It's
official, Apple Fans!
The
Apple Watch is coming April 2015 as
promised by Apple CEO Tim Cook in my blog article
entitled “Apple
CEO says Apple Watch coming April 2015 - Developer on Red Alert for
Customizable Metals and Minerals Sophistication”.
Apple
will start selling the Apple Watch on
Friday April 24th 2015. That is, once you’ve made the following considerations
for the size of your wrist and are willing to make an appointment as noted in
the article “The
complete guide to preordering the Apple Watch”, published April 3, 2015 by
Sharon Profis, CNET News.
However,
there is a catch; you have to pre-order the Apple Watch at 12:01 a.m. PT on Friday
April 10th 2015 and set an appointment on that day to get a fitting
as stated in the article “Apple
Watch launch: Plan ahead -- it's by appointment only”, published April 3,
2015 11:20 AM PDT by Shara Tibken, CNET News.
Also,
you cannot walk out with your purchase; it’ll be delivered to your door by
Apple, clearly for personal safety and security reasons.
 |
The
Apple Watch will be launching in
Apple stores, both Brick-and-mortar and online and Select Luxury Boutique
partners in the following countries as reported in the article “Apple Watch to be
sold at Apple retail stores and boutiques” published March 9, 2015 by Dara
Kerr and Shara Tibken, CNET News:
1. The
United States
2. The
United Kingdom
3. Australia
4. China
Only
the Swiss, one of Apple's potential competitors, might not get the Apple Watch before year end, due to
patents filed in that country that forbid Apple from using the word “Apple” and
the Apple Logo as noted in the article “Apple
Watch's Swiss debut delayed by patent snag”, published April 4, 2015 7:57
AM PDT by Roger Cheng, CNET News.
Despite
this, Piper Jaffray analyst Gene Munster is projecting sales of 1 million Apple Watch over the Friday April 10th
2015 weekend as stated in the article “Apple
Watch sales to hit 1M in first weekend, analyst predicts”, published April
1, 2015 by Don Reisinger, CNET News.
So
what are the Options for purchasing an Apple
Watch?
Apple Watch pre-order
and Fitting - European Luxury being introduced to Barbarians Americans
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1. 42mm
2. 38mm
The
Apple Watch further entices the
senses with three (3) Designs made for three (3) distinct types of customer:
1. US$349
Apple Watch Sport made with Aluminium
2. US$549
Apple Watch made with Stainless Steel
3. US$10,000
Apple Watch Edition made with
18-karat-gold
Each
watch has a particular set of colour options:
1. Apple Watch Sport comes in Silver or
Space Gray
2. Apple Watch comes in Stainless Steel of
Space black
3. Apple Watch Edition comes in 18-karat
yellow gold or 18-karat rose gold
There
are also a variety of bands to choose from:
1. Milanese
loop of metal mesh with magnets
2. Leather
band that auto-attaches
3. Segmented
metal link band
4. Classic
leather watchband
5. Leather
loop band
6. Plasticized
sport band in bright colors
With
this many choices, its marks out this product as the most choice-conscious
product and hence in my mind justifies the need for a fitting as noted in the
article “Apple
Confirms: No Walk-In Purchasing for Apple Watch”, published APRIL 4, 2015
BY DAVID MURPHY, PC Magazine.
In
fact, to make sure American are properly acquainted with the Apple Watch, on Apple’s YouTube Channel,
Apple has launched a series of four (4) videos to explain what the Apple Watch is and why you should buy
one.
Also,
this is how most luxury wristwatches are sold in Europe; by appointment.
Americans, being barbarians, are used to standing in line in the freezing cold
as if at a WalMarts on Black Friday, will have to get used to a taste of
European Luxury, one appointment at a time.
This
is evident from the fact that there is an option to purchase an Apple Watch at one of the select
boutique partners with Apple, where they'll also have to make appointments and undergoes a
fitting:
1. Galeries
Lafayette in Paris
2. Isetan
in Tokyo
3. Selfridges
in London
Unlike
their other “one size fits all” products, a fitting is necessary to ensure that
the right wristwatch is sold to a satisfied customer as emphasized in the
article “Apple
Watch Demo Videos Put Potential Buyers Behind The Wheel”, published
04.04.2015 by Matthew Panzarino, TechCrunch.
 |
Plus
it reduces Gold thefts, as some customers may want to scratch or blowtorch off
the gold and come back to the store claiming that they've been ripped off by
Apple. Or worse, get robbed the minute they step out of the door wearing their
shiny new Apple Watch.
