Prove all things; hold fast that
which is good
New Testament, I Thessalonians 5 vs
21
It seems Friday July 16th 2010
AD was indeed the Black Sabbath, as my girlfriend Audia Granston used to
describe a Sabbath after a bad week of work in her cosmetology emporium that
used to be located on Toll Gate when she was alive.
It was indeed a Black Sabbath for
Apple Inc CEO Steve Jobs, who held an impromptu conference to respond the
complaints of a minor few in the Great United States of America as it relates
to an issue, which from all accounts and Media reports, is a non-issue, as CEO
Steve jobs had and still does maintain.
Oweing to its commonness on other
smart phones scientifically documented to lose signal when held a certain way
but nonetheless caused Apple stock price to plunge as stated in our own local
newspaper “Apple shares
plunge after bad review of iPhone 4 sparks recall rumours” published
Friday, July 16, 2010 By NIALL FIRTH, The Jamaica Observer.
CEO Steve Jobs castigates the Media
for blowing the whole thing out of proportion, seeing as it was a complaint of
a minority of customers, as based on Apple Inc. irrefutable in-house statistics
that indicate that less than 0.55% of iPhone 4 users worldwide or even in the
United States of America alone complained of problems with their shiny new
Apple iPhone 4.0.
With only 1.7% of AT&T customers
wishing for a refund on their purchase compared with 6% of Apple iPhone 3GS
customers in 2009 as stated in the article “Apple's solution
for the iPhone 'death grip': free cases”, published Friday July 16
2010 by Ben Patterson, Technology Writer, Yahoo! News,
and back then it was due to a A4 Processor overheating problem, which like the
new antenna was also an idea of mine.
CEO Steve Jobs in a controlled
manner also pointed his own Pet Theory, with which John Public wholeheartedly
agrees: due to the new design, fewer people thought to use protection in the
form of buying a bumper of case, with Apple own in-house recording that only
20% of customers purchased one of Apple US$30 bumpers, as opposed to 80% for
previous models.
An indication in the mind of John
Public of how people care their products – and possibly a jab by CEO Steve Jobs
at the promiscuous nature and mindset of most people, who like their Plan
Contracts, dive headfirst into relationships without wearing condoms, assuming
that all is safe based on appearance alone after being warned this is not so at
all.
Albeit many may say that Apple is
not being truthful, it is good to note that the Media had indeed blown the
whole thing out of proportion as CEO Steve Jobs later goes on to assert
emphatically: “This is not a large number. This doesn’t jibe with what you
read”.
That’s right folks, most of the
Apple iPhone issues (for this is not so great as to warrant calling it a problem,
as a problem is a permanent, difficult to solve issue) have originated from
suggestions I and many other design people have sent in to Apple, which Apple’s
PhD wielding scientists promptly flesh out, design, prototype and solving
problems as they come along.
Anyone feeling queasy about John
Public or other members of the Third World suggesting designs to companies need
to rest easy; most Fortune 500 Companies DO read your emailed suggestions, blog
posts and even Twitter and Facebook comments (the new Media in case the Old
Media people are not getting it) and to them, seeing as how their businesses
are customer –oriented and consumer driven, they do take note with a grain of
salt.
Your suggestions, hundreds of them
are all with merit and if enough persons suggest a similar concept, it merits
research, being gauged as a statistical sample that indicates a desired trend among
consumers, even if the suggestions, on the face of it, has little scientific
merit, as consumer electronics and the satisfaction of consumers with their
product purchases is not an exact science.
In short, my suggesting ideas for
new products or writing proposals is nothing new, as designers have been
submitting design ideas to Apple, HTC, Motorola and other hardware and software
companies for years, even from Jamaica, which does have a small developer base,
most of whom are just regular programmers and not “rich” people living in Upper
St. Andrew.
I would even go out on a limb and
assert that the best design ideas come from creative non-engineering people who
live in the Developing World or Third World as Jamaica is often called, due to
the fact that we have out-of-the-box thinking. This by virtue of our
impoverished state, as we are always seeing more low cost, efficient ways to
make technology accessible to all .
One such example is the One Laptop
Per Child Project which has morphed into Netbooks, another contrived suggestion
of mine made as far back as 2002, proving that the pen is indeed mightier than
the sword.
The real thing is that Apple Inc CEO
Steve Jobs owned up to this nagging Media magnification of the Consumer Reports
lackluster rating and non-recommendation of an otherwise excellent product. He
has shown remorse.
He is also healthy, if the Media
hounds are looking yet for more pounds of flesh or blood in the water. But most
importantly he has issued everyone a free bumper or case as we Jamaicans call
these rubberized grip accessories, which from a common sense point of view,
customer should naturally buy themselves as a means of protecting their
investment.
Many of these Apple Fanboys plunked
down so much of their hard earned and saved cash a la plastique on
a contract of prices ranging from US$199 to US$299 depending on which model you
purchased.
This is much the same argument one
would make for a luxury car or any other high-end device one purchases: you buy
things to care for your purchase and protect it so that it does not get
damaged, and bumpers do just that for Mobile phones.
To further cement my point, the
antenna actually improves the signal reception of the Apple iPhone 4.0 on
Telecom Provider AT&T’s Broadband Wireless Network. In-house testing from
Apple Inc. and its eighteen (18) PhD wielding scientists and their US$100
million anechoic test chambers confirmed long ago.
Hence the basis for the inclusion of
my External Loop Antenna Design and basic non-scientific tests by PC World as
stated in the article “iPhone 4's
Antenna Boosts Voice and Data Rates, With One Big Flaw”, published
Friday, June 25, 2010 05:38 AM PDT by Mark Sullivan, PC World.
