My Thoughts on Technology and Jamaica: @RFSeafoods vs the Lionfish - KFC iTwist in Yendi Phillip's Emerald Forest

Saturday, May 21, 2011

@RFSeafoods vs the Lionfish - KFC iTwist in Yendi Phillip's Emerald Forest

I hold it true, whate'er befall;
I feel it, when I sorrow most;
'Tis better to have loved and lost
Than never to have loved at all.

Alfred Lord Tennyson's poem In Memoriam: 27, 1850

Happy End of Sabbath to all to read this! Or is it Happy I’m-glad-the-World-did-not-end Day, as the article “World Fails to End”, published Saturday May 21,2011 1:51 pm ET by Ujala Sehgal, Yahoo News cheekily screams out at me?

So say the people of Milk River, Clarendon, celebrating the folly of the Sunday-worshippers as they dance and party the night away this End of the 21st Sabbath on the Saturday 21st 2011AD as stated in my blog article entitled “Analog Photography a hit with Millennials - Digital Cameras in Katy Perry's Teenage Dream

Guess all those believers who sold all their stuff and traveled all that distance as noted in the article may have to hide awhile, as the people who they gave their stuff have long gone to enjoy their spoils at their expense.

Oh well!!!

This is the REAL concern, not the embarrassment, as people get easily bored with such things within months as such false proclamations of the God of Abraham’s impending appearance and the demise of the world are a regular occurrence in the US of A as stated in the article “Apocalypse believers await end, skeptics carry on”, published Saturday May 22 2011 By GARANCE BURKE, AP, Yahoo News!!

For that reason, when I was making my predictions back in April 2009AD to a bunch of brain-dead Shurpower Contractors, I used a lot of statistical Data to back up my claims. Statistics always work in the end; just a matter of interpretation!

This blog, inspired and suggested to me by my now one (1) year deceased Audia Granston, chronicles all that I have predicted and is coming to pass over the next five (5) years leading up to Peak Oil between 2015AD - 2017AD.

End of the World?

Not so ambitious, I’m afraid!!

Best I can predict is that this Caribbean Hurricane season is going to be a lot less active than previous ones as stated in the article “US weather agency predicts up to six major hurricanes”, published Saturday, May 21, 2011, the Jamaica Observer, with only six (6) to ten (10) that the NOAA (National Observatory of Atmospheric Anomalies) can swear for as being violent.

70% chance of getting at least eighteen (18) storm systems is good odds….at least for hurricanes, but is still a follow-on of last years trend.

That’s a little better than my prediction that Analog Cameras are making a comeback among Millennials [aged 13 to 28], with a 30% to 40% up tick in Analog Camera sales and a 2% decline in Digital Camera sales as stated in my blog article entitled “Analog Photography a hit with Millennials - Digital Cameras in Katy Perry's Teenage Dream”.

So here I go again delving into Newspapers and prognosticating the future based on statistical data. And this one is simple as it is tasty.

KFC (Kentucky Fried Chicken) may soon be making their infamous iTwist, which is a tortilla roll stuffed with various meats (sorry, no Pork; this is Adventist country!!) using Red Lionfish (Pterois volitans).

The KFC iTwist, as you may recall, is now the hottest product launched by KFC since the start of 2011AD as stated in the article “KFC with a Twist”, published Thursday, January 13, 2011, The Jamaica Observer.

This prediction of mine, simply laid out on this End of Sabbath, is based on the fact that Rainforest Seafoods is adding another Plant to process more Seafood as stated in the article an embedded blog entitled “VIDEO: Largest seafood plant in Caribbean opening in Kingston”, published Wednesday, April 27, 2011 by Julian Richardson Assistant Business Co-ordinator, The Jamaica Observer.

The US$8 million (JA$688 million) processing plant on Slipe Road in Kingston was built with loans borrowed from the First Global and PanCaribbean banks, with a boatload of Government of Jamaica Waivers, totaling about five hundred thousand dollars (US$500,000).

So says the Rainforest Seafoods CEO Brian Jardim, who had revealed the reason for the expansion, quote: “We don't currently serve many of the fast food restaurants in Jamaica and that's a big chunk of business - Fish fingers, breaded Fish fillets, popcorn shrimp etc - all tailored to each QSR's preferred flavour profile in each island. That represents for us, in Jamaica and the Caribbean, a huge new niche that we are targeting”.

The so-called QSM (Quick Service Market) is the same thing as the Fast Food market. Jamaicans have a growing appetite for Fish, but intolerance for Pork products in Fast Food. If you have a Fast Food establishment, unless you are a Jerk Pan Man, the fastest way to go out of business in Jamaica is to serve Pork as a main menu item.

Jamaicans are becoming more health conscious; Fish or Chicken are basically in, with presentation selling the product as the KFC iTwist proves. Just as easily, Rainforest Seafoods CEO Brian Jardim could be referring to the KFC iTwist, as it is driving the sale of Fish in Jamaica since the start of 2011AD, a fact I have gleaned from students on buses.

Take note Marketing people: actual conversation with people about products as opposed to random surveys gives you a better grasp of what the target market thinks.

This push towards “fishy” business makes sense too in the long term, as the new processing facility will breathe life into the semi- depressed Slipe Pen Road area.

In addition, Rainforest Seafoods is already operating on a level that guarantees energy efficiency, in terms of using LED (Light Emitting Diode) lighting, timers on the motors ands compressors running refrigerators and conveyor belts and recycling Cooking Oil to make BioDiesel for their fleet of vehicles.

