Apple
has finally succeeded against their Nemesis Xiaomi in China who held them to
Third place back in October 2014 according to Kantar Worldpanel as reported in my
blog article
entitled “Kantar
Worldpanel Stats say British and Europeans love Apple iPhone 6 - China growing
as Consumer Intelligence Report confirms iPhone 6 Plus unnecessary”.
Fresh
new statistics from analyst Kantar
Worldpanel indicate that for the three months that ended in February 2015,
the Apple iPhone bested Xiaomi at least in the more developed parts of China as
reported in the article “Apple
takes smartphone crown in China”, published April 2, 2015 6:25 AM PDT by
Lance Whitney, CNET News.
 |
They
also made headway in US of A, Britain and the European Union. But first the
statistics as detailed in the article “Chinese
New Year brings a new record for iOS sales in China”, published 02/04/2015,
Kantar Worldpanel.
Apple iPhone 6 still Growing
Strong in US of A – Marketshare decline as market become saturated
According
to Kantar Worldpanel in the US
of A for the first three (3) months up to February 2015:
1.
38.8% of smartphone marketshare
2.
39.3% of smartphone marketshare in first
three (3) months up to February 2014
The
Apple iPhone 6 and the Apple iPhone 6 Plus is still a strong seller since
launch in September 2014 as described in my blog article
entitled “Apple
iPhone 6 and iPhone 6 Plus - No Sapphire Screen but 128GB Storage and
NFC-powered Apple Pay in Apple's Biggest iPhone Launch” with users giving
the following reasons for sticking with the Big A:
1.
45% Screen Size
2.
44% 4G LTE Capabilities
3.
43% touted durability and reliability
Apple iPhone 6 in China
– Collectively beating Xiaomi for Marketshare
In
China, the Apple iPhone 6 finally trounced Xiaomi in the first three (3) months
up to February 2015:
1.
10.2% of smartphone marketshare in urban
China
2.
9.5% of smartphone marketshare in urban
China in first three (3) months up to February 2014
The
Apple iPhone 6 and the Apple iPhone 6 Plus rank as follows against the Xiaomi
RedMI Note that was launched back in March 2014 as stated in my blog article entitled
“US$130
5.5” Xiaomi Redmi Note Phablet goes on sale in China on Tuesday March 26th 2014
- Low-cost Unlocked Phablets the next Tablet in China's Year of the Horse”:
1.
Xiaomi RedMI Note
2.
Apple iPhone 6 Plus
3.
Apple iPhone 6
Clearly
the Chinese like the bigger Apple iPhone 6 Plus as explained by Strategic
insight director at Kantar
Worldpanel ComTech Asia Tamsin Timpson, quote: “In urban China, Apple
iPhone 6 remained the best selling phone in the three months ending in February
growing its share to 10.2% compared to 9.5% registered in the three months
ending in January. The iPhone 6 Plus was the third best selling smartphone
after the iPhone 6 and the Xiaomi RedMI Note. With the two flagships, as well
as older models still selling strong, Apple was able to grab the top spot in
the smartphone manufacturers ranking. Xiaomi stepped down to number two.”
Combining
all of their Apple iPhones sold in China plus the recently launched Apple
iPhone 6 and the Apple iPhone 6 Plus, in the first three (3) months up to
February 2015:
1.
27.6% of marketshare in urban China
2.
59% of that marketshare are China
Mobile’s subscribers
3.
Apple is now Number 1
4.
Xiaomi is now Number 2
So
Apple is on the mend, finally beating Xiaomi and proving low prices isn't
everything once the Chinese get a bit of the Apple, to quote chief of research
at Kantar Worldpanel ComTech
Carolina Milanesi: “There has been a strong appetite for Apple’s products in
urban China seen since the launch of the iPhone 6 and 6 Plus and this has
continued into Chinese New Year. China Mobile’s subscribers accounted for 59%
of the 27.6% volume share recorded by iOS in the latest period. Across key
global markets Apple’s momentum generally continued from last month, with
market share gains in all markets except the US and Japan.”
Apple iPhone 6 in
Europe – From EU with Love as Galaxy S6 coming to Mash up Britain
In
Europe, Kantar Worldpanel Stats
for the first three (3) months up to February 2015 to a story of triumph mixed
with some loss:
1.
67.6% year on year marketshare for
Google Android
2.
20.9% year on year marketshare for Apple
iOS
Interestingly
Google Android lost 2.9% while Apple iOS gained 2.9%. Samsung also appears to
be making headway. Especially as they have the Samsung Galaxy S6 and Samsung
Galaxy S6 Edge being pushed by huge amounts of advertising in Britain as noted
in my Geezam blog article entitled “Samsung
Galaxy S6 and Edge at MWC 2015 coming to Mash up Jamaica”.
Business
unit director at Kantar Worldpanel
ComTech Europe Dominic Sunnebo is basically sayings that the Samsung Galaxy S6
and Samsung Galaxy S6 Edge are going to mash up Britain, quote: “In Great Britain, as Samsung prepared the
channel for the arrival of the new flagships Galaxy S6 and S6 Edge, sales of
the Galaxy S5 grew slightly over the previous period and captured 8.7% of
smartphone sales keeping this model as the second best selling smartphone after
the iPhone 6”.
Across
Europe, Android’s share declined by 2.9 percentage points year-on-year to 67.6%
while iOS rose by 2.9 percentage points. But the reason for the Apple iPhone 6
love remains for the first three (3) months up to February 2015 remain the
same:
1.
48% were attracted to the Apple iPhone 6
because of its reliability/durability
2.
44% were attracted to the Apple iPhone 6
because of its Design
3.
48% were attracted to the Samsung Galaxy
S5 because of its reliability/durability
4.
48% were attracted to the Samsung Galaxy
S5 because of its good deal on tariff/contract
So
the Apple iPhone 6 and the Apple iPhone 6 Plus triumphs in China and is winning
over hearts and souls in Britain, France, Germany, Italy and Spain.
Now
it's time for the Apple iPhone 6S Rumours..............
Here’s
the link:
Kantar world Panel Twitter feed: @K_Worldpanel
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