“There
has been a significant investment in ATL Energy Solutions with additional
developments in the pipeline, including the rebranding of our store in the
Manor Park location as a fully outfitted eco-store, the first of its kind in
Jamaica”
ATL's
Energy and Engineering Manager, Paul Grey
ATL
(Appliance Traders Limited) is certainly on a roll this year! And that roll’s
been heavily linked to Alternative Energy. They’ve recently scored a coup with
the GOJ (Government of Jamaica) introducing ULSD (Ultra Low Sulphur Diesel).
This
means that ATL Automotive can finally import Diesel Luxury Cars to Jamaica as
explained in my blog
article entitled “Ministry
of Technology launches ULSD on Monday June 24th 2013 - Lower Sulphur in Diesel
open possibility of the Bio-Fuel Industry Hammer of the Gods (2013) to wean
ourselves of Imported Fuel”.
Their
run in Alternative energy, a Field in Jamaica that set to be worth Billions of
Dollars, began last year in November 2012 when they became sole distributors of
Water Heater for Nimrod Industries Limited as noted in “ATL
enters solar water heater market”, published Friday
November 30, 2012, The
Jamaica Gleaner.
They’ve
now decided to diversify their business push further into Alternative Energy
solutions by creating a new division within their company called ATL Energy
Solutions as explained in “ATL
to launch first eco-store for appliances”, by Avia Collinder,
Business Writer, Published Sunday April 21, 2013, The Jamaica Gleaner.
Coincidentally
this is venture was launched only two (2) weeks after JPS Co (Jamaica Public
Service Company) had decided to venture into retail and sell Energy Saving and
Auditing Gear and LED Light Bulbs but curiously stopping short of selling Solar
Panels as noted in “JPS
enters retail market Selling customers products to cut energy cost”,
by Sacha Walters-Gregory, Staff Reporter, Published Monday April 8, 2013, The Jamaica Gleaner.
With
the new Division comes a new flagship store in Manor Park, aptly named ATL
Elite that specializes in the sale of Alternative Energy gear from its
partners:
1. DAB
2. Israeli
based Nimrod Industries Limited
3. Ontario-based
Canadian Solar Inc
4. Panasonic
5. Prizm
6. Samsung
Their
first customer? They of course, did so using Solar Power Gear from Panasonic to
take ATL Automotive Showroom on Oxford Road off the grid in a demonstration of
the capabilities of Panasonic’s Gear as described in “ATL
Auto showrooms go solar”, published Wednesday, July 10,
2013 by Kimone Thompson, The
Jamaica Observer.
This
Alternative Energy market, dear reader, is US$20 million dollar market that has
less than 30 players and is set to expand since October 2013 with the Scotia
and the VMBS offer Alternative Energy Loans as stated in my blog
article entitled “ScotiaBank
and VMBS now offering Alternative Energy Loans - Rise of the Guardians to make
Solar Power affordable to Jamaicans”.
So
ATL’s Diversification into Alternative energy products such as Water Heaters,
Solar Panels, inverter Air Conditioners and LED (Light Emitting Diode Bulbs)
comes at a time when the Ministry of Technology is looking to make solar panels
in Jamaica with help from the Cuban Government as explained in my blog
article entitled “Jamaica
and Cuba collaborate on Solar Panels Production in Jamaica to connect the last
3% - Jamaica's rebranding of the REP to the JESL started the Alternative Energy
Hunger Games Catching Fire”.
Now
that it’s July 2013, the month of JPS Co launch of Prepaid Power as explained
in my blog
article entitled “Prepaid
Power coming in July 2013 - A Chip, a Pebble a Rock and a Block would make
Prepaid Power The Kings of Summer” expect interest in
anything to reduce the electricity bills to increase. Thus making ATL Elite The Gransmaster (2013)
in a burgeoning Alternative Energy Field in Jamaica.
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