Women adore the Barnes and Noble Nook Colour – Free @BNBuzz @nookBN e-reader Home Improvement

Some books are to be tasted, others to be swallowed, and some few to be chewed and digested….

Bacon, Essays: Of Studies

In an interview recently with the Style Observer, the socialite column in The Jamaica Observer Beauty Queen Regina Beavers, CVM TV Producer and Personality on the hit morning time show CVM at Sunrise on CVM TV revealed that she totes about a Amazon Kindle in her handbag as stated in the article “Necessary Luxury - Regina Beavers”, published Sunday, May 15, 2011, Style Observer, The Jamaica Observer.

Now before I get harassed about reading the Social Section of the Newspaper, a section that I and I will never appear in, folks I submit to you exhibit A.

This in the form of a previous blog article entitled “The Apple iPad bests the Apple iPhone - CLARO Sales Executives left with mouths agape” in which I discovered that Telecom Provider CLARO Customer Care Executives were “mouth agape” amazed at my suggestion-come-alive, the Apple iPad.

Telecom Providers, too, must “wow” the crowds with good PR (Public Relations) while launching their products with the usual pretty dancing girls and function at the Pegasus…..while I crash the shindig and steal all the food.

The launch of the Interactive Investment Map as visited in person and chronicled by yours truly in my Geezam blog article entitled “JAMPRO, MonaGIS and the Interactive Investment Map – Consider.Evaluate.Act” is one such good example of such a product launch.

So the Social Pages, despite not being technical news, are a quick source of “what a gwaan” as Audia Granston loved to point out between rinses of her customer’s hair in her cosmetology shop, TJ Beauty Salon, in the “Corporate” world.

Tosh and bother!

Not my scene! Beach party or open Air Jerk Pan is my thing.

So what’s so interesting in this article is that Beauty Queen Regina Beavers, just like Carlette DeLeon aka the Pet Tales chick of Television Jamaica fame also has a gadget. Except this is not an Apple iPad, but another device whose design I had suggested; The Amazon Kindle.

I gave away this suggestion in the fall of 2006 while I was at Department of Physics, Faculty of Pure and Applied Sciences, the University of the West Indies, doing my degree in Electronics and Chemistry along with some other suggestions via an email blast to various emails and Newspapers.

Amazon’s Kindle uses e-ink, which make it akin to reading a book, with it history neatly chronicled in my blog article entitled “Apple iPad and Amazon Kindle - Publishers, Developers and Piracy”. The Amazon Kindle is proving to be both a savior and a curse to the world of Book Publishing.

This as evidence is mounting that suggests that the Amazon Kindle and the Apple iPad predecessor may be an accelerant to e-book piracy as stated in my Geezam blog article entitled ‘Piracy and E-Books in a Tale of Two Cities”!

So it is interesting to see that Beauty Queen Regina Beavers sports an Amazon Kindle, which she uses to “kill time or do research on the go” and “download books and articles”! As a book reader myself, I had suggested the idea for the Amazon Kindle to get more people reading, as the device allowed books to be carried in a convenient form factor.

It only drawback: it did not render books and magazines in colour. Females-centric gadget it was, it still lacked the capability to make the Cosmpolitan, Home and Garden, Target or other Women’s magazines come to life.

Until now…..

Enter the Nook Color, the publishing giant Barnes and Noble’s Colour e-ink 7” e-book reader that made its debut in November 2010AD and has since sold three million (3,000,000) devices as stated in the article “Why is the Nook Color a hit among women?”, by Taylor Hatmaker on May 23, 2011, Tecca.

This e-reader Platform, which technically is an Android Tablet oweing to it recent inclusion of a Google Android Apps Store since April 24^th 2011 as stated in the article “Nook Color gets Flash support, curated app store”, published APRIL 25, 2011 5:30 AM PDT by David Carnoy, CNET News - Crave, had been seeing Women’s magazine sales skyrocket, in some cases outpacing even the Apple iPad.

Women Magazines? Women flocking a Gadget? As if they were genetically modified clones of Carlette DeLeon aka the Pet Tales chick of Television Jamaica fame?

Indeed, some facts are in order to explain this odd phenomenon!

First up to the batting cage!

Women, according to a 2010AD study by Bowker Research, outnumber male readers by a factor of three to one (3 to 1)!

