Google obviously had something in mind
when they had rebranded Google MarketPlace, their smartphone and Tablet Android
App Store to Google Play as stated in the article “Android Market checks out, Google Play moves” Published Wednesday, March 07, 2012, The
Jamaica Observer.
After all, why the name change for their
Android Store to something that so closely mimics the Apple iTunes Store, after
already being a poorly organized version of the more organized Apple Apps
Store?
More interestingly, Google thrust into
the Tablet market is aimed initially at the other 7”Android e-reader/Tablets
that have so far been a hit, even taking some of the shine from off the Apple
iPad during the Christmas period as noted in my blog
article entitled “Amazon
Kindle Fire is now No. 2 behind the Apple iPad 2 - Deathrace to London Olympics
2012AD”and “Apple
iPad 3 Launch on March 2012 - Amazon Kindle Fire is a Sweet Dream but a
Beautiful Nightmare for Apple”.
Even
the Barnes and Noble Nook Color, despite it cheeky name, has been a
surprisingly with women, who love its small purse-centric size and the fact
that it renders glossy magazines so well as opined in my blog
article entitled “Women
adore the Barnes and Noble Nook Colour – Free e-reader Home Improvement”
.
With
a Tablet market set to hit 100 million units by 2012AD based on the statistics
of analyst ABI in the article “Tablet
sales could top 100 million”, published Friday, August 24,
2012, The Jamaica
Observer, the market is growing with the proliferation of
Wi-Fi Tablets and very few Mobile 3G or LTE Tablets.
More
interesting Stats from analyst ABI:
- Tablet
shipments worldwide (quasi-sales in a sense) are up 36% or 77%
year-on-year for the Second Quarter of 2012AD with 25 million units sold
- 69% of
those shipments are for the Apple iPad with 17 million Units
- The Apple
iPad shipments of in the Second Quarter of 2012AD nearly matches its total
shipment for the year 2010 which was 17.3 million when they just launched
- 1 million
of Second Quarter of 2012 figures is Older Model Apple iPad 2 and Apple
iPad First Generation, mainly for schools and universities
- South
Korea's Samsung is No. 2 in shipments with 8%
- Taiwan's
Asus and Amazon are fighting for the No. 3 position
- Dell and LG have effectively pulled out of the market
It
comes in two models:
- 8GB Model
priced at US$199
- 16GB Model priced at US$249
The
specs on the Google Nexus 7 Tablets are not that much different from the Amazon
Kindle Fire with which it shares the same price of US$199:
- 7” screen,
with a resolution higher than the Amazon Kindle Fire
- Google
Android 4.0 aka JellyBean
- Low-resolution
Front Facing Camera
- Microphone, GPS, Accelerometer, NFC (Near Field Communication)
Google
aims to kill of these rogue Clones with its pure Nexus 7 that runs on the
latest version of Android, Jelly Bean, with which it hopes to conquer the world
as per the Geezam blog
article “Apple’s
Revolution: Android @ Home and IceCream Sandwich in 2015AD”.
The
name of the product is a play on the
movie BladeRunner
(1982) in which the character played by Harrison Ford is
tasked with killing off all the other rogue Human Android clones, called Nexus.
The name suggests that these Human Androids are a gateway to connect Humanity
with a more advanced version of itself, as this is what a Nexus is; a gateway
to another dimension.
Harrison
Ford’s character is a Nexus 7, a more advanced form of Human Android. He’s
captures or kills these escaped rogue Human Androids. This despite earlier
protests to these electronics gadget makers that Google Android was not suited
for Tablets.
As
such, this symbolism resonates well with the obvious dual aim of Google first
Tablet; catch and destroy in the marketplace the other Tablets that are using
Google Android incorrectly in Tablets back in 2010AD and 2011AD such as the
Samsung Galaxy Tablet as described in the Geezam blog
article entitled “Samsung
Galaxy - Apple iPad's contender for the Christmas”.
