“When
you smell a ripe noni it is very offensive but when it being processed for
fermentation it smells almost like perfume, and so it has a very fruity
after-taste almost like an apple flavour, plus it's great for cooking”
CEO of Journeys End,
Howard Coxe commenting on Journey's End Wine Company Noni Wine product to be
launched in November 2014
I
know that almost any fruit, once it has Fructose or Sucrose sugar can make
Alcoholic Beverages, be it Wine or even Rum as explained in my blog article
entitled “How
to make Jamaican Sorrel Wine – JA$2500 for 5 1 Liter Bottles of Sorrel Wine
goes well with Chocolate Christmas Cake”.
That's
new to me but that's exactly what Journey's End Wine
Company is currently doing; making Wine from the bad smelling Noni (Morinda citrifolia) fruit that's slated to make its full
appearance in Megamart by November 2014 as declared in the article “Local
manufacturer launches noni Wine”, published Wednesday, October 15, 2014 BY KARENA BENNETT Business reporter,
The Jamaica Observer.
 |
The
two year old (2) company has quite an interesting history as regaled in the
article “The
Journey's satisfying for Howard Coxe”, published Sunday, June 15, 2014 By
AINSWORTH MORRIS Career & Education writer, The Jamaica Observer. Most
interestingly, they make other brewed products as well as part of their
Flavours of the Past line of Wines:
1. Ackee
2. Coffee
3. Ginger
4. Pimento
berry
5. Sorrel
Yes,
you read that right!
Ginger
Wine has been made by the Journey's End Wine
Company for the past two (2) years, which is the exact same VAP (Value
Added Products) as suggested in my blog article
entitled “Ministry
of Agriculture say Ginger can achieve 5% of Global demand by 2019 - Boost to
Ginger Farming Coming as it’s easy to Grow”.
 |
Their
Noni Wine, however has me fascinated, albeit Ackee Wine would also make another
great blog post based on the article “Ackee
Wine - Meet the makers, Journey's End Wines Jamaica” viewed October 31 2014
by Lindsworth Deer by Wellesley, My
Island Jamaica.
Their
product is sweetened with honey and is sold in 150 ml bottles that'll start
popping up in Megamart in November 2014, just in time for the Holiday shopping,
if Wine is on your list of must-have items.
According
to CEO of Journeys
End, Howard Coxe, they're awaiting the go-ahead from Megamart to start
tempting you to take Noni Wine seriously, quote: “Right now we are seeking permission
to get shelf space”.
Journey's End Wine
Company Noni Wine - 750ml Treatment for Norman Manley International Airport
Plans
are already afoot for 750 ml bottles, rough the same size as the 1 Litre Red
Stripe along with its companion, the 1 Litre Guinness that Red Stripe
introduced during their Inaugural Red Stripe Beer Festival as noted in my blog article
entitled “Red
Stripe Beer Festival in the Middle of May 2014 a success – Beer Festival an
Annual Event to stave off Sweet Palcohol”.
 |
Noni (Morinda citrifolia) in its natural form is good for a variety
of ailments due to the enzyme Proxeronase which liberates xeronine, an alkaloid
that stimulates the re-growth of cells and the absorption of nutrients in the
small intestine. So says Scientific Officer, Dr. Sylvia Mitchell at the
Biotechnology Centre, University of the West Indies, Mona campus in the article
“Noni
retards tumour growth”, published Wednesday October 23, 2002, The Jamaica Gleaner.
The
range of ailments that Noni (Morinda citrifolia) can treat is amazing but is confined to
ailments that result in a lack of xeronine as listed below:
1. Arthritis
2. Asthma
3. Bursitis
4. Cancers
5. Chronic
fatigue syndrome
6. Depression,
7. Eczema
8. Gastric
ulcers
9. Gum
disease
10. Headaches
11. Heart
disease
12. High
blood pressure
13. Indigestion
14. Muscle
aches and pains
15. Psoriasis
16. Sprains
17. Tendonitis
18. Urinary
tract ailments
It'll
be interesting to see if it'll be as popular as their Ackee Wine, which is interesting
enough in itself for me to do a decent one-page article.
 |
Here's
their contact information:
Ackee Wine Twitter Account: @ackeeWine
Flavours of the Past Twitter Account:
@flavoursofthe_p
Jamaica Coffee Wine Twitter Account:
@Ja_CoffeeWine
Email:
journeysendWine@gmail.com
Tel:
876-401-4476
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