Even the Consumer Reports own
testing in its anechoic chambers indicate the same improvement in the reception
of the phone and verifying it as an otherwise excellent device with much
improvements.
The SOLE issue that they had was the
fact that if held in a manner where the lower left hand side of the Apple
iPhone 4.0 had the antenna shorted out, the phone lost signals and this
controlled experiment supposedly was replicable under various conditions by
various other testing facilities.
Thus confirming prior reports of the
Apple iPhone antenna issue based on anecdotal reports as stated in my blog article
entitled “Apple iPhone and
the Loop Antenna - Strange Encounters of the Third Kind” and
explained to be more of a physics related problem as stated in the article “Appleantenna
issue a "physics problem", not a software problem”,
published June 30, 2010 1:05 PM PDT by Erica Ogg, CNET News - Circuit Breaker.
Already Apple had pointed out
problems do exist with the way in which the signal bars are displayed and the
inaccuracy of its display as stated in the article “Apple 'stunned'
to find iPhones show too many bars”, published Friday July 2 2010,
Associated Press, Yahoo! News which
Apple has been at pains to point out, is not Industry standardized which is
true.
Still the Media poke holes in this explanation
as stated in the article “Poking holes in
Apple's iPhone 4 antenna explaination”, published July 2, 2010 8:58
AM PDT by Marguerite Reardon, CNET News -
Signal Strength in the face of evidence, albeit anecdotal, that it is an
antenna issue knowing the signal bar display is also an issue.
Which, genuinely, is in need of
standardization in much the same way that the image quality from digital cameras
need to be quality assessed as stated in the article “Help coming for
judging phone camera quality”, published March 24, 2010 10:26 AM PDT
by Stephen Shankland, CNET News -
Deep Tech.
A complaint article is coming on
that soon…………..
Curiously enough, while the Media is
making much ado about nothing for Apple Inc CEO Steve Jobs and giving him
unnecessary Media coverage about his company and its impending lawsuits as
stated in the article “Lawsuits Cite
Antenna Problems with Apple iPhone 4”, published Thursday July 1
2010 by Barry Levine, newsfactor.com for Yahoo! News.
It’s good to note that his company’s
stock price is back on the upswing and on a path to regain most of its
shareholder value after losing nearly US$5.00 after the Media circus started by
the Consumer Reports misrepresentation.
With the free US$29 bumpers issued
however, Apple may actually be setting a trend that ironically smart phone
market (US and Internationally) started by Blackberry maker RIM (Research in
Motion) by giving its customer complementary leatherette cases with plans
eventually to issue its own custom styled bumper, as Apple Inc CEO Steve Jobs
free gesture seems to mimic.
Which should cost him about US$180
million, assuming US$5 per case based on an estimated sale of thirty six
million (36,000,000) projected sales between now and the Summer of 2011 as
stated by analyst Piper Jaffray's Gene Munster.
The fact that he has faced the issue
head on and held the Press Conference for the Media hounds and expressed
remorse was enough to soothe the most vengeful of spirits, especially in light
of the fact that overall, Apple Inc bagged close to US$ 5.9 billion in 2009
with a decent payout of US$1 billion to Apple App Developers.
Making John Public realize that all
this Media circus may be just for show to satisfy everyone who wanted to see
Apple vulnerable, a show which they got, and a stage from which Apple has
departed and moved on to design better things.
It is good to note that smart phone
sale are moving so briskly, that they is a shortage even among rival smart
phones on the rival Telecom Provider Network Verizon and Telecom Provider
Sprint as stated in the article “The Summer of
the smart phone shortage”, published July 13, 2010 4:00 AM PDT by
Marguerite Reardon, CNET News -
Signal Strength.
Which for the first time has a trio
of potential Apple iPhone killers, four (4) to be precise, all from two (2)
manufacturer, one being HTC using its SnapDragon processors (processor name
being my suggestion to HTC, I am one busy e-mailer!!) and the other being
Motorola, which ironically makes the A4 chipset for Apple devices, all designs
having the same form large hand sized 4” screen form factor that John Public
had suggested to them via email.
HTC Evo 4G on Telecom Provider
Sprint 4G Wireless Broadband Network, HTC Droid Incredible 4G on Telecom
Provider Verizon 4G Wireless Broadband Network and the Motorola Droid and its
cousin the renamed Motorola Droid X on Telecom Provider Verizon 4G Wireless
Broadband Network.
Our local Telecom Provider Digicel,
soon to launch their WiMaX 4G Mobile (IEEE 802.16d) Wireless Broadband Network,
will re-brand the Motorola Droid as the Motorola Mainstream and is banking on
to deflate the air out of Telecom Provider CLARO sails as it relates to the now
obviously popular and unstoppable Apple iPhone 4.0.
Meanwhile the Apple iPhone 3GS is
now significantly reduced in price to US$99 on a Contract Plan as stated in the
article “Get a new 16HB
iPhone 3GS for US$97”, published May 25, 2010 5:18 AM PDT by Rick
Broida CNET News - The
Cheapskate .
Info based of course on information
from one of Digicel’s Brand Managers who made the declaration while introducing
the recently launched Jus Buss Promotion, their lead-up
to the Digicel Broadband launch Smile Jamaica TVJ on
Friday July 9th 2010, Television Jamaica.
Stay tuned……….for in the USA, the
Smart Phone Wars have begun and in Jamaica, the data Wars have begun, as Dekal
Wireless sees blood in the water………..
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