My Thoughts on Technology and Jamaica: Digicel and Avaya Communications launch Avaya Aura for SME's - LIME and Digicel in a Step Up Revolution towards GSM Voice Extinction


Monday, September 3, 2012

Digicel and Avaya Communications launch Avaya Aura for SME's - LIME and Digicel in a Step Up Revolution towards GSM Voice Extinction

Telecom Provider Digicel is tacitly accepting the newly imposed Cross Networking Flat Rate as laid down by the OUR (Office of Utilities Regulation) as stated in my blog article entitled OUR's JA$5.00 Cross Network Flat Rate ratified by Judge Ingrid Mangatal  - GOJ's Telecoms Tax applied and Digicel's victory in FTC Case assured”. The deal-making presses onwards.

Telecom Provider Digicel has made it plain by their recently wrapped up Supreme Court case that they cannot accept the GOJ’s (Government of Jamaica) power to regulate markets and give value for money to customers in Voice Calling.

More specifically Telecom Provider Digicel is expanding its Cloud Services by virtue of its partnership with Avaya Communications to roll out Avaya Aura as stated in the article “Avaya, Digicel join forces to bring business solutions Communication platform to cut costs, say telecoms”, published Sunday, August 19, 2012, The Jamaica Observer.

In essence, it’s Telecom Provider Digicel’s continued expansion of their Digicel Business Portfolio but with an emphasis of bringing value to the Business Telecoms market via offering a practical usage for their recently launched 4G Broadband Services.

Avaya Communications is a well know expert in VoIP (Voice over IP) Platform resplendent with their own hardware and software solutions. Their partnership with Telecom Provider Digicel to roll out Avaya Aura marks the coming of the death of Voice Services as predicted in my blog article entitledTelecom Providers and SMS - The Dead Zone”.

Avaya Aura is a VAS (Value Added Service) VoIP Platform that promises make Voice and Data Services uniform for businesses that sign on while promoting Telecom Provider Digicel’s 4G Network, which is being launched across the Caribbean as noted in as stated in my blog article entitled “Digicel's US$85 million HSDPA+ and WiMax 4G Upgrade - Wizards of Waverly Place Fast Five Showdown”.

If this sounds familiar, it should. Telecom Provider LIME had also made a deal with Avaya Communications for their suite of VoIP Services back in July 2011AD as stated in the article “Avaya, LIME partner in communications solution for SMEs”, published Sunday, July 03, 2011, The Jamaica Observer.

Back then it was the launch of Avaya IP Office 7.0, with backward compatibility to Nortel Enterprise Solutions (NES) IP and digital phones into the IP Office platform, NES being owned by Avaya since December 2009AD.

And like Avaya Aura, Avaya IP Office 7.0 was targeted at SME (Small and Medium Enterprise) Customers in Jamaica, part of Telecom Provider LIME’s expansion into VoIP business as noted earlier in my blog article entitledLIME look to the future with new Services - Video and Audio Friends with Benefits in the Dead Zone.

Both Avaya Aura and Avaya IP Office 7.0 allows the provisioning of the following services:

1.      VoIP Platform with touch screen Handsets
2.      Video Conferencing Capabilities
3.      Voice and Video Mail retrieval

Upon reading this, one can easily conclude that Avaya Aura is really an upgrade of Avaya IP Office 7.0, as Telecom Engineers rarely build new systems from scratch, preferring to upgrade a pre-existing system, leaving the Marketing Department to rebrand their upgrade with a new name to ensure marketability.

But this is more than just VoIP and Video Conference software and Hardware for SME’s to save on Regional and International Travelling. This may actually mark the beginning of a Migration of Voice Networks to VoIP over 3G or future LTE (Long Term Evolution) Networks in the Caribbean. Very similar to what Telecom Provider Verizon has done as stated in my blog article entitled “Verizon's LTE Network and VoLTE - The Dead Zone meets The Machine Stops”.

In this future, which may be as soon as 2015AD, the GSM Voice Networks being used for the increasingly lucrative M2M (Machine to Machine) Traffic, similar to the use by Duke Energy to bill customers smartmeters using M2M communication over Telecom Provider AT&T and Verizon’s Networks as stated in my blog articleAT&T overcharges for unlimited SMS again - Duke Energy's US$1 billion Investment in The Dead Zone”.

Put another way, it’s really a commercial grade version of Skype for Smartphones and Tablets, which is now coming out with ads as stated in my blog article entitledSkype's Ads on Free VoIP heralds coming of Free Mobile VoIP - Video Calls not problem as LIME LTE soon tun up”.

Digicel is monetizing VoIP on its 4G Network in much the same way that Telecom Provider LIME is monetizing their 4G Network expansion using LIME TV, the IPTV (Internet Protocol Television) as stated in my Geezam blog entitled “LIME Jamaica’s 2013AD Launch of IPTV “LIME TV” is a Streaming “TV Anywhere” Revolution”.

This is now the first in a Step Up Revolution (2012) by both Telecom Provider LIME and now Telecom Provider Digicel powered by Avaya Communications to make Voice Services Free on GSM and unify everything on one common 3G+ or LTE Data VoIP Platform.

This as previously predicted in my blog articles entitled “Telecom Provider LIME and M2M Services - Free SMS and EDGE for the Caribbean to Foster Regional Integration” and “Skype's Ads on Free VoIP heralds coming of Free Mobile VoIP - Video Calls not problem as LIME LTE soon tun up”. Stay tuned to this blog as we bear witness to GSM Voice Extinction.
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