“Too many cooks spoil the Broth”
English Proverb
It's finally happening people.....the End of
Android.
I say this as some OEM (Original Equiptment
manufacturers) are getting out of the Android market altogether. Ring the
alarm, another smartphone OS is dying!
Production of Sony smartphones in Brazil has ceased
and even Korean Giant LG had had some of their executives walk the plank after
their G5 Smartphone failed to generate sales as noted in “Android
is imploding, and there's nothing that can be done to stop it”, published
July 5, 2016 By Adrian Kingsley-Hughes, ZDNet.
The reason for these OEM's generating low sales is
due to the fact that there are just too many of them making devices that use
the SAME OS as opposed to Apple that makes products, the Apple iPhone and iPad
that use Apple iOS.
The writing was already on the wall when very few
OEM presented new Tablets at the CES 2016, which I pointed out was an
indication that Tablets were dying as predicted in my blog article
entitled “Why
Tablets missing from MWC 2016 as Tablet Extinction and smartphone VR cometh”.
Android
is Dying – Bigger marketshare but Apple makes money more efficiently
This may strike many as odd; Google Android controls
the smartphone and tablet makes, with more devices using Android that Apple.
But Apple is more efficient, making more money from
its Apple iTunes store than Google does from their Google Play store as noted
in my blog
article entitled “Google
Android Top Dog in Mobile Ad Marketshare in First Quarter of 2014 – Apple iOS
STILL more efficient at Mobile Advertising powered by iTunes”.
According to online Ad Network Chitika, Apple iPhones also have more web
traffic than Android devices, which means more revenue for Apple as pointed out
in my blog article entitled “Ad Network Chitika says Apple iPhone has most Web
Traffic - Despite smaller screen Apples and Oranges makes Bittersweet
Conclusions”.
Chinese OEM, taking advantage of their ability to
produce cheaper smartphones, have already begun flooding the market with
cheaper high-end smartphones based on the Q4 of 2014 IDC Stats as presented in my blog article
entitled “IDC
Stats for Second Quarter of 2014 points to Asian Smartphone Rise – How cheaper
smartphones are slowly killing BOTH Apple and Samsung marketshare”.
Folks, this was a slow, prolonged an agonizing death
that’s happening to android as despite a bigger marketshare, Apple makes money
more efficiently.
So what does this mean for the future of Android?
Android
is Dying like a Supernova - Shadows from the PC-Era plagueing Android
Apple's drop in sales was the first sign of this
global contraction in smartphone sales as the market is saturated as noted in
the article “Apple
Reports First Quarterly Sales Drop Since 2003 as iPhone Stumbles”,
published April 26, 2016 by Daisuke Wakabayashi, Wall
Street Journal.
The excess of OEM is made worse by the fact that the
number of people who do not have a smartphone is getting smaller. The result is
that prices have been slashed on products and many OEM are no resorting to
using gimmicks to sell their smartphones.
Innovation, the buzzword that used to attract
customers to by Android products, is no longer working as there is little to
differentiate one OEM tablet or smartphone from the other. This as despite
having different features, most customers are really not interested in
innovation, just an all-in-one device that can be a smartphone and tablet. Only
a seriously good feature will generate more interest, namely:
1. US$200
or less for high-end features
2. 1
week or months long battery life
3. Self-recharging
smartphones
4. Internal
Storage equivalent to a Laptop
5. Unlimited
Data without a Data Plan
6. Unlimited
Calling without being charged
7. World
Phone capabilities, eliminating roaming
8. Universal
e-SIM, reducing the need for a SIM Card
Because little differentiates the OEM's, nobody
stays with a particular brand for very long.
They switch just like the weather, unlike Apple iPhone and iPad users
who are more likely to stay in Apple's well manicured garden called Apple
iTunes, as very few quality Apps are in the Google Play Store.
Plus engagement with Apps is at an all time low; very
few people actually use the Apps pre-installed on their smartphones. Add to
that the growing problem of unfixed bugs in Android as detailed in my Geezam blog entitled “Android
Browser Security Unfixed as Google Wants you to Upgrade to Lollipop”.
This is made worse by the growing problems of
fragmentation in the Android world even as Apple still manages to have a rapid
adoption of its latest iOS updates as noted in my Geezam blog entitled “Why
Android Fragmentation Worsens as Apple iOS 8 adoption almost complete”.
Good to note here Apple isn't killing off Android;
their sales are also down. Rather, Android is falling prey to the same problems
that cause the PC Industry to fail; too many PC that look too much alike.
Unless smartphones and tablets can do the above,
Android will die with as sales are falling out of the sky.....
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