“If
we become a dumb pipe, our revenue will continue to shrink.”
Kiyohito Nagata, Managing
Director of Strategic Marketing for NTT DoCoMo and a member of the Tizen
Association.
The
LiMO (Linux Mobile) Foundation looks set to get new lease on life by going
mobile on smartphones and Tablets in a form of a new Linux Base OS as Samsung
bids to become more like Apple.
Samsung,
a longtime member of the LiMo Foundation since 2007, has made the official
announcement earlier on Thursday January 3rd 2013 that smartphones
based on their in-house Linux core based Operating System, Tizen OS as stated
in “Samsung
to Sell Tizen-Based Handsets After Motorola Deal”,
published January 3, 2013 4:52 AM ET By Jungah Lee, Bloomberg
and “Samsung:
Tizen Linux phones will arrive in 2013”, published January 3,
2013 10:10 AM by Katherine Noyes, PCWorld.
Tizen
OS is designed in partnership with Intel, would debut by the Second Quarter of
2013 as stated in “Samsung
confirms Tizen based handsets for 2013”, published January 3,
2013 5:26 AM PST by Don Reisinger, CNET News
and “Samsung
ups the ante with Intel, plans for Tizen smartphones”,
published JANUARY 3, 2013 BY JOSHUA SHERMAN, DigitalTrends.
Tizen
OS, has the full backing of the Linux Foundation, is a partnership between Samsung, chip maker Intel who’ll be making the
mobile chipsets for Tizen OS handsets and developing the forerunner of Tizen OS,
that being MeeGo. Tizen OS is based on the failed results of Intel and Nokia’s
MeeGo Project and marks Samsung’s second attempt to develop their own OS for
their smartphone and Tablets.
This
is aside from Bada OS, which translates form Korean to mean “Wide Ocean”, which
had reached version 2.0 as stated in the Geezam
Blog
article “Samsung’s
“bada” mobile operating system gets updated to 2.0”,
and had made its debut at the Mobile World Congress 2010 in Barcelona in
February 2010 but failed to catch on with customers, only achieving 4th
Place spot globally in the smartphone Operating System Stats globally.
Tizen
OS promises to be literally Open Source on a smartphone, allowing Developers to
change whatever the like, including the basic interface of the smartphone down
to the deep inner kernel of the OS, something which Google Android allows but
will not support. With Tizen OS combined with Samsung’s market Dominance, they
have a clear shot at occupying the Third tier spot in the ever expanding
Smartphone and Tablet OS race as noted in “Samsung
Tizen-based smartphones could contend for 3rd place behind Android and iOS”,
published January 3, 2013 17:19 GMT (09:19 PST By Matthew Miller, ZDNet.
LiMo
Foundation hopes to replicate the success of Linux platform Ubuntu in the PC
world in the form of Canonical’s Ubuntu partnership with Dell in the smartphone
world using Tizen as a starting point. Tizen’s aims is to basically wean
Developers and Customers alike off Google Android and onto using a Intel
Processor friendly and more modifiable and Developer Friendly Open Source OS as
argued in the article “Tizen
Is The Fulcrum Samsung Can Use Against Android And Google”,
published January 5th 2012 by Ewan Spence, Forbes.
Tizen
OS’s Open Source roots makes it easy for Developers to port their Google
Android App already popular with customers on Google Android devices over via
Tizen OS Application Compatibility Layer in keeping with the original spirit of
Open Source. This feature, combined with Samsung’s market dominance of the
smartphone industry, is sure to be an attraction to many Developers.
Samsung’s
Tizen OS and the current popularity of smartphones presents a very compelling
argument for new and experienced Developers, with Samsung and Apple, the two
top dogs in the smartphone and Tablet World having shipped a total of 700 million handsets
globally in all of 2012 as noted in “Samsung,
Apple dominate as 700M smartphones ship in 2012”,
published January 24, 2013 8:29 PM PST by Steven Musil, CNET News.
