Telecom
Providers and Streaming seem to have a match made in heaven. Smartphones are
the perfect platform for the US$1 billion Music Streaming business.
Our
Caribbean Telecom Providers realize this, which is what Digicel and LIME had
partnered with Streaming Music companies Rdio and Deezer respectively as
reported in the article “Digicel,
LIME Add Music To Product Line Up”, Published Friday January 23, 2015, The Jamaica Gleaner.
Streaming
is now making over US$1 billion worldwide with Spotify leading the charge for
CD extinction as pointed out in my blog article
entitled “@RIAA
says Streaming beating CD Sales - Why HD Audio Physical Digital Music comeback
progresses as Piracy is the Problem”.
Based
on analysis of the RIAA (Recording Industry Association of America), this is
only set to increase as Telecom Provider get ready to transition to 5G Networks
in the Developed World and 4G LTE Networks in the Developing World
So
now that both Telecom Providers have a Streaming Service, how does this differ
from downloading?
Digicel and LIME sign Streaming
Deals - How Streaming and 4G LTE in the Caribbean
are intertwined
Telecom
Provider Digicel had signed their deal with San Francisco, California-based
Rdio in January 2015 as reported in the article “Digicel
to offer music Streaming service on smartphones”, published Thursday,
January 22, 2015, The Jamaica
Observer.
Telecom
Provider LIME had announced their deal with Deezer back in December 2014 but it
became official News in February 2015 as reported in the article “Deezer,
LIME offer Caribbean customers over 35 million songs”, published Tuesday
February 17, 2015, The Jamaica
Gleaner.
Available
as a free app on the Google Play Store, Apple iTunes Store, Windows Phone Store
and at Rdio's website, the service 30 minutes free ad-supported Streaming daily
as reported in the article “Digicel
deal tunes Rdio in to emerging markets”, published January 21, 2015 by
Shannon Bond, Financial Times.
If
you get tired of hearing advertisements in your stream, you can always upgrade
to a US$7 per month ad-free Streaming service. This bold move by Rdio gives
them access to the twenty four (24) territories that Digicel as reported in the
article “Rdio Teams
Up With Caribbean Operator Digicel To Expand Into 24 New Countries”,
published January 22, 2015 by Jon Russell, Techcrunch.
Deezer,
available on Telecom Provider LIME smartphones, serves up some 35 million music
tracks and albums and thirty (30) Radio Stations as part of their paid Deezer
Premium + service for you listening pleasure. Again, like Rdio, Deezer's
partnership with Telecom Provider LIME gives them access to the fifteen (15) Caribbean markets that LIME operates in.
Head
of Telecom Business development at Deezer, Cedric Diedrich, seems quite pleased
with the deal, as it'll give them access to LIME's huge customer base, quote: “We are excited to be able to extend Deezer's
reach through LIME and look forward to bringing our service to their customers.
Our 35 million tracks, personalised and human recommendations and smart
algorithms will ensure that LIME customers get to listen to the music they love
over the region's leading mobiledata and fibre networks”.
The
customer base is expected to widen once the deal to acquire FLOW takes hold in
the various Caribbean Territories and the parent takes on the name of the
company it purchased as reported in my Geezam
blog article entitled “LIME
Jamaica Goes with the FLOW thanks to Caribbean-wide Survey”.
Deezer’s
music both computer-selected and human-curated, making their music mix possibly
sound very eclectic.
But
at least it's got Caribbean Music in the mix according to LIME CEO Martin Roos,
quote: “Music content is the second most popular feature for mobile users in
the Caribbean and Latin America . The Caribbean culture is deeply rooted in music. In fact,
from the Caribbean has emerged some of the
world's most loved musical genres, such as reggae, calypso and soca, as well as
worldfamous recording artistes the likes of Bob Marley and others. This
underscores the fact that music is incredibly important to our Caribbean customers”.
So
with such great offers for customers, how do artiste welcome the news that
Telecom Providers basically support Streaming which pays them little or
nothing?
HD Audio Streaming – 4G LTE and
5G Networks means Streaming Revenue Bad Blood
No
doubt they see the encroachment of these services as a problem that'll
translate to lowered revenues, one of the reason why artiste Taylor Swift had
left Spotify back in November 2014 as reported in my blog article
entitled “@TaylorSwift13
leaves Spotify – How Spotify’s continues to give 37.5 million users Globally
Free Music who need to pay for Music Streaming”.
Albeit
not a Caribbean National, her plight reflects that of many musicians whose
music has lost currency and their only source of revenue is from touring and
doing gigs. Still, there is hope at the end of the Streaming Rainbow in the
form of the Trend towards HD Audio.
HD
Audio music is premium high quality 24-bit twenty four (24) channels recorded
music sampled at a sampling rate of 192 kHz may be on the horizon. Jay Z's
artiste co-owned Tidal HiFi marks a push towards the trend of people paying for
higher quality music as explained in my blog article
entitled “Jay
Z's US$19.99 Tidal HiFi launched with Artiste Backing - How HD Audio Quality
Music selected by Artiste will turn the Tide”.
Faster
Internet speeds in Developing and Developed World countries means that once
people are hooked to Streaming services, they'll be willing to pay for music
that is personally curated by some of these famous artiste.
Apple
realizes this, which is why they too have re-launched Beats Audio as Apple
Music at WWDC (World Wide Developer Conference) 2015, their human-curated Streaming
Music service that's going live on Tuesday June 30th 2015 as
reported in my Geezam blog article
entitled “Apple
WWDC 2015 debuts OS X 10.11, Watch OS 2.0 and Apple Music”.
Taylor
Swift herself took issue with Apple's plan to give customer three (3) months of
free Streaming by posting an Open Letter to Apple on her Tumblr blog entitled “To
Apple, Love Taylor” as reported in the article “Taylor
Swift calls Apple Music free trial 'shocking, disappointing' in open letter”,
published June 21, 2015 By Dieter Bohn, The
Verge.
Apple's Eddy Cue backtracked less than seventeen (17) hours as losing both Taylor Swift's 1989 album for Streaming and Adele and her independent label was not a loss that they could handle easily as reported in the article “Taylor Swift vs Apple: nobody wins”, published June 22, 2015 by Nilay Patel, The Verge.
Still,
despite these problems, with fewer people paying for legal copies of music, HD
Audio Streaming that's hand-curated personally by artiste might be the way
forward.
Now
that Jamaica has a IXP (Internet Exchange Point), setting up Cloud Servers to
sell or stream music is now possible, or at least will be once the Telecom
Providers start Peering as explained in my blog article
entitled “Jamaican
Telecom Providers ISP on IXP Not Peering –What is Peering, Why is Peering
Important and Why Jamaican Telecom Providers are not Peering”.
For
artiste based in the Caribbean , it might be
the way forward as well.
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