Choosing the next Host and Chill Room Host of Rising Stars and promote Digicel’s Broadband

Telecom Provider Digicel is slated to launch their Wimax 4G Mobile (IEEE 802.16d) service at the end of the second quarter of 2010, as stated in the article “Digicel to offer mini laptops with 4G service next year”, published Friday September 4^th 2009 by Lavern Clarke, The Jamaica Gleaner,.

Thus, as part of their marketing push targeted at the very lucrative Millenials (age 12-18 and 19-28) market, as Generation X (29-45) who are recession wary, are not inclined to spend.

Thus, any host chosen for Digicel Rising Stars should be in the same age range as the target markets and should be chosen by the used of a form of advertising that has proven results, that being Behavioral Targeted Advertising, as stated in the article “Study: Like it or not, behavioral ad targeting works”, published March 24, 2010 9:01 AM PDT by Caroline McCarthy, CNET News – The Social.

Telecom Provider Digicel would first choose the potential hosts from the pool of female media personalities currently in Jamaica who are in the same age range as the target markets and who also host shows that are of a similar type production.

The voting would then be done via traditional SMS (Short Message Service) or “texting” as well as via Facebook, as Telecom Provider Digicel currently has in excess of 100000 fans on Facebook, effectively representative of the voting audience as hinted in the article “Digicel's Facebook friends grow to 100,000”, published Thursday, March 18, 2010, The Jamaica Observer.

Which would effectively make it possible for the for Telecom Provider Digicel to use Behavioral Targeted Advertising to advertise the concept to the fans, making it possible for the first time that the viewers get the chance to choose the shows’ host using one of the voting apps that are available on Facebook, with prizes for persons who voted the most.

This would not only endear the show to more viewers but would also help to attract more potential viewers from overseas who may be watching Television Jamaica on the Internet as well as on DigiTV, assuming that it will be launched before the official start of Rising Stars as also hinted in the article “DigiTV' launch for 2009 - Mobile provider branches into TV”, published Friday November 14^th 2009 by Ross Sheil, Online Co-ordinator, The Jamaica Observer on TechJamaica.

Choosing the Chill Room Host, however, is significantly easier, as their function in the show is to maintain vibes.

Thus is being recommended that the Chill Rom host be chosen from the current pool of former and current hosts on the various reality shows on both Television Jamaica, CVM TV and other cable channel affiliates such as RETV and Hype TV, as Digicel Rising Stars Chill Room Host would be someone already experienced in hosting a show

This as seeing how Television Jamaica is currently pressed for time due to the sanction of host Miss Kitty from the Magnum Kings and Queens of Dancehall as suggested in the apology by Manager Kay Osbourne on ER aired Friday May 14th 2010AD, Television Jamaica. This would basically narrow the list down to the following females:

1.      Pepita (host of Intense on Television Jamaica)

2.      Milk (formerly host of Hit List and other shows on CVM TV)

3.      Candace Bergen (formerly a presenter on The E-Strip and other shows on CVM TV)

4.      Amita (host of FiWi Top Ten chart show on Television Jamaica)

5.      Phoenix (host of Hitlist on CVM TV)

6.      Other Radio and Television Hosts not including previous hosts of Digicel Rising Stars

Additional it is also being suggested that Telecom Provider Digicel begin advertising the use of the WiMax 4G Mobile (IEEE 802.16d) enabled netbooks on the show, incorporate the use of Telecom Provider Digicel sponsored Facebook and Twitter page for direct user feedback while the show is being aired

Also create an additional facility for persons overseas to vote for their favorite contestants in Digicel Rising Stars and allow for the posting of videos highlights of the show on an official You tube page, possibly even the live broadcast of Rising Stars via Youtube or on Television Jamaica’s website.

If Telecom Provider Digicel were to do the above, they would be able to not only carry Rising Stars to new heights to ensure continuity of their main marketing flagship program but guarantee its longevity in this its 7^th season.