For
them, the Tizen OS represents the next big OS platform for which to develop or
port existing smartphone or Tablet Apps as both App stores grow in size with
Apple declaring they’ve clocked some 40 billion downloads to date with 20
billion in 2012 as noted in “Apple
App Store hits 40 billion downloads; 20 billion in 2012, alone”,
published January 7, 2013 5:39 AM PST by Don Reisinger, CNET News.
This
as the App Economy shows no signs of slowing down boosted by the expansion of
Mobile computing as noted in my blog
article entitled “Amazon
set to launch smartphone in Fourth Quarter of 2012AD - The App Economy and the
Increasing Importance of Digical Content”.
Tizen
OS’s design is based on the Linux OS kernel for mobile devices and is designed
with support for more sophisticated Apps based on HTML5. It’s development is
being driven by suggestions from Engineers and Technicians from Samsung and
Intel, Tizen OS’s main minders, instead of committees as was the case in
previous failed attempts at a mobile phone OS such as Bada OS as described in
the Geezam Blog
article “Samsung’s
“bada” mobile operating system gets updated to 2.0”.
The
group also consists of Telecom Providers such as Japanese Telecom Provider NTT
DoCoMo and US Telecom Provider sprint Nextel who had previously stated support
for Samsung’s own home-grown Linux based HTML5 supporting Mobile Operating
system according to a report by Japan's Daily
Yomiuri in the article Samsung to sell first “Tizen
smartphone next year, report says”, published December
31, 2012 4:32 AM PST by Roger Cheng, CNET
News.
The
success of this latest smartphone and Tablet OS venture is very essential for
Samsung, as albeit they sold more phones than Apple in the Third Quarter of
2012 according to the stats of analyst Gartner as stated in “Samsung
outdoes Apple 2-to-1 in smartphones; Nokia falters”,
published October 26, 2012 5:45 AM PDT by Don Reisinger, CNET News
and the stats of analyst IDC as noted in “Smartphone
sales up 47 percent as Android increases its lead”,
published November 14, 2012 3:21 AM PST by Zack Whittaker, CNET News
as shown below, they make less money from continue Advertising and App Store
content sales, most of which goes to Google owned Android.
Albeit
Samsung and other smartphone maker success in the smartphone game against
Apple, to the point of having the top smartphone in the world for 2012, the
Samsung Galaxy S3 as reported in “Samsung
Galaxy S3 as stated in Galaxy S3 claims top spot in smartphones worldwide”,
published November 8, 2012 4:28 AM PST by Zack Whittaker, CNET News
and being one of the Top 2 smartphones makers in world alongside Apple as
stated in “Apple,
Samsung U.S. smartphone sales jump 43 percent”, published
August 8, 2012 6:08 AM PDT by Lance Whitney, CNET News,
Samsung only makes money from handset sales.
Samsung
makes less money from its OS, mainly taking in revenue from handset sales as
opposed its main rival Apple that makes money both from handset sales as well
as App Store purchases and even advertising from the use of its browser, Safari
as noted in the article “Mobile
Manufacturers Part III: Apple Makes More Money”,
published January 9, 2013, Seeking
Alpha .
In
fact, Apple’s App Store, despite Google Play App Store needing only another
25,000 Apps to be on par, still makes more money, according to App analytics
firm Distimo as stated in the article “Google
Play is growing faster, but Apple’s App Store brings in way more money: Distimo”,
published 20 December 2012 by Andrii Degeler, The Next Web
and “Google
Play surges, but Apple's App Store is still No. 1”,
published December 20, 2012 7:03 AM PST by Lance Whitney, CNET News.
The
Apple App Store’s clocking approximately US$15 million in average daily revenue
in November 2012, mainly from in-app Purchases from Freemium Apps as well as
Premium Apps, when compared to US$$3.5 million in average daily revenue
achieved by Google Play App Store as I’d predicted with regards to App Games in
my Geezam blog
article entitled “Smartphones
and Apps – Freemium Games are No. 1”.
This
expanded revenue stream has caught Samsung’s eye as a means of capitalizing on
its lead in terms of smartphones. Hence Samsung’s continued interest in
developing a smartphone platform with Intel despite the failure of Bada OS as
described in “Samsung's
secret weapon in the mobile Wars: Tizen”, published January
17, 2013 12:34 PM PST by Roger Cheng, CNET
News.