They are also more likely to purchase e-Readers, with males preferring the Apple iPad according the statistics of Forrester Research. I’ll let the numbers do the talking:

1. 56% of tablet owners are male
2. 55% of e-reader owners are female

This as stated in the New York Times article entitled “Female Magazine Fans Flock to Nook Color”, published May 22, 2011 By JEREMY W. PETERS, The New York Times, which proffers the usual boy-likes-gadgets-girls-like-dolls explanation that does indeed explain the gadget stats.

The Apple iPad 2’s stats speak for themselves as stated in my blog article entitled “Apple iPad 2 and PC future - Doomsday in the Battlefield” and my Geezam Blog article entitled “Apple iPad 2 - Dual-Core Easy Skankin'”: it is a Boy’s toy!

Thus the first bit of appeal that the Barnes and Noble Nook Color has it that it runs on Google Android, which is intuitive and easy to use and now commands approximately 33% of the Global smartphone Market as stated in my blog article entitled “Apple + Android beat Nokia + RIM Globally - Regina Beaver's La Dolce Vita”. Not like the Apple iPad; this is the toy for the big boy’s!

Rrrrrrrr Rrrrrr, Home Improvement (TV Series 1991–1999) Style!!!

There is also the excellent marketing and advertising campaign by Barnes and Noble in the paper-edition of the very same magazines.

Coupled with the sub US$299 price, beating the Apple iPads lowest prices of US$499 as bulleted in the article “Five reasons why the Nook Color is more popular with women”, published May 23, 2011, 12:44pm PDT by Rachel King, ZDNet

Thus a certain logical train of thought begins to form in your mind. Unbearable as it is, I must ….write!!

Here goes, summarizing………

Women buy electronics gadgets if:

1. It has something to do with reading
2. Easy to use, preferably intuitive (think Nintendo Wii or Microsoft Kinect)
3. Is little, small and cute and reasonably priced for its size
4. Fits into your purse or handbag (I cannot believe I am writing this, hands please stop typing!!)
5. Comes (oh no! here it comes!! Ahh!!) in various colors other than white.

Including Pink!!

For the love of God, a pink gadget!

I must get up and scream!!! But alas, it is generally true.

Females generally only love electronics gadgets that are cute, fashionable and easy to use. Google Android OS is easy to use on smartphones, so it’s no surprise that it was so readily accepted on the Barnes and Noble Nook Color by females.

Ditto too the Motion Controlled Nintendo Wii, which is set to debut in E3 (Electronics Entertainment Expo) between Tuesday June 7^th 2011AD to Thursday June 9^th 2011AD as stated in my blog article entitled “Nintendo Wii vs Microsoft Kinect - War of the Worlds in Jodine Spark's BattleField”.

This explains why it is flying off the shelves, much as the Asus Eee Pad Transformer is flying of the shelves as my blog article entitled “Asus Transformer vs Apple iPad 2 - X-Men First Class for Ludacris' Numba' One Spot” notes.

Even Searches for “Asus Eee Pad Transformer” are up on my blog, such is the interest in this device.

After all, from a purely anecdotal point of view this is true. Even my habit as a Generator and Telecom Technician of writing about my work and delving into statistics is in itself a strange thing.

Especially on the Geezam Blog!!!

This being as the typical Jamaican male, muchless a Generator and Telecoms Technician, save for a few fellow bloggers on the Geezam blog, are not equolent writers, spelling mistakes and grammar off-key at times.

Even back in my University of Technology days in the Department of Engineering (1997AD to 2000AD) studying for my diploma in Electronics and Telecoms Engineering, a male dominated profession, most males dreaded and hated Communication class.

I remember many of them preferred to dodge Communications Class, which was to empower them with the ability to express themselves in writing.

Which for them as Engineering folk was seen as effeminate and “too hard” as most of them came from mostly vocation schools and not Glenmuir High School, my alma mater!

Only for them to come scurrying for my help to write Physics and Chemistry Labs! So dreaded was their fear of writing or doing research requiring reading! Thus, they had no background in expressing themselves in writing or genuine love for reading long prose.

My University of the West Indies sojourn through the Faculty of Pure and Applied Sciences was no more encouraging; males mostly populated the Department of Physics, Computer Sciences and Mathematics with females outnumbering males in the Biology, Biochemistry, Biotechnology and Chemistry faculties.

Again males with a similar aversion to writing Labs for Physics, with males in Chemistry being a bit better off, as they realistically, with the workload put on them by the University Degree Mill, had no choice.