That last bit is interesting, as I know of very few businesses who do this. Rainforest Seafoods CEO Brian Jardim provides details again: “We collect used oil from hotels and restaurants islandwide and it's a process where you add methane and basically produce a diesel equivalent in our small bio-diesel plant. Our fleet of freezer trucks and containers that circle the island daily are currently fuelled by 10 to 15 per cent bio-diesel”

A necessity in light of coming electricity increases from the country’s sole PUC (Power Utility Company), the JPS Co (Jamaica Public Service Company) directly related to Motor Vehicle Fuel.

Thus Fish faces a less uphill battle for acceptance as a product line than Pork in the Fast Food retrace and the vagaries of the Jamaica palate, now Seventh Day Adventist and Rastafarian influenced.

Pork’s proponents CBG (Caribbean Broilers Group), who must fight the low consumption of six (6) kilograms per person, the lowest in the world, compared to a global average of forty five kilograms (45kg) per person, are well aware of this as stated in the article “CB spent $400m to get more Pork eaters”, published Wednesday, April 06, 2011, The Jamaica Observer.

Thus the Rainforest Seafoods’s CEO’s arguments are quite spot on. But with the Ministry of Agriculture hovering about the company and taking such interests in the company, could something else be up?

After all the Waivers are suspicious enough, despite the insistence of Rainforest Seafoods CEO Brian Jardim, quote: “It is not something that you get randomly or politically... you have to qualify as a business that is expanding significantly and you have to prove your case clearly”.

So the partnership of Rainforest Seafoods with the Ministry of Agriculture to rid Jamaica of the pesky Red Lionfish (Pterois volitans), by us Jamaicans gobbling them up in restaurants as a gourmet meal before it gobbles up all the Fish in our waters would, logically, seem a natural fit as stated in the article “Rainforest partners with Gov't to control invasive lionfish”, published Sunday, May 01, 2011 by Julian Richardson Assistant Business Co-ordinator, The Jamaica Observer.

And with good reason too; it’s eating up our local fish stock on a non-stop entrĂ©e since 1992. Chief Technical Director in the Ministry of Agriculture and Fisheries, Dr Marc Panton, lays it straight, quote: “The lion fish is a predator of smaller consumes a tremendous quantity of any fish that will literally fit into its mouth.”

Chief Technical Director in the Ministry of Agriculture and Fisheries, Dr Marc Panton speaks further of its nature, quote: “It's a venomous fish which basically precludes it from being preyed upon... the predators that would normally consume the fish are large groupers, for example, but those fish have been over fished to the point where you have very few of them to control the population levels of the lionfish. Also, they breed rapidly and are able to populate very quickly...they prey on fish primarily around reef, which is not very good for us because it also kills a lot of fish that protects and clean our reef, which is important if we wish to have our fishery survive.”

The Red Lionfish (Pterois volitans), which tastes like Grouper, is best taken care of the old fashioned way; by eating them!

So I shall get to the point really quick this time, as the words of Rainforest Seafoods CEO Brian Jardim suggest what I pretty much revealed at the very top of this article, quote: “Basically, we need to eat our way out of this problem. So, we are trying that as an initiative, and that's where Slipe Road comes in”.

These words were spoken to The Jamaica Observer reporter Julian Richardson on Sunday May 1st 2011AD. My blog article merely puts an “iTwist” with an accent of KFC CEO Tina Matalon to this story, by prognosticating that the first product to use this tasty invasive Red Lionfish (Pterois volitans) will be the KFC iTwist. Simple connect-the-dots, folks.

And no doubt Yendi Phillips, Miss World 2007 and Miss Universe 2010 ambassadors for Telecom Provider Digicel and the face of Rainforest Seafoods as per the YouTube Ad entitled “Rainforest Seafoods Commercialalong with Elephant Man, the face of the KFC iTwist, may possibly team up to launch the news partnership between KFC and Rainforest Seafoods.

Again, my reference is the conversations about the KFC iTwist back in April 2009. Not too sure about the Rainforest Seafoods, save to say I had predicted Yendi Phillips, Miss World 2007 and Miss Universe 2010 as its Ambassador and her double back-to-back title win!!

My powers of predicting the future are all powerful, as to do all these things requires knowing people, who I do NOT know, being as I am merely a simple country person living on the South Coast of Milk River. My investigation continues with each article I write, chronicling my technology-centric predictions between 2003AD, 2007AD and 2009AD.

Seventh Day Adventists can also pitch in (?), as the Red Lionfish (Pterois volitans) has scales and fins and eats other fish, in keeping with my NCTVET certified Cosmetologist Princess Audia Granston’s dietary constraints.

Rastafarians can use the cooking of the Red Lionfish (Pterois volitans) to make a decent living from the tourists, who probably relish the idea of dancing with danger by eating such a poisonous fellow that reminds them of the equally delicious but far more poisonous Fugu, a Japanese delicacy.

And like the Hurricanes prognosticated by the NOAA, there is a 70% chance of ALL the above happening, as eating the Red Lionfish (Pterois volitans) helps to save the fish stock in out Local waters from extinction.

This is most likely for the next ten (10) years as Jamaica tries to find the lost profitability that has so evaded us in the Fisheries Sector, The Emerald Forest (1985) Style.

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