In
a sign that competition in the Wireless Broadband Telecom Provider LIME has announced
yet another raft of aggressive rate drops and Promotions in both the Voice
Services and Data Services Sector respectively.
This
as they had kicked of their LIME
XL Value Campaign that saw them rolling out their version of Gimme 5 for its
Prepaid customers as stated in the article “Lime
goes 'XL' downtown Kingston - Giant cake unveiled and served during campaign
launch party”, published Friday April 20 2012 by The Jamaica Star.
I’ll
make really short work of this, as it’s a gutsy move that is much needed as it
segways perfectly with its sponsorship with CVM TV of the London
2012 Olympics slated to start on Friday July 27th 2012AD. Standing
at a little over seven hundred thousand (700,000) Prepaid customers with the
majority of that number being Prepaid, Telecom Provider LIME lacks the
market penetration despite numerous Promotions for Mobile.
Thus
their future growth does indeed lie in Mobile, mainly Fixed Line Voice Services
such as Homefone Xpress and Data Services such Wireless 3G, 4G (that’s LTE for
y’all, coming in 2013AD!!) and Fiber Optic Services such as FTTH (Fiber Optic
to Home) as opined in my blog article entitled
“LIME look to the future with new Services - Video and Audio
Friends with Benefits in the Dead Zone” and “LIME
goes FTTH like Verizon's FiOS - Free ADSL after FTTH Mass Adoption”.
Thus
a launch with entertainers MC Pretty Boy Floyd and dancing provided by L’Acadco
Stilt Walkers, past Dancin' Dynamites dedicated for the people in Sir William
Grant Park allowing customer to get a slice of the cake, symbolized by the gi-normous
8” by 8” cake is definitely Telecom Provider LIME’s Marketing
Director Grace Silvera’s signature style and is spot on.
Long
term, their best however lies in shoring up Postpaid, Mobile Data and Fixed
Line Landline and Mobile Services which are actually on the rise as noted in my
blog
article entitled “OUR
Records Voice Decline for the Fourth Quarter of 2010 - Postpaid, Data Services
and Fixed Line Mobile and Landline Saturday Night Fever for Telecom Providers”.
The
new LIME
XL Value Campaign is best described by Telecom Provider LIME’s managing
Director and CEO Gary Sinclair, quote: “LIME has gone
extra-large with our XL Value offer. There is no other network that gives you
so much talk, texts and savings for your dollar. Our free nights start at 9
p.m., when you send three texts you get 100 free and our newest deal is 27
minutes free call time after you talk for just three”.
Like
I said, it’s Gimme 5 with slightly more goodies in Voice Calling but with the
missing component of free International Calling after three (3) minutes. Telecom
Provider LIME
apparently realizes that Telecom Provider Digicel
JA$8.99 Flat Rate Calling Plan also serves the purpose of silently phasing out
this aspect of Gimme 5 and encouraging customer to adopt a International
Calling Plan as noted in my Geezam
Blog
article entitled “Digicel
Introduces One Rate Calling for $8.99 in Jamaica”.
Thus,
after watching Telecom Provider Digicel
have a go at it since competition heated up with them and CLARO Jamaica they
are doing the same thing. Cleverly, they are not making that mistake of
offering free International Calling after a five (5) minute call while cloning
Gimme 5.
Telecom
Provider LIME has instead replaced the Five minute Local On-Net Voice Calling
and five (5) SMS (Simple Messaging Service) or Text requirement with a Three
(3) Minute Local On-Net Voice Calling and three (3) SMS (Simple Messaging
Service) or Text requirement.
LIME XL Value Promotions is a great offer and
is an otherwise great way to boost Voice Calling on your GSM Voice Network.
They’ve even throw in Bonus Credit of JA$100.00 for Prepaid customer at the
start of the month, truly making this offer very sweet. Gimme 5, despite its
free giveaway Voice and Text Services, is really a snippet of Postpaid services
for Prepaid customers and is a great way to get customer interested in
Postpaid.
This
as Telecom Provider Digicel
has now launched their Anywhere Minutes for Postpaid (DigiSelect) customers,
the equivalent for their JA$8.99 Flat Rate Calling Plan for Prepaid (DigiFlex)
as noted in my Geezam Blog
article entitled “Digicel
Introduces One Rate Calling for $8.99 in Jamaica”.
Coincidentally,
this all comes some four (4) days after Telecom Provider LIME had announced
their aggressively ramp up marketing in terms of pricing with huge drops in 3G
Mobile Data slated to roll out on Tuesday May 1st 2012AD as stated
in the article “LIME
to slash prepaid mobile Internet rates May 1”, published
Monday, April 16, 2012, The
Jamaica Observer.
The
official statement from Telecom Provider LIME on the coming
aggressive ramp up in 3G mobile is subtle and to the point, quote: “Now, by
lowering the cost of prepaid mobile Internet, LIME is making it even easier for
a wider cross section of persons to access the Internet as customers can use
readily available devices such as mobile phones to surf the Web and send
e-mail, among other things”.
Telecom
Provider LIME
is getting ready to launch their “4G” Service to head off the coming low-cost wave
of Municipal Wi-Fi (IEEE 802.11n) Services such as Dekal Wireless
and Nubian-1 Tech Services Limited as prognosticated in my Geezam Blog
article entitled “LIME’s
4G Experience Centers challenge the Rise of Dekal Wireless Dragon”
Telecom
Provider LIME
3G Mobile Broadband rates will as of Tuesday May 1st 2012AD EXACTLY
match those of the stealthy Dekal
Wireless and Nubian-1 Tech Services Limited, a strong
indication of their fear of the slowly rising Dragon in this Year of the Dragon
as asserted my Geezam Blog
article entitled “LIME’s
4G Experience Centers challenge the Rise of Dekal Wireless Dragon”.
The
rate reductions for 3G Mobile can be vividly seen in the attached Table below:
Interestingly,
with the price declines come declines in the Data Caps, a sore point for many,
as Telecom Provider LIME
Prepaid 3G Data Service is not unlimited, but capped. Customers who exceed the Data
Caps are ramped down in speed, as opposed to Telecom Provider Digicel
which bills you at a rate of JA$15.00 per Megabyte exceeding the Data Cap for
each Data Plan.
Clearly
too, Telecom Provider LIME
is also is being very bullish about the future. Especially as the improvement
in the Remittance Sector as stated in the article “Remittance Companies Bullish As Transfers Hit New
Record” published Sunday March 4, 2012 by Avia Colander, The Jamaica
Gleaner.is making many in the Banking
Sector giddy.
So
thus it’s clear that Telecom Provider LIME
not only has great things in store for Voice and Data Services in Jamaica as it
defends itself against the Rise of the Old Republic using Baby Cham’s
“Wine”.
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