“Innovations such as next-gen game
consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but
overall, consumers are reluctant to replace these big-ticket items solely for
smart upgrades. As a result, Streaming video media devices will have a thriving
market because they can offer innovations such as Streaming video at low
prices. Devices such as Roku's Streaming players and Google's Chromecast will
benefit from these market conditions”
Statement
from Parks Associates Research Director Barbara Kraus on their Stats on Streaming
TV Services
After Google unleashed the US$35
ChromeCast as described in my blog article
entitled “Google
launches a 4G LTE Google Nexus 7 and Google Chromecast Streaming Device -
Uninspired Tablet upgrades but US$35 Google Chromecast is the Streaming World's
Blue Jasmine”, interest in Streaming options have fairly ratcheted up.
So much so that I did a blog
article on various ways that one can stream for free and how to circumvent the
restrictions on Hulu and Netflix Streaming as described in my blog article
entitled “How
to find Free TV online and how to Stream from Hulu or Netflix in Jamaica -
Jamaican Pirate of the Caribbean on Stranger Tides Streaming Restricted US
Content”
The Google Chromecast has
limitations in terms of Content mainly being YouTube, Netflix and Hulu, which
might change come December 2013. Its
price is its main talking point, and hence the buzz of interest around any
article written about it as is evidenced by Kemory Grubb’s Geezam blog article “Google
Chromecast – Web Videos on your TV for USD $35”.
So until it goes on sale in
Christmas, who’s the best Streaming device of them all in the US of A?
According to Research Firm Parks
Research, it’s the Roku Streaming Device as stated in the article entitled “Roku
hotter than Apple TV, report says”, Published August 14, 2013 9:21 AM PDT
by Lance Whitney. CNET News. The following Stats published on
Wednesday August 14th 2013 were based on a survey taken of 10,000 US
households:
1. 37%
favour the Roku Streaming box
2. 24%
Favour the Apple iTV Streaming box
3. 300
million households by 2017
4. 100%
increase in Revenue from Streaming devices
This is of course being driven by
cheaper Broadband prices as well as the falling cost of HDTV Sets. Here in
Jamaica, Telecom Provider LIME has kickstarted that revolution with Mobile
Broadband Prices now at the lowest they’ve been: JA$300 for a 30-Day Data Plan
as announced on Friday August 9th 2013 as stated in my blog article
entitled “LIME
Jamaica introduces 30-day Data Plans for JA$300 and a free Alcatel One Touch
T'Pop - How the Butler started the Smartphone Data Revolution”.
Albeit this is mainly for Mobile
Internet and not for Wired Broadband Services it at least means that Streaming
may become a favourite pastime of Jamaicans with Tablets as at those prices,
they can afford to pay for a 30-Day Data Plan Service. And no the Telecom
Providers aren’t losing revenue, ass this is counterbalanced by an increased
Traffic on their 3G Data Network, thereby justifying any Network Expansions as
Telecom Provider LIME need to do to complete islandwide 3G Coverage.
Streaming TV Services would also
help them to make more revenue after the expansion as it would generate much
needed traffic and revenue on their Networks. Triple Play Provider FLOW
realizes this, hence their recent partnership with eMedia Interactive, the
first truly Caribbean Streaming TV Service, to be supplied with original
Caribbean content as stated in the article “eMedia
announces Flow partnership”, published Friday, August 02, 2013 BY JULIAN RICHARDSON Assistant
Business Co-orinator, The
Jamaica Observer.
But best of all, Streaming will put
pressure on Television Jamaica
and CVM TV to go DSO (Digital Switch Over) for
DTT (Digital Terrestrial Televising) by 2015 as was planned by the BCJ
(Broadcasting Commission of Jamaica) and as stated in the Geezam blog article
entitled “The
Future of Free-to-Air Broadcasters in Jamaica as Digital Switch Over Approaches
in 2015”.
Lower Cost of Mobile Broadband
means Traditional Free-to-Air Broadcasters may be in a state of Paranoia (2013) over Streaming!
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