“We’re always looking for ways to give back to our valued online family –
this includes Double Bubbles on offer every day and Triple Bubbles available
most weekends. This Monday however, we are going one step further and, starting
at 8:00 am, each of the first 4,000 customers who top up online will receive a
US$5 Amazon.com gift card. It’s our way of saying thanks, we appreciate your
business
Digicel Diaspora CEO, Stephen
Bannon, on Digicel' Decision to give US$5 Amazon Gift Cards to some 4000
Subscribers across Latina America and the Caribbean on Monday January 31st 2014
In what I’ve dubbed as the weirdest Promotion by any Telecom Provider
thus far, Digicel has announced on
Friday January 24th 2014 that they have decided to reward 4000 of
its Caribbean and Latin American subscribers who purchase Call Credit on Digicel Jamaica with a US$5 Amazon Gift Card
as of Monday January 27th 2014 as stated in the article “Digicel
to 'reward' thousands of lucky customers”, published Friday, January 24,
2014 4:14 PM, The Jamaica Observer.
In case you’re wondering what an Amazon Gift Card
is, just hop over to Amazon and do a quick
search for “Amazon Gift Cards” or just simple Google it. It’s basically the
equivalent of Call Credit but usable only for online shopping on Amazon as described in my blog article
entitled “How
to purchase items and subscribe to Magazines online and ship them to Jamaica”;
you can buy one for someone who doesn’t know what they want to buy or is
difficult to buy acceptable gifts.
The customer can receive the redeemable Gift Card either via email or via
their Amazon Accounts, but despite their
name, they’re anything but physical Cards, unless you choose to print them.
Thus why Telecom Provider Digicel
choose to give away US$20000 just to gift a set of subscribers in the Caribbean
and Latin America US$5 Amazon
Gift Card which can probably only buy a few US$1 songs for you Amazon Cloud Player remains a mystery.
Still, this is an interesting, albeit off-beat Promo pre-YVA (Youth View Awards)
and synchs up with their Supa
DigiDealz Promotion as noted in my blog article entitled
“Digicel's
Supa DigiDealz gives you a DL600 or DL700 free on a Smart Postpaid Plan - YVA
2013 to feature Zendaya as Digicel are the Big Bad Wolves in the Smartphone
Wars”. This as the activity on Digicel YouTube Channel
has been mostly dedicate to the YVA’s.
Amazon Possibly to Launch in
Jamaica and the Caribbean – E-Commerce by Proxy
Possibly Telecom Provider Digicel
noticed that a lot of subscribers visiting their website also visited Amazon. Thus they’ve decided to partner with Amazon to facilitate Amazon’s entry into the Caribbean and Latin
America. Possibly too, Telecom Provider Digicel has some E-Commerce Plans in
the future involving Amazon.
Even more interesting, possibly Amazon,
in coming to Jamaica, may reach out to local MSME (Micro, Small and Medium Entrepreneurs)
with the chance to host their products and services on Amazon once they sign up with Telecom
Provider Digicel for a Postpaid
smartphone or Tablet.
Even more possible, is that Amazon
may be partnering with Telecom Provider Digicel
to launch Amazon PrimeAir in Jamaica to
test out Drone Delivery as noted in my blog article
entitled “Amazon
plans to launch Amazon PrimeAir, their 30 minute Drone Package Delivery Service
for Amazon Prime users - Playing Catch-up as Mailpak launches DealBug in
Jamaica”.
Our JCAA (Jamaica Civil Aviation Authority) has no qualms about Drones in
Jamaican airspace as the Americans do. This may even be a move to pre-empt
Fed-Ex or even UPS for making inroads into other countries in the Caribbean and
Latin America where laws are lax as it relates to Drones as stated in my blog article
entitled “UPS
and FedEx developing their Own Delivery Drones to compete with Amazon PrimeAir
- Premium Rush Package Delivery Drones herald the coming of Google's Personal
Androids that are Almost Human”.
Even more interesting, possibly Amazon,
in coming to Jamaica, may reach out to local MSME (Micro, Small and Medium
Entrepreneurs) with the chance to host their products and services on Amazon once they sign up with Telecom
Provider Digicel for a Postpaid
smartphone or Tablet.
Even more possible, is that Amazon
may be partnering with Telecom Provider Digicel
to launch Amazon PrimeAir in Jamaica to
test out Drone Delivery as noted in my blog article
entitled “Amazon
plans to launch Amazon PrimeAir, their 30 minute Drone Package Delivery Service
for Amazon Prime users - Playing Catch-up as Mailpak launches DealBug in
Jamaica”.
Our JCAA (Jamaica Civil Aviation Authority) has no qualms about Drones in
Jamaican airspace as the Americans do. This may even be a move to pre-empt
Fed-Ex or even UPS for making inroads into other countries in the Caribbean and
Latin America where laws are lax as it relates to Drones as stated in my blog article
entitled “UPS
and FedEx developing their Own Delivery Drones to compete with Amazon PrimeAir
- Premium Rush Package Delivery Drones herald the coming of Google's Personal
Androids that are Almost Human”.
I say this as the timing of the tie-up for this Promotion is awfully
close to another one by Aeropost, the Delivery partner with Mailpak, to roll
out Amazon-styled Lockers throught the
Caribbean as described in my blog article
entitled “Aeropost
to spend JA$150 million introducing Delivery Lockers - Drones are the Missing
Variable in the Delivery Equation with advantages superior to Lockers”.
Thus Amazon may be taking this as an
indication that the Caribbean is developing an appetite for using Courier
Services to shop on Amazon as noted in my Geezam blog article entitled “How to ship things to
Jamaica after you’re purchase them online”.
For that reason, an expansion into the Caribbean and Latin America via a
promotion with a popular Telecom Provider that provides Broadband Internet
would be a foot in the door of a lucrative and growing business of Online
Shopping. Especially as it may be driven by low-cost Tablets coming from this
region as predicted in my Geezam blog
article entitled “Tablets
to drive e-commerce this Christmas 2013 in the USA and Jamaica”, a
long-range prediction of mine extending from Christmas 2013!
One thing is for certain though; whoever the lucky 4000 are will have to
activate an Amazon Account in order to
take advantage of this offer. And if I’m reading the tea-leaves right, this may
be the perfect setup for E-Commerce, both in terms of buying items online by
loyal Amazon Customer and selling on Amazon’s website by MSME’s in Jamaica.
Stay tuned to my blog for any possible announcements come Monday January
25th 2014!
No comments:
Post a Comment