsung Corporation for future components for their
products.
SHARP
Corporation of Japan’s handiwork can be seen in the quality of the higher
resolution Retina Display Screen on the Apple
iPhone 5 people had been waiting on from 2011AD. Back then Apple disappointed
many with the Apple
iPhone 4S launched at the Apple
Event on Tuesday October 4th 2011AD.
Only
the death of Apple
CEO Steven Paul Jobs on Monday October 3rd 2011AD, a day before, overshadowed
the launch and possibly propelled many to buy an Apple iPhone 4S in memory of Steve Jobs as stated in “Steve
Jobs died of respiratory arrest, tumor”, published Monday
October 10, 2011 8:00pm EDT, Reuters.
So
it was no surprise that the line for the new Apple iPhone 5 was of
gargantuan proportions both in the US of A and Worldwide as noted in the
article “iPhone
5 launch draws fans worldwide”, published Friday,
September 21, 2012, The
Jamaica Observer and “iPhone
5 lines cropping up across country, overseas”, published
September 19, 2012 11:36 AM PDT by Greg Sandoval, CNET News.
This
was the Apple
iPhone that many had been waiting on from last year 2011AD and these
Apple-starved Sheep’s Line and Fanboy’s antics to avoid the pre-order jam
online even made the local newspapers as noted in “New
iPhone hits market September 21”, published Thursday,
September 13, 2012, The
Jamaica Observer.
So
much pent-up demand for the product showed on Friday September 21st
2012AD, with Apple
breaking the previous year’s Apple
iPhone 4S Records with two million (2,000,000) pre-orders in less time than it
takes the Earth to rotate on its axis as stated in “Phone
5 preorders top 2M in first 24 hours, shattering record”,
published September 17, 2012 5:43 AM PDT by Roger Cheng, CNET News.
SHARP
Corporation of Japan, the maker of these new 5” behemoths is none other than
the company for which I am a TES (Technical Engagement Specialist) at ACCENT
Marketing Limited in New Kingston. I wish I could tell y’all more about SHARP
Corporation of Japan’s products and what I actually do, but due to the fact I
had to sign some 18+ Contracts just to get this most coveted of jobs with its
cool Police-esque title, my lips are sealed as to what SHARP Corporation of
Japan products I answer calls.
All
I can say, as I had said in my Geezam
blog
article entitled “Convergys
heralds Age of Empire for Call Centers and Jamaica’s Adoption of Flexi-Work and
Tele-Working”, is what is publicly in the News. For
instance, it’s well known that SHARP Corporation of Japan is the maker of the only 90” 1080p AQUOS Television set as
reported in the article “Sharp
unveils the enormous 90-inch AQUOS LED”, published June 18,
2012 By Mike Flacy, DigitalTrends.
They
are the envy of other HD (High Definition) Television Set makers; envy as SHARP
Corporation of Japan managed to get the TV Screen that large and still boast
impressive 1080p resolution and black levels.
The
picture on this Television Set is so crisp and sharp (no pun intended), that
even people from the other Accounts on ACCENT Marketing routinely come to the 3rd
Floor of the Baxter Building as we so fondly call our headquarters JUST to
watch TV on it. Among the TES on SHARP and the Sharpettes (sexy femme fatale Females working as TES on
the SHARP Account), the AQUOS is our pride and joy.
Despite
the frequent VTO (Voluntary Time Off), back-to-back calls (raaaahhh!!) and lack
of overtime (or a pay increase for that matter!), the Big Screen makes us dream
of better times in the future when we’ll have money to be able to afford to
kick back in front of such a large Football and Video Gaming Screen.
So
the fact that SHARP is making 5” Screens for production is no surprise to the
many TES on SHARP Account at ACCENT Marketing Limited who are fans of Apple. Logically,
if SHARP Corporation of Japan can manage to make the AQUOS at 90” with 1080p
resolution, then it’s only a matter of scaling the technology down to size to
make a Smartphone with the same pixel density and resolution as a HD LCD TV
set.
We
also know that SHARP Corporation of Japan is betting big on the AQUOS line of
Television Sets as well research into new components such as the 5” 1080p
Screens for Smartphones. This as there is now the possibility of job cuts and
sale of factories to stay competitive and nimble against more agile Component
Suppliers and Consumer Electronics makers such as JDI consortium as noted in “Sharp
to cut 10,000 jobs, sell factories to Foxconn”, report says,
published September 26, 2012 8:33 AM PDT by Don Reisinger, CNET News.
This SHARP
Corporation of Japan manages to achieve by using advanced Screen manufacturing
techniques based on CGS (Cesium Gallium Silicon) Technology. A modified
manufacturing process to achieve the Pixel density for Smartphones which TV
watchers have long enjoyed: True 1080p
Displays with Crisper more realistic HD images.
So
it’s a strong possibility that the next Apple
iPhone, the Apple
iPhone 6, most likely to be launched in November 2013AD, may in fact be
boasting:
1. 5”
LCD Screen 1,080x1,920-pixel with a 443ppi
2. 12.1
Megapixel Camera as I had predicted in my blog
article entitled “Sharp
develops world's thinnest 12.1 Megapixel Camera - Apple iPhone 5 and Apple iPad
3 in Sharp's focus”.
3. Quad-Core
A7 Processor (just to up the Ante a bit!)
This
as with SHARP Corporation of Japan being Apple
manufacturer of the Screen and makers of the 12 Megapixel Smartphone Camera, an
upgrade to a 5”, Quad-Core, 12.1 Megapixel Camera is on the cards.
This
as if Apple’s
not packing the heat in 2013AD, then their competitors Smartphones running on
Google Android 4.0 codenamed “Jellybean” will definitely be bringing the heat
by 2013AD. SHARP Corporation of Japan, JDI
and other component makers are the armourers making these incredibly amazing
components for our favourite tech toys.
These
Japanese Tech titans will definitely be ramping up Production in Japan to meet
the demand, heralding Here
comes the Boom (2012) for Smartphones.
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