“RIM,
renamed Blackberry, put on glitz, glamour and yes a little bling with CEO Heins
doing a good job introducing BB10. The bling of course is Alicia Keys, named
Blackberry Creative Director, who plans to be in the office at least for a
while. Heins was met with ~1,000 reporters, bloggers, investors, analysts and
Blackberry staff. It was a ‘slick’ show which is table steaks [sic] in the
maturing and more competitive smart phone market”
Excerpt from CIBC
analyst Todd Coupland on Blackberry 10 OS and Z10 and Q10 Launch as reported in
BGR
Look
like Ontario, Canada RIM (Research in Motion) is serious this time, as it seems
Canadian Black Sheep have got their back, with the Blackberry 10 OS launched as
chronicled in Kelroy’s Geezam
blog
article entitled “BlackBerry
10 Officially launches – Z10 and Q10 flagship devices”
! Read the Blackberry
Z10
and the Blackberry
Q10
Specs for yourself! This article’s not about specs, but rather Blackberry’s
chances of making a solid comeback as the Mobile Computing world expands.
On
Wednesday January 30th 2013, not only did they launch the Blackberry
10 OS along with two (2) new handsets, the Z10 smartphone and an amped up Q10
with a revamped QWERTY Keyboard, they also changed their name to Blackberry as
noted in “Research
in Motion launches BlackBerry 10, changes corporate name”,
published January 30, 2013, 10:39 AM By Chenda Ngak, CBS News.
No
longer RIM, their simplified smartphone names that are easier to remember suggest
the company rebranding to attack 2 separate markets: Consumers and
Corporate Enterprise types as predicted
in my
blog article entitled “Blackberry
10 OS and smartphones for Global Launch on January 30 2013AD - RIM's The Man
with the Iron Fist needs a Solid Tablet Partner”
.
They
also named R& B Singer Alicia Keys their new Global Creative Director in a
move that’s’ a clone of Intel appointing Black Eye Peas Will.I.Am as their
Creative Director as noted in “BlackBerry
goes glam, enlists Alicia Keys”, published January
30, 2013 8:45 AM PST by Shara Tibken, CNET
News
and “Alicia
Keys Is BlackBerry’s New Creative Director”, published
January 30, 2013 By Sam Grobart, BusinessWeek.
The
Girl on Fire was
previously a user of Blackberry as noted in “Alicia
Keys: BlackBerry’s Official Creative Director...Really”,
published Jan 30, 2013 4:51pm By Joanna Stern, ABC News.
That’s before smartphones became her Social Networking Weapon of choice, quote:
“I was in a long-term relationship with BlackBerry and then I started
to notice some new, hotter, attractive, sexier phones at the gym. I kinda broke
up with you for something with a little more bling. I always missed the way you
organized my life and the way you were there for me at my job. So I started to
have two phones, I was playing the field. But then you called and you said you
were working it out. And now, we are exclusively dating again.”
Not
surprising as Alicia Keys’s been a prolific Social Network user, especially of
Instagram on her Apple iPhone as noted in “BlackBerry’s
new creative director Alicia Keys was an iPhone addict just days ago”,
published Jan 31, 2013 11:49 AM ET by Kim Bhasin, Business Insider.
A connection sure to resonate with many who’re fans of Apple and Facebook owned
Instagram, which has plans for a Blackberry 10 OS app as reported in “Instagram
BlackBerry 10 app ‘definitely coming’”, published 04
February 2013 By Luke Johnson, Trusted
News.
A trend that been around for quite awhile in the Telecom World as a means of keeping the brand fresh and appealing to the ever changing taste of the Millennials (ages 18 to 28) as the trends towards Mobile Computing Matures as noted in my Geezam blog article entitled “How the Apple iPad killed Ultrabooks, Printing and the Mouse as the World Rediscovers Tablets”.
The
Global Blackberry 10 OS Launch made the local news too as mentioned in “Review:
BlackBerry Z10 is good stab at rebirth”, published February
1, 2013, The Jamaica
Gleaner. The Jamaica Gleaner.
For now, availability is in UK (United Kingdom and Canada in February as stated
in “Blackberry
10 handset to launch first in the UK”, published 30 January
2013 Last updated at 16:01 GMT, BBC
News.
Google Android smartphone lovin’ Americans will have to wait until March 2013
to get a taste of Blackberry 10 in March, being as they’re Doubting Thomases as
it relates to RIM product being a hit.
Just
as well, as UK and Canada are showing them loads of love, with strong sellouts
for their various Carriers in BOTH the UK and Canada being reported by Jeffries
analyst Peter Misek in “BlackBerry
Z10 off to 'solid start' in U.K., Canada - analyst”,
published February 4, 2013 8:45 AM PST by Don Reisinger, CNET News
and “Early
reports suggest BlackBerry 10 is being embraced in the UK”,
published February 4, 2013 By Andy Boxall, DigitalTrends.
Exactly
as I’d predicted in my Geezam
blog
article entitled “RIM
sends out official invitations to its Blackberry 10 OS, Z10 Launch and PlayBook
Tablet Launch”; Blackberry owners were holding out
for something better from RIM and they finally delivered, even changing their
name to indicate their faith in their product.
Evidence
to back up Jeffries analyst Peter Misek claim?
In
Canada alone, 50% of new pre-subscriptions for the Blackberry Z10 are from Apple
iPhone and Google Android owners as noted by CIBC analyst Todd Coupland in “The
best news BlackBerry could possibly get: 50% of BB10 pre-registration in Canada
may have come from iPhone, Android users”, published February
4, 2013 at 10:25 AM by Zach Epstein, BGR.
I
was already anticipating greater things from RIM, as I knew they had something
up their sleeve, such as possibly a new Playbook Tablet, being as it already
runs on QNX OS, the basis for Blackberry 10 OS as noted in my Geezam blog
article entitled “RIM
sends out official invitations to its Blackberry 10 OS, Z10 Launch and PlayBook
Tablet Launch”. That didn’t materialize, but that
doesn’t mean Blackberry doesn’t have plans to make a Tablet in the future.
In
short, as we Jamaicans, lover of the Blackberry to bits would say, RIM….er….I
mean Blackberry a “Go haaard an’ All Out” by rebranding themselves with the
name of their flagship phones, in essence tying their fate with the name of
their product.
Jamaicans
love that kind of “little but Tallawah” commitment and are most likely to snap
them up like wildfire here in Jamaica when they go on sale at Telecom Provider
LIME as noted in BlackBerry
woos Caribbean with BB10, published Saturday, February 02,
2013 by PETE
SANKEY Senior associate editor, The Jamaica Observer.
That and the fact that Blackberry 10 OS alone with the improved Browser and multimedia Capabilities, 70,000+ Apps comes with VoIP over Wi-Fi embedded in BBM (Black Berry Messenger) built in, the MAIN Reason why many did not abandon Blackberry in droves as prognosticated in my blog article entitled “RIM introduce VoIP Calling over Wi-Fi for BB Messenger - Telecom Providers Trouble with the Curve of Wi-Fi Calling”. VoIP over Data Services coming on your Data Plan via you’re Telecom Provider soon!
With
Jamaicans already growing lovers of smartphone, these new Beautiful Creatures
(2013) in the form of the Blackberry Z10
and the Blackberry
Q10
being shepherded by Alicia Keys are gonna be a big boost to the transition to
smartphones in Jamaica as it ties in Blackberry love, taking away that dubious
distinction from Apple as noted in my Geezam
blog
article entitled “Apple
iPhone boosts Jamaican smartphone usage as BB goes Chapter 11 Bankruptcy”.
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