So the image of females liking to read and males liking hands-on gadgetry is a persistent one, with the incredible sales of the Barnes and Noble Nook Color and the magazines being sold via its Google Android Platform strong evidence, if not the Smoking Gun.

Newspaper articles like that of a group of females in a Book Club started by Chess addict Rashida Hanif as stated in the article “Beyond Words: Women Get Together To Keep Reading Habit Alive”, published Sunday May 22, 2011 by Petrina Francis, Assistant Editor, The Jamaica Gleaner help to reinforce this image.

So long as this visage is that of Beauty Queen Regina Beavers of the hit morning time show CVM at Sunrise on CVM TV, I am ok with this stereotype!

No surprise therefore what may be in store for Tuesday May 24^th 2011AD from Barnes and Noble as stated in the “Barnes And Noble Launching Nook Color 3G on May 24th?”, posted May 17, 2011 by Adam Mills, GottaBeMobile: a Verizon 3G Version of the Barnes and Noble Nook Color with more space for Women’s glossy magazines.

And most likely, advertising subsidized like the Amazon Kindle as stated in my blog article entitled “Amazon Kindle and Advertising - AT&T ShopAlerts Shows Me the Money” only FREE to women, once they subscribe to more than five or ten (5 or 10) Magazines.

Digicel's US$85 million HSDPA+ and WiMax 4G Upgrade - Wizards of Waverly Place Fast Five Showdown

For the good are always merry

Save by an evil chance

And the merry love the fiddle

And the merry love to dance

W. B. Yeates The Fiddler of Dooney

On Friday May 20^th 2011AD, Digicel CEO Mark Linehan, in his attack on Telecom Provider LIME  claim with regards to being the first to launch 4G in the Caribbean as chronicled in my blog article entitled “LIME's US$80 million Caribbean HSDPA+ Release 7 Upgrade - Sonic the Hedgehog”, revealed what I had long suspected based on information from Contractors: Telecoms Provider Digicel is ALSO going 4G in the Caribbean, specifically HSDPA+ Release 7 and WiMaX 4G Mobile (IEEE 802.16d, e) for US$85 million pieces of silver.

For those statistics nerds such as yours truly keeping score in this heated pan-Caribbean war of words, that’s about US$5 million more than Telecom Provider LIME is spending on the Caribbean as noted in my blog article entitled “LIME's US$80 million Caribbean HSDPA+ Release 7 Upgrade - Sonic the Hedgehog”.

Jamaica is the US$5 million? Tsk, Tsk, Tsk…..

In his letter to the editor of The Jamaica Observer, entitled “LIME not the first to launch 4G in Caribbean”, says Digicel, published Friday, May 20, 2011, The Jamaica Observer and The Jamaica Gleaner entitled “Digicel Takes Issue With LIME's 4G Claim”, published Friday May 20, 2011, The Jamaica Gleaner respectively, Digicel CEO Mark Linehan completely trashed the notion that Telecom Provider LIME was the first in the Caribbean with 4G.

To paraphrase Joe Lawrence from Blossom (TV Series 1990–1995): “Whoa”!

And this just in the Jamaican Newspapers, folks! It is in most of the Dailies in the Caribbean! Ready for this newspaper Alphabet-soup:

1.      “On a point of clarification”, published Friday, May 20th, 2011 By John Delves General Manager – Digicel OECS North, The Antigua Observer

2.      “Digicel: We got there first!”, published May 20, 2011 12:05 pm AST, The Barbados Advocate

3.      “Digicel Dispels LIME's Claim Regarding 4G”, published May 20, 2011 12:05 pm AST, Virgin Islands Platinum News

4.      “Digicel Dominica responds to LIME’s 4G announcement”, published Thursday, May 19th, 2011 at 4:25 pm by Richard Stanton, CEO Digicel Dominica, Dominica News

This IS official confirmation or the closest yet, if EVERY Telecoms Provider Digicel CEO from each island is speaking with the SAME common voice, word for word.

With a Seventh Day Adventist Slant, as my deceased SDA Princess and NCTVET Certified Cosmetologist girlfriend Audia Granston would probably note with her astute eagle eyes. This due to the reference at the end of the letter, further ribbing Telecom Provider LIME, quote: “There is a difference between talking the talk and walking the walk”!

SDA certified? Strange indeed!!

I of course would say, “Like Duh-uh”.

