“After
trying on the Apple Watch, visiting stores, and based on our field work, we are
now more convinced that the Apple Watch will be disruptive to the fashion watch
market. At a minimum, the widespread buzz may cause something of a standstill
in the watch market”
Analysts
at KeyBanc Capital Markets addressing investors on Sunday April 19th
2015
Almost
everyone, especially in the Google Android community, are still in shock and
haven't taken their Jaws of the ground in collective shock: People actually
love the Apple Watch. It's like the scene from that Movie The Day After when the
Atomic Bomb Dropped.
In
fact so much that Apple has apparently run out of their initial stock for walk
in or pick up of Apple Watches that were pre-ordered.
Apple,
ever the consummate customer Centric company has started a series of Apple
Basics Workshops at their Apple Stores to acquaint buyers of the Apple Watch on
how to use the wearable device as reported in the article “Apple
Stores to run Watch workshops”, published April 17, 2015 by Lance Whitney, CNET News.
In
fact, they so oversubscribed that the Apple Watch won't be available until June
2015 as stated in the article “Apple
Watch walk-in sales may not start till June”, published April 16, 2015 by
Lance Whitney, CNET News.
Apple Watch outsold
Android Wear smartwatches - Pebble Smartwatch 2 years sales eclipsed and beaten
in one weekend
To
put this in perspective, the Apple Watch has not only outsold all the Google
Android Wear smartwatches from 2014, it may have also beaten the much cheaper
Pebble line of smartwatches, probably selling more than 1 million Apple Watches
as noted in the article “All
signs point to 1 million Apple Watch pre-orders, analysts say”, published
April 13, 2015 by Don Reisinger, CNET News.
For
comparison, Pebble has sold about 1 million Pebble smartwatches, a mark that
the company took two (2) years to achieve as noted in my Geezam blog article entitled “Pebble's
1 million smartwatches Army as Apple Watch set to launch in April 2015”.
I
guess the Pebble Time, their Kickstarter-record smashing smartwatch as detailed
in my Geezam blog article entitled “Pebble
Time promises a smartwatch to rain on Apple Watch’s Parade”, now has some
real competition from the Apple Watch.
In
essence, the Pebble Smartwatch two (2) years sales have been eclipsed and
beaten in one weekend by the Apple Watch pre-orders. Americans are STILL
ordering the Apple Watch and to date, Apple is YET to give out any official
numbers despite the negative reviews thus far talking about the necessity of this
product.
We
might hear more about their Apple Watch Sales number at Apple's WWDC (World
Wide Developers Conference) on Monday June 8th 2015 as stated in the
article “Apple's
splashy developer fest kicks off June 8”, published April 14, 2015 by Lance
Whitney, CNET News.
Already
Apple has put out four (4) more videos explaining in detail most of the other
features of the Apple Watch
So
how many Apple Watches were pre-ordered exactly? The analysts weigh in on the
subject.
Apple Watch pre-orders
sold out until June 2015 - How 1 million served equals the Pebble Watch in How
to sell a Wearable
It's
now a week after the Apple Watch went on Pre-order and persons came in on
Appointment on Friday April 10th 2015 for a fitting as I'd explained in my blog article
entitled “Apple
Watch Appointment Fittings coming Friday April 10th 2015 - Why Apple
Appointments sets trend for How to sell a Wearable”.
I'd
used the predictions of Piper Jaffry Analyst Gene Munster and predicted that
the Apple Watch would hit 1 million pre-orders over the weekend.
Turns
out I might be onto something as analysts Cowen and Co. have already declaring
over 1 million devices pre-ordered worldwide as reported in the article “All
signs point to 1 million Apple Watch pre-orders, analysts say”, published
April 13, 2015 by Don Reisinger, CNET News.
Apparently
this team of analysts at Cowen and Co came to this conclusion via some very
fancy mathematics, quote: “We found several dozen salespeople per retail store
who each had several dozen Apple Watch appointments during store hours. Based
on our discussions, these showings are translating into Apple Watch pre-orders
85-90% of the time.
Continuing
along the line of reasoning from the analysts Cowen and Co, quote: “Extrapolating
the frequency of appointments and conversion ratio metrics across Apple's
retail footprint of the Watch's launch markets, we believe weekend pre-orders
could easily be in the range of 1 million. We note iPhone 6/6+ pre-orders
exceeded 4MM in just the first 24 hours of a multi-market three-day launch
weekend in September 2014 but a 1 million Watch number would be respectable and
even a little better than our model”.
So
that’s how they calculated their figure of 1 million sold.
Apple Watch 1 million
strong Pre-order Army – Apple Watch Basics to train Army to use their product
1
million worldwide is very small for any product launched these days. But when
you consider that this is a new product in a new product category that many
said Apple would fail in, then 1 million becomes the benchmark for Google and
their Android Wear to follow.
For
comparison, only 720,000 Google Android Wear smartwatches have been sold in all
of 2014 as noted in the article “Slow
Android Wear sales underline the challenges Google's smartwatches face”,
published Feb 12, 2015 By Mikael Ricknäs, IDG News Service, PC world and “Android
Wear Sales Dim As Apple Watch Looms”, published 2/12/2015 by Eric Zeman, Information Week.
Which
explains why Google has decide it was worth it to team up with Intel and luxury
Swiss Watchmaker Tag Heuer to make Mechanical smartwatches by December 2015 as
noted in the article “TAG
Heuer teams up with Intel, Google on smartwatch”, published March 19, 2015
by Ben Fox Rubin, CNET News and “Google,
Intel, and TAG Heuer Team Up on Luxury Smartwatch”, published March 19,
2015 by Stephen Pulvirent Corinne Gretler, Bloomberg.
So
until Apple's WWDC (World Wide Developers Conference) on Monday June 8th
2015, from their recent push to have Apple Watch Basics Classes, we can only
guess what the real sales figures are.
I'm
betting the ranch it may be as high as five million or more…….and customer
finally get their Apple Watches in June 2015!
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