“This
is a very positive signal for us because it is usually in the second half of
the year that we see a huge chunk of sales in our industry. No other media
sector in Germany is growing as strongly as the computer and Video games
industry”
Head of BIU, Maximilian
Shenk, commenting on a recently concluded study that suggests that the Video
Game Industry is on the rise
GamesCon,
the largest Video Game Conference in Germany and possibly the World, starts on
Wednesday August 5th 2015 at Koelnmesse, Cologne's International
Exhibition Center, located in Cologne, Germany as reported in the article “Gamescom:
Gaming industry surging ahead”, published August 3 2015, by Rolf Wenkel, DW.
This
is happening at the same time as the GDC (Game Developers Conference Europe)
Europe, which is also being held in Cologne, Germany. Both events will see some
eight hundred (800) developers from forty five (45) countries in attendance to
showcase the latest and the greatest in the World of Video Gaming.
Game
Developers attending GamesCon has increased by some 53% since 2009, with a
corresponding 82% increase in visitors eager to check out the Exhibitions,
space for which has increased by 61%. All-Day Tickets have already been sold out,
and the number of attendees is expected to top the 2014 figure of some 335,000
people.
This
guarantees that the Koelnmesse International Exhibition Center will be full to
brimming, to quote Head of Koelnmesse Gerald Böse: “Gamescom has been a true success story since
it began to be held in Cologne. And it is reflected in all key figures such as
the number of developers attending and visitors”.
So
what will be on display for the viewing Public that's expected to draw such a
crowd?
GamesCom 2015 in Germany -
Why VR and AR will save the Video Game Industry
For
one, Virtual Reality Gaming as described in my blog article entitled “@Oculus
Mobile VR Jam 2015 - How @samsung Gear VR is Gearing up for Competition in the
VR and AR Space”. This despite the fact that we may not quite be ready for
it, both mentally and physically.
Virtual
Reality Gaming huge departure from Virtual Reality from the 80’s, was clearly
the buzz at the recently concluded of E3 (Electronics Entertainment Expo) in
June 2015 as reported in “The
biggest Video game conference of the year is becoming the virtual reality show”,
published June 13, 2015, by Ian Sherr, CNET
News.
Modern
VR differs from the 80's in that the developement of accelerometers,
magnetometers and GPS means that the full range of your head and body motion
can be accurately tracked. This allows you to move yourself around in the game
instead of just being a passive observer.
The
developement of Gaming Controller that allow the gamer to directly interact
with their Gaming environment is the next evolution that VR headsets need in
order to bring these alternate realities to life.
So
too is the need for improved haptic feedback mechanism as well as EEG based
controllers that can directly connect your mind into the game like the Muse
Mind Controller as described in my blog article
entitled “IndieGogo
funded Interaxion debut US$199 Muse Mind Controller at Le Web in France -
Future Silver Lining Playbook for Gaming that'll Exercise the Windmills of Your
Mind”.
There
Video Game Industry is set to experience some rapid expansion come 2016 with
the introduction of Virtual Reality headsets for which Google is cooking up a
version of Android as predicted in my blog article
entitled “@google
to develope Google @Android for VR - Why a VR and AR War is looming on the
Horizon in 2016”.
So
how developed in Gaming in Germany? Surprisingly, they have the same problems
as Jamaica when it comes to the Video Game Industry.
German Gaming Industry set
to rise - Why Jamaica needs a Design and Developer Video Game Conference
While
the Americans seem to be experiencing a dry spell from which their Console Gaming
Industry is slowly recovering as noted in the article “Retail
Video game industry bounces back to life in June”, published July 16, 2015
by Nick Statt, CNET News, the Gaming Industry
in the rest of the World seems set to experience a boom, especially in Germany.
According
to the BIU (Federal Association of Interactive Entertainment Software) in
Germany:
1.
13,000 fulltime Game Developers
2.
32,000 jobs created by Game Developers
3.
US$2.92 billion (2.67 billion euros) in Game Sales
The
BIU commissioned market research firm GfK to study the German Gaming Market.
They discovered that in the six (6) months of 2015 from January to June 2015:
1.
US$2.92 billion (€2.67 billion) for the Video Game Industry
in Germany overall
2.
US$333.3 million (€306 million) came from PlayStation 4, Wii
U and Xbox
3.
75% of Video Game sales is via Physical Storage media i.e.
DVDs and Blu-ray Discs.
4.
25% of Video Games sales is from the Downloading of PC Games
All
these figures represent an increase on the same period in 2015, with US$286.5 million
(€263 million) in sales coming from Video Games sales to PlayStation 4, Wii U
and Xbox Console owners.
23%
of the sales come from the Downloading of PC Games during the same period in
2014. Games from the Apple iTunes Store and the Google Play Store accounted for
some 75% of German Downloading Sales, with the remaining 25% of Video Game
downloads for PC and Macs.
Overall,
the GfK is projecting a 3% rise in the sales of Video Games in Germany towards
the end of 2016.
The
same is very true for the rest of the world, especially as we're gearing up for
VR and AR (Augmented Reality) headsets from companies such as Microsoft, HTC
and even Samsung as predicted in my blog article
entitled “Rivalry
between @Facebook and @HTC – @Google, @Microsoft, @Sony and @Samsung in VR as Video
Game Console Savior and smartphones Extinction”.
So
if you're a Video Game Developer in Germany, you'd do best to focus on
developing Games for either Gaming Consoles or uploading to the Apple iTunes or
Google Play App Store.
Surprisingly,
Germany faces the same problems as Jamaica does as noted in my blog article
entitled “Prof.
Joseph Saulter's Digital Game Design and Development Conference - US$112 Billion
Video Gaming Industry may be Jamaicans Next BPO”, as they also have an acute lack of skilled
Programmers and Developers, a problem shared with their counterparts in the
Engineering field.
So
as GamesCom comes around, perhaps it’s time that Jamaica started our own
Developer Conference to encourage Jamaican Developers and Designers from all
walks of life to pursue a career in Video Game Developement.
Truly,
the best way to celebrate Emancipation come Thursday August 6th
2015!
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