I have “friends” from Bermuda on my Facebook page that uses Digicel’s 3G+, their name for HSDPA+ Release 7. So this is well known.

What is News is the fact that Telecom Provider Digicel is best summarized below:

1.         Telecoms Provider Digicel is upgrading software and swapping out hardware in their 2G Network to HSDPA+ Release 7 offering to the rest of the Caribbean at a cost of approximately US$85 million

2.         It’s the same HSDPA+ Release 7 and WiMaX 4G Mobile (IEEE 802.16d, e)

3.         After Acquiring Telecom Provider CLARO, they will be rolling out HSDPA+ Release 7 in Jamaica

This is all good News and it helps to confirm what I had already known from Telecom Contractors close to the situation, who had been slated to travel to the Caribbean since the first Quarter of 2011AD to begin the upgrade work.

Specifically the ABC Islands (Aruba, Bonaire, Curacao), Haiti and Barbados, effectively the Fast Five (2011) I had predicted to a bunch of Shurpower Generator Engineers back in 2009AD while driving to put generators on AutoStart!

According to my sources, they were being halted by a combination of travel document-related issues and the management of Telecoms Provider Digicel being rather slow on getting themselves organized.

Not to mention the Telecom Equipment Supplier Ericsson also not being properly organized as it relates to getting the necessary logistics in place to facilitate the Contractors to do their work. Can’t move unless you have a package which includes:

1.      BQ (Bill of Quantities)

2.      Travel documents, including work Permits

3.      Location of the Node B that need upgrading and swapping out

4.      Location of the Ring Sites or Drop Nodes which must be upgraded first, being as they carry the entire islands traffic

5.      Travel and lodging arrangements for the work crews

6.      Storage, Equipment Security and transport of the Ericsson equipment to the site for each day’s work

The work teams consist of a minimum per Node B to be worked on:

1.      Two (2) Riggers

2.      Two (2) Electrician

3.      One (1) Generator Specialists

4.      Two (2) Installers

The work involves basically involves landing the Ericsson HSDPA+ Release 7 equipment on site, which includes:

1.      BTS (Base Transceiver Stations)

2.      RBS (Radio Base Station) including cabinets, Microwave Radios, Microwave Coaxial Cables and ODU (Out door Unit) and Microwave Antennas

3.      GSM and HSDPA+ Release 7 Cabinets and Card Packs

4.      HSDPA+ BBU (Base Band Unit), RRU (Remote Receiver Unit)

5.      Electrical Fittings and Grounding work and Grounding tests

They then have to neatly disconnect (emphasis on that!) the old BTS and RBS, do SWR (Standing Wave Ratio) tests on the copper waveguides and connect the new equipment. Alternately, they may have the riggers just replace everything on the tower, which I considerably more work and considerably more expense.

Though unlikely, it may also be in the cards for the Installers, as the new BBU’s, RRU’s and even the RBS Microwave Radios may use Fiber Optic Waveguides instead of Copper Based Waveguides.

These are easier to install, have very wide bandwidth and are less attractive for thieves to steal. Very likely, I might add, as Telecoms Provider Digicel Node B’s Caribbean-wide are nearly ten (10) years old and are overdue for replacement.

And the HSDPA+ Release 7 replacement is 4G as per the blessing of the telecoms Pope, ITU (International Telecommunications Union), the Telecoms arm of the UN (United Nations) as argued in the tail-end of in my blog article entitled “LIME's US$80 million Caribbean HSDPA+ Release 7 Upgrade - Sonic the Hedgehog”!

Ditto too for the Drop Nodes, except it has to be done a lot faster, as the work window is minimum two (2) hours! Once finished, everything has to come back online with the new equiptment.

Otherwise a revert [return to previous settings] is in the cards for the Installers, who must reinstall the previously working systems.

Effectively, a Engineering take on the current ongoing swap of CLARO Jamaica for Digicel Honduras and Digicel El Salvador between America Movil and Digicel Group as stated in my blog article entitled Digicel buys CLARO Jamaica - Jumanji Exchange is no Robbery.

This is a complete upgrade of software and swap of hardware for Ericsson is being undertaken by Telecom Provider Digicel as they ramp up to take on Telecom Provider LIME 4G.

While I will not get into the cat fight, it remains to be seen if Telecoms Provider Digicel will dismantle the LTE (Long term Evolution) Network that Telecoms Provider CLARO had begun building, first with a MSC (Mobile Switching Center) in Duncans, Trelawny for LTE as noted in my blog article entitled “CLARO vs FLOW - Cats and Dogs The Revenge of Kitty Galore”.

