My Thoughts on Technology and Jamaica: Apple iCloud and WWDC - Iron Eagle to be Top Gun in the Dangerzone

Friday, June 3, 2011

Apple iCloud and WWDC - Iron Eagle to be Top Gun in the Dangerzone

With chiseled touch
The stone unhewn and cold
Becomes a living mould
The more the marble wastes
The more the statue grows

Michaelangelo, Sonnet

Aside from the introduction of Microsoft’s Windows 8 OS on Wednesday June 1st 2011AD, another supernova exploded to life a day prior on Tuesday May 31st 2011AD. But this one was very much expected, the above poem best describing how Apple does its thing.

But as it is Apple, the final masterpiece being finely chiseled and now unfolding from the cold marble still manages to Take My Breath Away, Top Gun (1986) Style!!

Apple has now officially announced its Cloud-Based Music Streaming service dubbed Apple iCloud will be unveiled at WWDC (World Wide Developers Conferences) on Monday June 6th 2011AD as stated in the article “Apple's iCloud launch portends Music”, published MAY 31, 2011 6:05 AM PDT by Greg Sandoval, Media Maverick – CNET News.

The silver cloud shape logo is no longer a nebulous concept either as can be glimpsed in the DigitalTrends article entitled “Apple’s iCloud logo revealed. Hint: it’s shaped like one of those things in the sky”, published Thursday June 6 2011, DigitalTrends.

Support for the official announcement of Apple iCloud come packing from PC Magazine article entitled “It's Official: Steve Jobs Will Reveal Apple iCloud, iOS 5 on June 6”, published May 31, 2011 09:55am EST By Peter Pachal, PC Magazine!

Ditto too in the DigitalTrends article entitled “Apple confirms iCloud, iOS 5, OS X Lion unveils at WWDC”, published Tuesday May 31 2011 by Andrew Couts, DigitalTrends.

In case you have been living under a rock, WWDC is Apple’s big pow-wow slated for Monday June 6th 2011AD to Friday June 10th 2011AD as chronicled in my blog article entitled “Apple and the WWDC in June 2011 - Space Above and Beyond Android”.

EMI Music, Warner Music and Sony Music have all now put pen to paper and signed deals with the Big Record Labels. The race is set….

A sweet coupe from the Cupertino kids that may soon become a quartet with mumblings of a Fourth, 2 Fast 2 Furious (2003) Style in the form of Universal Music as stated in the article “Apple signs Universal Music to iCloud”, published JUNE 2, 2011 12:02 PM PDT by Greg Sandoval, Media Maverick – CNET News.

Coming to the table in their souped up Skyline GT. Do we have a race!

And it is a BIG Deal of a Race, showing Apple’s experience in deal-making, a skill Google apparently lacks as stated in the article “Apple Does What Google Couldn't, Cuts Deal With Four Major Labels”, published June 02, 2011 By John Hudson, The Atlantic Wire.

Or simply Apple just being able to shell out more money as stated in the article “Report: Apple to pay Music labels big advances”, published JUNE 3, 2011 8:00 AM PDT by Greg Sandoval, Media Maverick – CNET News.

“Kitty” money rumoured to be about US$100 million upfront for those deals to be exact as stated in the article “Apple fronting $100+ million to launch iCloud”, published June 3 2011 by Jeffrey Van Camp, DigitalTrends.

Hollywood, aware of what Apple has done to the Music Industry via iTunes, has decided to sit this one out, as Apple is still courting them as stated in the article “Apple still trying to land films, TV shows for iCloud”, published MAY 31, 2011 11:16 AM PDT by Greg Sandoval, Media Maverick – CNET News.

Apple iTV is not a good sign as far as the Movie Studios are concerned, as they believe their films are worth more than US$0.99 cents on rental!

I personally find this amusing, being as the Apple iTV was yet another suggestion of yours truly in April 2009AD prophesied to a bunch of brain –dead Shurpower Generator Engineers as recorded in my blog article entitled “Apple and the iTV - Back to the future”.

This as I had actually argued that it was only worth US$0.99 back in 2009AD, oweing to the fact that once I have watched a Movie or other Video based content, why would I want to PAY have repeat viewings?

Ever hear of Bittorrent? Like du-uh!!

Despite its cost, the price of content diminishes to US$0.99 after the first two (2) viewings. Apple iTV may still be the bone of contention that is making the Movie Studios keep a wary distance from Apple mean loving contractual embrace!!

Hollywood, deal with it: your content loses its savour much as cooked food ONLY tastes good when served pippin’ hot!! Word!

WWDC, as far as I am concerned, will be more about what Apple can pull out of its “magical” hat to defend itself against the fragmented horde that is Google Android as opined in my blog article entitled “Apple and the WWDC in June 2011 - Space Above and Beyond Android

Apple iCloud, despite being hotly anticipated, is just a scan-and-match clone of

This as I had predicted in my blog article entitled “Amazon Cloud Drive and the Music Industry - Apples, Lions, Tigers and Bears” when Amazon beat Apple to the punch in the soon-to-be-crowded Cloud-Based Music and Video Streaming market with their Amazon Cloud Drive with its associated Amazon Cloud Player.

Not to be outdone,
Google Music burst forth as stated in the article “Google Music vs the Streaming Horde -   Hey Mr DJ, Rihanna gets Hot Wuk”, being no better than Amazon’s attempt, which also was based around a streaming enabled version of DropBox.

Creative and clever use of DMCA (Digital Millennium Copyright Act) as it relates to legality of backing up ones own files, they [Amazon and Google] also harbour similar ambitions of negotiating with the Big Music Labels. In time…..

Hence more ratings to Apple for getting it right on the first outing, thanks to their iTunes track record, the saviour (or villain?) of the Music Industry!

Thus, announcements with regards to refreshes to iOS 5.0 and Mac OS 10.1 aka “Lion” are of more pressing interest as stated in the article “Apple Will Unveil iCloud, iOS 5, New Mac OS X at WWDC”, published May 31, 2011 10:15AM By Barry Levine, Newsfactor, as Apple already owned the Music space with iTunes.

Hopefully Cloud streaming can demonstrate that Apple can get Cloud-Based Music and Movie Streaming right, being as MobileMe is not exactly Apple’s most fruit-bearing tree in their orchard!!

Apple iCloud could be Apple’s Iron Eagle (1986) sent out to become Top Gun (1986) in the Cloud-Based Music and Movie Streaming business on a Highway to the Dangerzone!!

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