And
what’s been the response to the Google Nexus 7 Tablet? Sold out in the same
month of July 2012AD folks as noted in “Google's
Nexus 7 Tablet already out of stock at Key retailers”,
published July 16 2012, Lance Whitney, CNET
News.
No surprise as at a “Fire Sale” price of US$199 for the 8GB Model and the
equally reasonable upgraded 16GB Model priced at US$249 despite the poor specs,
what’s not to like?
Our
European cousins seem to agree, with the Tablet going on sale on Monday August 27th 2012AD in the EU (European
Union ) at equivalent market prices of EU199 for 8GB Model and 16GB Model
priced at EU249 as stated in the article “Google
launches Nexus 7 Tablet in France, German, Spain”
published August 27 2012 by Don Reisinger, CNET
News.
Interesting
first for Google: pricing that matches and mirrors those in terms of dollar
figures of the US, a sign that they see the market for their products as being
global and not the US alone. Another first for Google; advertising their
product on the Google Search page the following day on Tuesday August 28th
2012AD as noted in “Google's
Nexus 7 Tablet pops up in rare home-page ad”, published
August 28 2012 by Roger Cheng, CNET
News.
This
advertising first for Google not only indicates their faith in their product,
but it also reveals their strategy to be equivalent to that of the Amazon
Kindle Fire; use the Tablet to extend their presence into the growing Mobile
Computing market and thereby use the Google Nexus 7 Tablet as an additional
storefront to sell products from its Google Play Store recently rebranded in
March 2012AD of this year.
Thus
it is revealed in full; their name-change for the Google Android Marketplace is
a move from a less organized online app and music experience to a more
structure walled-garden approach of Amazon and Apple iTunes model.
Interestingly
a new Kindle Fire 2 is on the way, with the inventory stock of Kindle Fires
being completely sold out since, with Amazon calling it “their most successful
product launch in history” as stated in
the article “Kindle
Fire 'Sold Out' as new model looms”, published 30 August
2012 by Lance Whitney, CNET
News.
With
two (2) Kindle Fire 2’s now confirmed to be a reality to be launched on
Thursday September 6th 2012AD as stated in “Kindle
Fire won't go big to take on iPad”, published 31 August
2012 by Roger Cheng and Steven Musil, CNET
News,
Google needs to step up its game it want to be a 7” Tablet killer.
Interestingly,
no increase in size, indicating that Amazon is comfortable carving out it niche
market and merely using the Kindle Fire as a digital storefront for its retail
website; chasing the bigger 10” Apple iPad is not on their agenda
Based
on the words of Analyst Richard Shim as stated in the article “At
least three Kindle Fire 2 Tablets, one with 4G, on the way”,
published July 5th 2012, by Lance Whitney, CNET
News,
there is a strong possibility of there being two (2) Kindle Fires, one with
Mobile 3G or LTE Wireless Broadband Internet Subscription from one of the major
Telecom Providers.
With
improved specs based on Amazon Customer Feedback, the Mobile Wireless Broadband
element, be it 3G or LTE means that the Google Nexus 7 Tablet may also need to
go 3G as is rumoured in “Is
a Google Nexus 7 with 3G joining the traffic jam of tablets”
published September 3 2012, CNET Staff, CNET
News.
The
use of a Tablet in a storefront model based around its recently rebranded
Google Play needs to become a ParaNorman (2012)
BladeRunner
(1982) to kill the Amazon Kindle Fire duet of 7” Tablets,
whose armament have improved.
2 comments:
I was wondering if you ever thought of changing the structure of your site?
Its very well written; I love what youve got to say. But maybe you could a little more in the
way of content so people could connect with it
better. Youve got an awful lot of text for only having one
or two images. Maybe you could space it out better?
my page: bra
Hmm it appears like your website ate my first comment (it was
super long) so I guess I'll just sum it up what I wrote and say, I'm thoroughly enjoying your blog.
I too am an aspiring blog blogger but I'm still new to everything. Do you have any points for first-time blog writers? I'd definitely appreciate it.
Here is my webpage :: leon is awesome
Post a Comment