Or maybe not!! Maybe not!!

Good to note that HSDPA+ Release 7, which is a bridging technology capable of speeds of up to 42MBps Best Effort, is a bridging Technology that can be software upgraded to LTE and even LTE Advanced.

And since the construction had already started, it would merely be a transfer of Ericsson’s contract from America Movil, the parent company of CLARO Jamaica to Telecoms Provider Digicel. They would then continue the build-out of the Duncans MSC after they had wound up the acquisition in June 2011. No need to waste all that valuable hardware!

Thus my predictions as it relates to the acquisition as noted in my blog article entitled “CLARO vs FLOW - Cats and Dogs The Revenge of Kitty Galore” may be spot on indeed, with only Customer Care Executives losing their work due to the consolidation of Telecoms Provider CLARO and Telecoms Provider Digicel stores located side-by-side!!

So my dream of a Telecoms Provider Digicel LTE Network acquired from their finalized purchased of  Telecoms Provider CLARO powered by the Backhaul being jointly built out by Telecom Provider LIME and Triple Play Provider FLOW as described in my blog article entitled “JRC, Scotts Pass and Senator Mike Henry – Molly Wood Keeping up with the Kardashians” may be coming to pass after all.

Guess a Google ChromeBook is also definitely in my future, seeing as how all these Telecom Provider upgrades tie into a more reliable Broadband Internet Access to support Digicel’s Tier III Certified Cloud Backup Service as stated in my blog article entitled “Digicel Cloud Backup Service and future Cloud-Based Services - V.S Naipaul's A House for Mr Biswas”.

Not quite the five 9’s i.e. 99.999% uptime, but we’re getting there!!

Not to mention using Dynamic or Rolling Wi-Fi (IEEE 802.16n) while travelling on the refurbished JRC (Jamaica Railway Corporation) Passenger Train Service as described in my blog article entitled “JRC, Scotts Pass and Senator Mike Henry – Molly Wood Keeping up with the Kardashians”!

The various Telecoms Provider’s Cloud Services are coming as I had opined in my Geezam Blog article entitled “Digicel’s Cloud Backup Services – A Deep Analysis”. This as Telecoms Provider Digicel and Telecom Provider LIME begin to upgrade their 2G Network to 4G over the next eighteen (18) months, Fast Five (2011) and Wizards of Waverly Place (TV Series 2007) Style!

Stay tuned for Telecoms Provider Digicel official Launch Party announcement on their Jamaica and Caribbean 4G Plans!!

@RFSeafoods vs the Lionfish - KFC iTwist in Yendi Phillip's Emerald Forest

I hold it true, whate'er befall;

I feel it, when I sorrow most;
'Tis better to have loved and lost
Than never to have loved at all.

Alfred Lord Tennyson's poem In Memoriam: 27, 1850

Happy End of Sabbath to all to read this! Or is it Happy I’m-glad-the-World-did-not-end Day, as the article “World Fails to End”, published Saturday May 21,2011 1:51 pm ET by Ujala Sehgal, Yahoo News cheekily screams out at me?

So say the people of Milk River, Clarendon, celebrating the folly of the Sunday-worshippers as they dance and party the night away this End of the 21^st Sabbath on the Saturday 21^st 2011AD as stated in my blog article entitled “Analog Photography a hit with Millennials - Digital Cameras in Katy Perry's Teenage Dream”

Guess all those believers who sold all their stuff and traveled all that distance as noted in the article may have to hide awhile, as the people who they gave their stuff have long gone to enjoy their spoils at their expense.

Oh well!!!

This is the REAL concern, not the embarrassment, as people get easily bored with such things within months as such false proclamations of the God of Abraham’s impending appearance and the demise of the world are a regular occurrence in the US of A as stated in the article “Apocalypse believers await end, skeptics carry on”, published Saturday May 22 2011 By GARANCE BURKE, AP, Yahoo News!!

For that reason, when I was making my predictions back in April 2009AD to a bunch of brain-dead Shurpower Contractors, I used a lot of statistical Data to back up my claims. Statistics always work in the end; just a matter of interpretation!

This blog, inspired and suggested to me by my now one (1) year deceased Audia Granston, chronicles all that I have predicted and is coming to pass over the next five (5) years leading up to Peak Oil between 2015AD - 2017AD.