To
this end, Apple has not only installed Safes to store the Apple Watches but
also Scales to weight the gold on the Apple Watches as noted in the article “Apple
Stores may get special safes for gold Apple Watches”, published February 2,
2015 9:53 AM PST by Amanda Kooser, CNET News
and “Apple
Stores Will Implement Jewelry Store Practices To Help Sell The Apple Watch”,
published February 2, 2015 by Darrell Etherington, Techcrunch.
This
is a Jewellery store practice and is really being implemented in order to check
the weight of the Apple Watch before
and after a Fitting, sales and returns, to ensure that they purchases didn't
try to remove some of the Gold. Removal or Damage to Luxury Jewellery
diminishes their value and makes it harder for Apple to compete against
high-end Fashion Swiss Wristwatch makers.
After
all, with that much precious metals used to make the Apple Watch, they are more luxury
Jewellery items than anything else.
Apple Watch Fittings
coming Friday April 10th 2015 - What went down at the Apple Spring
Forward
The
Apple Watch was revealed at Apple's
Spring Forward Event on Monday March 9th 2015 which I’d rightly predicted
was about the Apple Watch as stated
on my blog
article entitled “Apple
Event to Spring Forward on Monday March 9th 2015 - US$349 for Apple Watch Sport
after DayLight Saving Time”.
 |
Interestingly,
it was not just the Apple Watch that
made its debut during Apple's Spring Forward Event as summarized nicely in the
article “Apple
Watch pricing, the lightest MacBook ever and ResearchKit: Everything that Apple
just announced”, published March 9, 2015 1:01 PM PDT by Lori Grunin, CNET News and “Apple
Watch and new MacBook announcement: all the news from Apple’s ‘Spring Forward’
event”, published March 9, 2015 By Verge Staff, The Verge.
Apple
also unveiled the US$1,299 Apple Macbook 2015, which is cross between an Apple
Macbook Pro and an Apple Macbook Air but a lot thinner and with Retina Display.
Available
by Friday April 10th 2015, its unique feature is that it has Force
Touch, a Haptic Feedback system that turns sections of the Touchpad into
physical buttons. It also sports only one port, a USB-C connector a brand new
standard that makes older USB 2.0 obsolete as noted in the article “USB
Type-C: One cable to connect them all”, published March 9, 2015 by Dong
Ngo, CNET News.
I'll
probably do a review on that product later when it becomes relevant, but the Apple Watch stole the show. If all
predictions are on point, this product will set the standard for how Wearables
are viewed and sold, as Apple's Appointment System might be the way forward.
Competition from
Google, Intel and Tag Heuer - Apple Appointments sets the trend for selling
Wearables
Already
on Thursday March 19th 2015, Google has announced a partnership with
Intel and one hundred and fifty (150) year old TAG Heuer to make luxury Android
Wear Mechanical smartwatches as noted in the article “TAG
Heuer teams up with Intel, Google on smartwatch”, published March 19, 2015
by Ben Fox Rubin, CNET News and “Google,
Intel, and TAG Heuer Team Up on Luxury Smartwatch”, published March 19,
2015 by Stephen Pulvirent Corinne Gretler,
Bloomberg.
 |
No
details on pricing, availability or how on earth a Mechanical watch will
incorporate Google Android Wear, but expect this by the end of 2015. This
indicates that Google is a bit scared. The deadline suggests that they're a
little upset with the pace of Android Wear smartwatch sales and are eager to
make their own before Apple dominates the Wearables market.
Like
the Google Nexus, Google is partnering with experience partners like TAG Heuer
and Intel, who have already made a luxury item, the US$1000 MICA Bracelet as
described in my blog
article entitled “Intel’s
US$1000 MICA Stylish Bracelet – Pret-a-porter Alert Bracelet for the Nouveau Fashionistas”
opting to make their own product to set the standard for other Wearables
Manufacturers in a rushed bid to beat Apple
Watch.
Good
to note that the Apple Watch not only
has Force Touch like the Apple Macbook 2015 but also Apple Pay, which is now
coming to a JetBlue Airline and possibly other Airlines in the Summer of 2015
as stated in my blog
article entitled “Apple
Pay accepted by JetBlue Airlines - How to use Bitcoins on Apple Pay as Apple
Watch coming in April 2015”.
The
Apple Watch is coming. Americans,
have you made an Appointment to be custom-fitted?
Here’s
the Link:
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