“More
than a billion people are bringing smartphones in their pockets to the
workplace”
Director of product
manager at Google, Rajen Sheth, commenting in a Press Release on the launch of Android
at Work
Google
is now taking aim at the Corporate and Enterprise World, where the money is
more lucrative and the lure of contracts will help monetize their projects.
Their
latest initiative, launched Wednesday February 25th 2015, is called Android at Work and aims to make Google
Android robust and acceptable enough on your smartphone as the trend of BYOD
(Bring your Own Device) continues to trend as noted in the article “With
'Android for Work,' Google hopes you'll use your phone on the job”,
published February 25, 2015 11:00 AM PST, by Richard Nieva, CNET News.
By making a work –flavored version of Google Android, they’re getting Google Android ready to work with Google Glass, which has also restructured for the Corporate and Enterprise World by killing off their Google Glass Explorer version as noted in my blog article entitled “@googleglass Explorer Program ends – Google Glass going Enterprise as Cheaper Version coming against Microsoft Hololens”.
This
is gonna get interesting, as it suggests that Google Glass might be given to
Corporate and Enterprise workers along with Android at work, specifically if
they work in Technical fields such as Engineering or Medicine or even in the
Military, such as the US Army or Navy!
Android at Work – Labled
Apps means Work and Play on separate Homepages on the same smartphone
Android at Work
differs from Facebook's approach at making a Work-Centric version of their
Social Network called Facebook at Work.
Facebook at Work
is really Facebook but loaded on a Server with loads of Facebok productivity
tools and Apps accessible via on you company’s Private Cloud via their intranet using Facebook at Work Apps as explained in my
blog article
entitled “Facebook
at Work goes Corporate and Enterprise - 1.3 billion Active Monthly users is Riding
BYOD Trend via Familiarity”.
Instead,
with Android at Work, being as it's
the OS that resides in your smartphone, you are given separate user profiles for
your worklife and the other for your personal life. But instead of having to
log in and out of profiles as you'd do in a Microsoft Windows environment, you instead
toggle between the two (2) accounts in real time to access your Google Docs, Calendar,
Forms and other Productivity Apps specifically tailored for Work
This
is done by making the Apps co-exist on your Google Android screen with labels to
identify which is which. So your work Apps are labeled with orange briefcase
badges with the title indicating that they are for work e.g. “Work Mail” or “Work
Chrome”.
I
suspect that most workers would then place their work Apps on one Homepage and
their play app on another Homepage, thereby allowing their work and play Apps
to live side by side. No need to lug around that ugly company Blackberry; now
both your work and play life can live on the same smartphone.
Android at Work – How Google’s
BYOD for Google Android 5.0 Lollipop will be a hit in the Corporate and
Enterprise World
They've
even revamped the Google Play Store, making it an enterprise-ready version that
allows IT staff to make their own Apps and deploy and manage their Apps. These Apps
are being developed in collaboration with companies such as SAP, Citrix,
Samsung, Sony, Box and Adobe, so they’ll be ready-to-work straight out of the
Enterprise version of the Google Play Store….or is that the Google Work Store.
Most
notable of their collaborators is Samsung, with whom they've collaborated to
bake aspects of Samsung KNOX, the South Korean company Secure Enterprise
Security Platform as explained in my Geezam
blog article entitled “AnyConnect
for Samsung Knox is a Cisco Systems partnership for Secure VPN Communications”.
Google
is also teaming up with Blackberry, whose BES (BlackBerry Enterprise Server) is
currently the Corporate and Enterprise Security Gold standard when it comes to VPN
(Virtual Private Network) Security while working in the Cloud as noted in the
article “Google's
Android for Work Wants to Handle Your Business Data”, published FEBRUARY
25, 2015 03:40PM EST BY CHLOE ALBANESIUS, PC
Magazine.
In
fact, Google, Samsung and Blackberry are all bating on the same team it seems
with the Corporate and Enterprise contracts being their main prize as noted in
the article “BlackBerry
Launches BES12, Samsung Knox Support”, published NOVEMBER 13, 2014 01:30PM
EST BY DAMON POETER, PC Magazine.
Thanks
to these collaboration, Google Android 5.0 Lollipop is Corporate and Enterprise
Ready as explained in the article “Android
L builds on Samsung's Knox fortifications”, published July 22, 2014 7:59 AM
PD by Seth Rosenblatt, CNET News.
Google
had announced Android at Work some
eight (8) months ago, around the same time they’d announced their plans for
Google Android 5.0 Lollipop as noted in the article “Google
Releases Work Tools Designed for Android Phones”, published Feb 25, 2015,
3:09 PM ET By MICHAEL LIEDTKE, ABC News.
Google
clearly is gunning after the same Corporate and Enterprise users that Apple and
IBM are aiming for with their IBMMobileFirst for iOS as noted in my blog article
entitled “Apple
and IBM for IBM MobileFirst for iOS – How Apple with IBM Cloud Computing
indicates Apple-Microsoft-IBM-Google Deal Possible in the Future”.
So
will Google's latest initiative succeed?
It
will once they can convince people to upgrade to Google Android 5.0 Lollipop as
they're no longer providing security solutions for smartphones users running
older versions of Google Android as noted in my Geezam
blog article entitled “Android
Browser Security unfixed as Google wants you to Upgrade to Lollipop”.
Once
they can solve the fragmentation by getting customer to buy into the latest version
of Google Android, the Corporate and Enterprise world will take Google's commitment
to Security more seriously.
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