End of the World?

Not so ambitious, I’m afraid!!

Best I can predict is that this Caribbean Hurricane season is going to be a lot less active than previous ones as stated in the article “US weather agency predicts up to six major hurricanes”, published Saturday, May 21, 2011, the Jamaica Observer, with only six (6) to ten (10) that the NOAA (National Observatory of Atmospheric Anomalies) can swear for as being violent.

70% chance of getting at least eighteen (18) storm systems is good odds….at least for hurricanes, but is still a follow-on of last years trend.

That’s a little better than my prediction that Analog Cameras are making a comeback among Millennials [aged 13 to 28], with a 30% to 40% up tick in Analog Camera sales and a 2% decline in Digital Camera sales as stated in my blog article entitled “Analog Photography a hit with Millennials - Digital Cameras in Katy Perry's Teenage Dream”.

So here I go again delving into Newspapers and prognosticating the future based on statistical data. And this one is simple as it is tasty.

KFC (Kentucky Fried Chicken) may soon be making their infamous iTwist, which is a tortilla roll stuffed with various meats (sorry, no Pork; this is Adventist country!!) using Red Lionfish (Pterois volitans).

The KFC iTwist, as you may recall, is now the hottest product launched by KFC since the start of 2011AD as stated in the article “KFC with a Twist”, published Thursday, January 13, 2011, The Jamaica Observer.

This prediction of mine, simply laid out on this End of Sabbath, is based on the fact that Rainforest Seafoods is adding another Plant to process more Seafood as stated in the article an embedded blog entitled “VIDEO: Largest seafood plant in Caribbean opening in Kingston”, published Wednesday, April 27, 2011 by Julian Richardson Assistant Business Co-ordinator, The Jamaica Observer.

The US$8 million (JA$688 million) processing plant on Slipe Road in Kingston was built with loans borrowed from the First Global and PanCaribbean banks, with a boatload of Government of Jamaica Waivers, totaling about five hundred thousand dollars (US$500,000).

So says the Rainforest Seafoods CEO Brian Jardim, who had revealed the reason for the expansion, quote: “We don't currently serve many of the fast food restaurants in Jamaica and that's a big chunk of business - Fish fingers, breaded Fish fillets, popcorn shrimp etc - all tailored to each QSR's preferred flavour profile in each island. That represents for us, in Jamaica and the Caribbean, a huge new niche that we are targeting”.

The so-called QSM (Quick Service Market) is the same thing as the Fast Food market. Jamaicans have a growing appetite for Fish, but intolerance for Pork products in Fast Food. If you have a Fast Food establishment, unless you are a Jerk Pan Man, the fastest way to go out of business in Jamaica is to serve Pork as a main menu item.

Jamaicans are becoming more health conscious; Fish or Chicken are basically in, with presentation selling the product as the KFC iTwist proves. Just as easily, Rainforest Seafoods CEO Brian Jardim could be referring to the KFC iTwist, as it is driving the sale of Fish in Jamaica since the start of 2011AD, a fact I have gleaned from students on buses.

Take note Marketing people: actual conversation with people about products as opposed to random surveys gives you a better grasp of what the target market thinks.

This push towards “fishy” business makes sense too in the long term, as the new processing facility will breathe life into the semi- depressed Slipe Pen Road area.

In addition, Rainforest Seafoods is already operating on a level that guarantees energy efficiency, in terms of using LED (Light Emitting Diode) lighting, timers on the motors ands compressors running refrigerators and conveyor belts and recycling Cooking Oil to make BioDiesel for their fleet of vehicles.

That last bit is interesting, as I know of very few businesses who do this. Rainforest Seafoods CEO Brian Jardim provides details again: “We collect used oil from hotels and restaurants islandwide and it's a process where you add methane and basically produce a diesel equivalent in our small bio-diesel plant. Our fleet of freezer trucks and containers that circle the island daily are currently fuelled by 10 to 15 per cent bio-diesel”

A necessity in light of coming electricity increases from the country’s sole PUC (Power Utility Company), the JPS Co (Jamaica Public Service Company) directly related to Motor Vehicle Fuel.

Thus Fish faces a less uphill battle for acceptance as a product line than Pork in the Fast Food retrace and the vagaries of the Jamaica palate, now Seventh Day Adventist and Rastafarian influenced.

