Verizon is sitting on the cusp of Greatness as they’ve
decided to turn it up a Notch, Dragon Ball Z Style!!!! Folks, play the Lady Gaga song Applause
real loud, as Verizon deserves a round of Applause!
Verizon Chief Financial Officer Fran Shammo has announced
that the company Plans to launch a Mobile and online Video service in the
Summer of 2015 as reported in the article “Verizon
mulls mobile video that doesn't eat into your data cap”, published July 21,
2015 by Roger Cheng, CNET News.
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Their Plan involves a Separate Video Streaming Service that
doesn’t dip into your Data Plan, but is instead subsidized by advertising.
Many were expecting that after Verizon had purchased AOL
(America Online) for US$4.4 billion dollars as reported in the article “Verizon
completes its $4.4 billion purchase of AOL”, published June 23, 2015 by Ben
Fox Rubin, CNET News and “Verizon buys
AOL for $4.4 billion”, published 12 May 2015 By Ben Rooney, CNN Money.
It would also help them stave off competition from T-Mobile
and Sprint as well as re-invigorate the growth of their Verizon FIOS business.
Verizon is doing this by creating a Streaming Platform that doesn’t require you
to pay or even have a Cable TV subscription.
A good example of this is NBC Streaming services launched in
conjunction with Cable Provider Comcast in December 2014 as reported “NBC
Universal NBC Live Streaming Service - How TV Everywhere is American Streaming
TV's Future as Comcast steps into 21st Century”.
Verizon to launch
Free Streaming Video Platform - How Ad-subsidized Video Streaming avoids your
Data Plan Buckets
Nothing new here as Online Video service subsidized by
advertising already exist, such as CBSN that was launched by CBS in November
2014 as explained in my blog article
entitled “CBSN
Streaming News Portal Internationals - First Digital Streaming News Channel
sponsored by Advertisers on your Browser”.
But they would be the first Telecom Provider to offer a
Video Streaming Service, which he refers to as OTT (Over-The-Top) that would
not subtract from your Data Plan allotments or buckets as they are called, to
quote Verizon CFO Fran Shammo: “There is no one else out there who will deliver
an OTT solution like the one we will launch”.
They also have Plans for a traditional online TV Streaming
service that would use up your Data Plans as well as a premium pay service,
again mimicking the US$5.99 CNBS All Access service launched October 2014 as
reported in my blog
article entitled “US$5.99
CBS All Access Live in US of A - How HBO Streaming by 2015 will beat Netflix as
Jamaican Local TV and Radio Stations unprepared for Digicel and LIME TV”.
That's really for those streamers who don't like
Advertising. Still, the advertising subsidized streaming of Video content is a
huge deal, as this could potentially shake up the Cable TV World in a very big
way!
Verizon turns it
up a Notch - Why 5G will make Video Calling and Streaming Mainstream
The real innovation here is the fact that you'll be able to
stream Video for Free and not dip into your Data Plan allotments aka Buckets
come August 2015. The Cable TV World should fear this.
They should have expected that with the coming of 4G LTE and
faster Wireless Broadband, somebody would have cooked up this crazy idea!!
With a potential worldwide audience, advertisers would be
quick to jump onto this service to advertise, as such a potentially massive
streaming audience mean more potential customers.
Customer will be able to stream Sports and a few shows from
select Content Providers including their AOL acquisition. Verizon stand to make
billion from advertising alone, both ads within the videos stream as well as on
the website that hosts the Videos.
Whether they’ll have live programming such as News or it'll
be just YouTube videos or videos host on Servers that they own is not totally
clear. Neither is it known if Verizon harbours any Plans of getting into the
eyewitness video News Business.
Especially as YouTube now has a YouTube Newswire to vet such
content as explained in my Geezam blog
article entitled “YouTube
launches YouTube Newswire to verify Eyewitness Videos”.
Still, it sets the stage for Video Calling and Streaming to
go mainstream by 2020, when Telecom Providers are expected to launch 5G
Wireless Broadband. It may also mark the
final death of Television, in much the same way Streaming is slowly killing
downloading as per my blog article
entitled “@RIAA
says Streaming beating CD Sales - Why HD Audio Physical Digital Music comeback
progresses as Piracy is the Problem”.
So says the ITU (International Telecommunication Union) 5G
Mission Plan for IMT-2020 for the next five (5) years as reported in my blog article
entitled “ITU
publishes 5G IMT-2020 Roadmap - Why US Telecom Providers, @Digicel_Jamaica and
@LIMEJamaica like to travel off the beaten Path”.
The fate of the Huffington Post and blogs such as TechCrunch
and Engadget still hanging the balance! But this new free advertising
subsidized streaming service that doesn’t subtract for your Data Plan will turn
Verizon’s 5G Game up several Notches.
Here’s the link:
Verizon Twitter
Feed: @VerizonWireless
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