Say Goodbye to Google and say hello to a new company:
Alphabet!!
The company more famous for its Search Engine, YouTube and
Google Android OS is now Alphabet Inc, an Umbrella group which Google is a part
of as reported in the article “Google
creates new parent company called Alphabet”, published August 10, 2015, by
Richard Nieva, CNET News.
Their new website for Alphabet Inc will be https://abc.xyz/ . No folks, this isn’t a joke;
click on it and it’ll take you to a page that looks like this.
The news, which was relayed in a nine hundred and eighty (980)
word blog post published Monday, August 10th, 2015 by founder and
CEO Larry Paige entitled “G is for
Google”, explained in great detail as to why Google has decided to rebrand
at this time.
Google will still trade under the stock tickers GOOG and
GOOGL, but the company Google Inc. will now be a part of their Alphabet Inc
Group of Companies. Alphabet's CEO will be Larry Paige and Sergey Brin becomes
Alphabet's President.
Meanwhile Google's Vice President of products Sundar Pichai
has been promoted to CEO of Google, which will be one of the alphabet soup of
companies that are a part of the Alphabet's Umbrella Group of companies as
listed in the article “The
A to Z of Alphabet, the company that now owns Google”, published August 10,
2015 by Ross Miller, the Verge.
Ok, so now that this has been cleared up, how does this
restructuring make Google operate more efficiently?
Google is now
Alphabet – Google focuses on Mobile while Alphabet Expands
Under the new structure, Alphabet will be the Umbrella
company responsible for all of Google's current and previous ventures as noted
in “Google Just Made the
Biggest Change in the Company’s History”, published Monday August 10 2015
by TIME.
Google will exist as one of Alphabet's many companies, responsible
specifically for:
1.
Google Search
2.
Google Ads
3.
Google Maps
4.
Google Apps
5.
YouTube
6.
Google Android
Meanwhile all of Google's previous ventures including those
mentioned at Google I/O 2015 in May 2015 as detailed in my Geezam blog article entitled “Google
I/O 2015 – Google Android VR coming + more Android Wear” will now fall
under the Alphabet Inc. Group of Companies.
With Google now being managed by Sundar Pichai as CEO of
Google as explained in “Meet
Alphabet, Google’s New Corporate Boss As Sundar Pichai Takes Over The Search
Company”, published Monday August 10 2015 by Drew Olanoff and Frederic
Lardinois , Techcrunch, the rest of the world
now has to get use to calling them by the new name Alphabet.
So far, Google, er, I mean Alphabet Chairman Eric Schmidt
thinks the name is cool, and so do I:
I think
the Alphabet name is Awesome. http://t.co/2bqtPEjoQH
—
Eric Schmidt (@ericschmidt) August
10, 2015
This includes the following companies in the actual phonetic
Alphabet:
1.
Alphabet
2.
Boston Dynamics
3.
Calico
4.
Capital
5.
Fiber
6.
Google
7.
Hooli
8.
Life Sciences
9.
Nest
10. Ventures
(investment)
11. X
lab
So what are the other companies that Google plans to form in
the future? We'll probably have to wait until Google I/O 2016 to find out!
The Logic of
Alphabet - Why an Alphabet Structure means better on Project Success
I suspect that as time goes along, Google will fill out the
other parts of the alphabet with other companies, thus bringing order to the
chaos of acquisitions and new ventures that Google has announced over the
years. In so doing, it'll give these separate companies more autonomy and also
allow them to focus more on making themselves profitable.
The reason why Google is doing this is so that Google can
focus on monetizing Google Search, YouTube and Google Android while Alphabet
will continue research, filling out parts of
their alphabet of companies as explained in “Here’s Why Google Is
Making the Titanic Shift to ‘Alphabet’”, published Monday August 10 2015 by
Alex Fitzpatrick, TIME.
Hopefully, we'll hear more news about Alphabet.
But for now, on paper, I personally like the move, as
restructuring and rebranding with an identity that so closely reflects the
company’s actual structure instead of its previous confusing structure makes
sense to me.
It also protects them from future lawsuits, as with the
company now in so many parts, it become a little harder for lawyers to take aim
at an easy target that Google was. Now that they’re smaller pieces, people will
have to think twice before taking legal action over a product that clearly said
it was a “beta”, especially as Google is now expanding into so many areas.
As for the name, that will take some time for people to get
used to, as it's really more smexy i.e. functional and fashionable.
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