Pork’s proponents CBG (Caribbean Broilers Group), who must fight the low consumption of six (6) kilograms per person, the lowest in the world, compared to a global average of forty five kilograms (45kg) per person, are well aware of this as stated in the article “CB spent $400m to get more Pork eaters”, published Wednesday, April 06, 2011, The Jamaica Observer.

Thus the Rainforest Seafoods’s CEO’s arguments are quite spot on. But with the Ministry of Agriculture hovering about the company and taking such interests in the company, could something else be up?

After all the Waivers are suspicious enough, despite the insistence of Rainforest Seafoods CEO Brian Jardim, quote: “It is not something that you get randomly or politically... you have to qualify as a business that is expanding significantly and you have to prove your case clearly”.

So the partnership of Rainforest Seafoods with the Ministry of Agriculture to rid Jamaica of the pesky Red Lionfish (Pterois volitans), by us Jamaicans gobbling them up in restaurants as a gourmet meal before it gobbles up all the Fish in our waters would, logically, seem a natural fit as stated in the article “Rainforest partners with Gov't to control invasive lionfish”, published Sunday, May 01, 2011 by Julian Richardson Assistant Business Co-ordinator, The Jamaica Observer.

And with good reason too; it’s eating up our local fish stock on a non-stop entrée since 1992. Chief Technical Director in the Ministry of Agriculture and Fisheries, Dr Marc Panton, lays it straight, quote: “The lion fish is a predator of smaller fish...it consumes a tremendous quantity of any fish that will literally fit into its mouth.”

Chief Technical Director in the Ministry of Agriculture and Fisheries, Dr Marc Panton speaks further of its nature, quote: “It's a venomous fish which basically precludes it from being preyed upon... the predators that would normally consume the fish are large groupers, for example, but those fish have been over fished to the point where you have very few of them to control the population levels of the lionfish. Also, they breed rapidly and are able to populate very quickly...they prey on fish primarily around reef, which is not very good for us because it also kills a lot of fish that protects and clean our reef, which is important if we wish to have our fishery survive.”

The Red Lionfish (Pterois volitans), which tastes like Grouper, is best taken care of the old fashioned way; by eating them!

So I shall get to the point really quick this time, as the words of Rainforest Seafoods CEO Brian Jardim suggest what I pretty much revealed at the very top of this article, quote: “Basically, we need to eat our way out of this problem. So, we are trying that as an initiative, and that's where Slipe Road comes in”.

These words were spoken to The Jamaica Observer reporter Julian Richardson on Sunday May 1^st 2011AD. My blog article merely puts an “iTwist” with an accent of KFC CEO Tina Matalon to this story, by prognosticating that the first product to use this tasty invasive Red Lionfish (Pterois volitans) will be the KFC iTwist. Simple connect-the-dots, folks.

And no doubt Yendi Phillips, Miss World 2007 and Miss Universe 2010 ambassadors for Telecom Provider Digicel and the face of Rainforest Seafoods as per the YouTube Ad entitled “Rainforest Seafoods Commercial” along with Elephant Man, the face of the KFC iTwist, may possibly team up to launch the news partnership between KFC and Rainforest Seafoods.

Again, my reference is the conversations about the KFC iTwist back in April 2009. Not too sure about the Rainforest Seafoods, save to say I had predicted Yendi Phillips, Miss World 2007 and Miss Universe 2010 as its Ambassador and her double back-to-back title win!!

My powers of predicting the future are all powerful, as to do all these things requires knowing people, who I do NOT know, being as I am merely a simple country person living on the South Coast of Milk River. My investigation continues with each article I write, chronicling my technology-centric predictions between 2003AD, 2007AD and 2009AD.

Seventh Day Adventists can also pitch in (?), as the Red Lionfish (Pterois volitans) has scales and fins and eats other fish, in keeping with my NCTVET certified Cosmetologist Princess Audia Granston’s dietary constraints.

Rastafarians can use the cooking of the Red Lionfish (Pterois volitans) to make a decent living from the tourists, who probably relish the idea of dancing with danger by eating such a poisonous fellow that reminds them of the equally delicious but far more poisonous Fugu, a Japanese delicacy.

And like the Hurricanes prognosticated by the NOAA, there is a 70% chance of ALL the above happening, as eating the Red Lionfish (Pterois volitans) helps to save the fish stock in out Local waters from extinction.

This is most likely for the next ten (10) years as Jamaica tries to find the lost profitability that has so evaded us in the Fisheries Sector, The Emerald Forest (1985) Style.