Worse
yet is the plight of Telecom Providers!
Telecom
Providers only make money from the two (2) years subscriptions and the Tiered
Data Plans, which are mandatory with the purchase of a smartphone. As such, additional
continued revenue streams such as Google Search, advertising related to search
on Google Search and purchase of Apps at Google Play and the purchase of other
content still evade the Telecom Providers and Handset makers if they continue
to use Google Android. Hence their committed support for Samsung and Intel’s
Tizen OS!
Intel’s support of Tizen represents a
last-ditch effort to gain some traction in the Mobile computing world, from
which they’ve been largely missing and for which their only answer thus far has
been a Dual-Core Atom Chip as reported in my blog
article entitled “Intel
showcases Dual-Core Z2760 Atom Processor, codenamed Clover Trail for Win 8 –
End of Watch for PC Makers who must get into the Tablet Game”.
So
to make it absolutely clear, Samsung is aiming to become more like Apple via
its development of the Tizen OS as Google’s hindering them from making money
from the OS and even Search, which Samsung does not own. Samsung’s aware that
Google Android got them to the top spot in the Smartphone and Tablet market,
but they’re interested in getting a slice of the App Economy via having their
own OS, again copying Apple.
The
last time I had such glowing accolades to pile on the Linux OS head was when HP
(Hewlett Packard) had launched their Web OS on their HP TouchPad line of
Tablets which was at the time a very big endorsement of Open Source by a
Silicon Valley PC maker as noted in my Geezam
blog
article entitled “HP and Web OS –
2011 is the Year of the Linux on PC”.
This
time around Samsung have no choice but to succeed.
Already,
others Mobile OS are in the wings, ready to become the next big thing in the
growing Mobile Computing Market of Smartphones and Tablets, namely Mozilla
Firefox OS and Ubuntu OS as stated in “Ubuntu,
Firefox line up to take on iOS, Android in 2013”,
published January 3, 2013 9:44 AM by Ian
Paul,
PC World.
Both Mozilla Corporation, makers of Firefox OS and Canonical, makers of Ubuntu
OS have a good chance, as both Mozilla Corporation and Canonical have had a few
years of experience in Search Engine and Mobile computing, specifically in
making Laptops respectively.
For
them porting their already Open Source projects to a smartphone or a Tablet as
a Mobile OS is the next natural evolution. With Mobile Computing expanding and
slowly killing off Laptops and Desktop computers as argued in my Geezam blog
article entitled “How
the Apple iPad killed Ultrabooks, Printing and the Mouse as the World
Rediscovers Tablets”, they actually have no choice in the
matter.
They
have to go into Mobile Computing i.e. Smartphones and Tablets in order to
continue to survive even just as a
Browser (Firefox) or as an Operating system (Ubuntu). Thus Firefox OS as
described in my Geezam blog
article entitled “How
to reset the default Search Engine in Mozilla Firefox”
and Ubuntu OS as stated in “Ubuntu OS
smartphones tapped for late 2013”, published January 2, 2013 10:57
AM PST by Jessica Dolcourt, CNET News
are really survival strategies, should the Laptop and PC business finally
succumb to Tablets and smartphones by 2015.
Thus
with their entry into the Mobile Computing market, there is now a total of
eight (8) OS’, including themselves namely:
1.
Android
2.
iOS
3.
Windows Phone 8
4.
Blackberry 10
5.
Firefox OS
6.
Ubuntu OS
7.
Tizen
8.
Web OS
Thus despite
complaints from some quarters, such as CNET Editor Jessica Dolcourt that there
are too many smartphone OS and the field is already too crowded as opined in “No, we
don't really need another smartphone OS”, published January 2, 2013 3:11
PM PST by Jessica Dolcourt, CNET News at least
this is achieving the much needed biodiversity in terms of OS in the smartphone
world as I’d opined in my blog
article entitled “Microsoft
and Windows Phone 7 - Love Potion Number Nine”.
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