YouTube’s now clocking some 1 billion unique
views per month as of Thursday May 2nd 2013. This as stated in the article
“YouTube Claims Victory Over TV - Battle Won With
One Billion Visitors Per Month”, published 5/02/2013 @ 11:55AM by TJ McCue,
Forbes.
That’s
basically more viewers than Cable TV and Free-to-Air TV, a serious victory for
Web-based VOD (Video on Demand). That’s also 1/6 of the population of the earth
per month watching YouTube!
The
YouTube Stats are equally impressive:
1. 1
trillion views in 2011, approximately 140 views per person
2. 70%
of YouTube traffic comes from outside the US
3. 1,000,000+
advertisers on YouTube
4. YouTube serves 53 countries and across 61
languages
5. Subscriptions
by the millions each day
Definitely
YouTube’s on their way to profitability as
I’d predicted in my blog article
entitled “YouTube's March To profitability in the
Fourth Quarter of 2012AD”. The might just achieve that as YouTube’s planning subscription channels as
alledged in the article “YouTube
reportedly near launch of paid channel subscriptions”, published May 5,
2013 8:00 PM PDT by Steven Musil, CNET News.
This
is somewhat akin to Subscriber VOD, effectively NetFlix’s Territory but using
quality user content, thereby allowing these content makers to make more
revenue from their original works of film. YouTube’s
clocking some impressive Ad Revenue numbers too, based on the say-so of a stock
analyst at RBC Capital Markets:
1. US$2.5
billion in revenue in 2011
2. US$4
billion in revenue in 2012
But
if you want to get a better idea of what’s being watched on YouTube, look no further than the YouTube Trends Map that made its appearance on
Tuesday May 7th 2013. The YouTube
Trends Mapp is really Google Trends but for YouTube
as described in the article “YouTube Trends Map
shows most popular videos across U.S.” published May 7, 2013 7:03 AM PDT by
Lance Whitney, CNET News.
This
YouTube Trends Map gives a better idea of
who’s watching YouTube in the US of A and is
basically a Google trends implementation for YouTube.
Currently the map only shows the US of A, but that’ll change soon. After all,
70% of YouTube’s viewers are outside of the
United States.
The
YouTube Trends Map breaks down real-time YouTube video surfing habits of viewers into the
following categories:
1. The
most popular videos based on the number of shares or the number of views
2. Filter
the results by gender and/or age range
3. Video
list shows the number of views per video
4. Bar
graphs compiles the percentage of YouTube
users checking out the top videos
Please
take “real-time” with a heaped teaspoonful of powdered Cinnamon; any viewing
activity beyond 48 hours won’t show depending on the filter settings. Great
Expectations from YouTube as it relates to
this venture into VOD territory like Star Trek Into the Darkness (2013).
No comments:
Post a Comment