“While
we are not able to share our R&D spend, we can say that it is a significant
part of our annual investment to grow the business”
Pepsi marketing manager
for Jamaica, Mitchell Watson, commenting on the new Pepsi Ginger
Pepsi Ginger is now a
thing in Jamaica!!!
Pepsi-Cola
Jamaica Bottling Company Limited has introduced new this summer on Saturday
July 2nd 2017 as reported in the article “Pepsi
Cola Jamaica launches new flavour – Pepsi Ginger”, published Saturday, July
22, 2017, The Jamaica Observer.
Here
is the product launched by Brand Ambassador Shenseea in this spiffy Golden ad.
Jamaica, @pepsijamaica and @shenseea want you to #TastePureGold. It's time to #GetGingered with #PepsiGinger pic.twitter.com/iRH3tuueNS— Pepsi Jamaica (@pepsijamaica) July 22, 2017
Along
with the new Ginger-laced product, they also made some other drinks to tap into
the Health-conscious market:
1. 100%
orange juice under the Tropicana brand
2. Pineapple
ginger and passion fruit, under the Fresh Fruit label.
3. Pepsi
Ginger under the Pepsi-Cola Jamaica label
Pepsi-Cola
Jamaica, which exports to the Caribbean and Belize, made this flavour
especially for us alone as noted in “Pepsi
Jamaica Adds Spice To Portfolio”, published Sunday July 23, 2017 by Avia
Collinder, The Jamaica Gleaner.
Only the United Kingdom get to sip some of what we got since March 2017 and their is called Pepsi Max Ginger. Pepsi marketing manager for Jamaica, Mitchell Watson, is hoping Pepsi Ginger will be the Flavour of the Summer, quote: “We've timed Pepsi Ginger to coincide with summer when people are looking for fresh new experiences. We are not able to share sales data, but we are optimistic that Pepsi Ginger will result in an increase in sales”.
With
Shenseea on board working the same magic as she did as FLOW Jamaica’s FLOW Lyf Brand
Ambassador as noted in my Geezam blog article “FLOW Lyf Increased Free
Data for Prepaid & Postpaid heralds Unlimited LTE”, I’m sure success is
assured.
What
caught my eye was that Pepsi Gigner was made with real Jamaica Ginger. Jamaica
has the potential to conquer the Ginger Marker as noted in my blog article
entitled “Ministry
of Agriculture say Ginger can achieve 5% of Global demand by 2019”.
In
fact, our local ginger may give Pepsi-Cola Jamaica and edge over international
competitor Coca-Cola who also produces a ginger cola.
Expect
more products, as Pepsi-Cola Jamaica, with revenues of US$63 billion annually
and some 22 brands, including Frito-Lay, Quaker, Gatorade, Pepsi, and Tropicana
in more than 200 countries and territories, plans to roll out more products
made with Jamaican ingredients.
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