My Thoughts on Technology and Jamaica: Noni Wine from Journey's End Wine Company by November 2014 - Panacea among the Flavours of the Past an @ackeewine success this Christmas 2014

Friday, October 31, 2014

Noni Wine from Journey's End Wine Company by November 2014 - Panacea among the Flavours of the Past an @ackeewine success this Christmas 2014

“When you smell a ripe noni it is very offensive but when it being processed for fermentation it smells almost like perfume, and so it has a very fruity after-taste almost like an apple flavour, plus it's great for cooking”

CEO of Journeys End, Howard Coxe commenting on Journey's End Wine Company Noni Wine product to be launched in November 2014

I know that almost any fruit, once it has Fructose or Sucrose sugar can make Alcoholic Beverages, be it Wine or even Rum as explained in my blog article entitled “How to make Jamaican Sorrel Wine – JA$2500 for 5 1 Liter Bottles of Sorrel Wine goes well with Chocolate Christmas Cake”.


That's new to me but that's exactly what Journey's End Wine Company is currently doing; making Wine from the bad smelling Noni (Morinda citrifolia) fruit that's slated to make its full appearance in Megamart by November 2014 as declared in the article “Local manufacturer launches noni Wine”, published Wednesday, October 15, 2014 BY KARENA BENNETT Business reporter, The Jamaica Observer.



The two year old (2) company has quite an interesting history as regaled in the article “The Journey's satisfying for Howard Coxe”, published Sunday, June 15, 2014 By AINSWORTH MORRIS Career & Education writer, The Jamaica Observer. Most interestingly, they make other brewed products as well as part of their Flavours of the Past line of Wines:

1.      Ackee
2.      Coffee
3.      Ginger
4.      Pimento berry
5.      Sorrel

Yes, you read that right!

Ginger Wine has been made by the Journey's End Wine Company for the past two (2) years, which is the exact same VAP (Value Added Products) as suggested in my blog article entitled “Ministry of Agriculture say Ginger can achieve 5% of Global demand by 2019 - Boost to Ginger Farming Coming as it’s easy to Grow”.



Their Noni Wine, however has me fascinated, albeit Ackee Wine would also make another great blog post based on the article “Ackee Wine - Meet the makers, Journey's End Wines Jamaica” viewed October 31 2014 by Lindsworth Deer by Wellesley, My Island Jamaica.

Their product is sweetened with honey and is sold in 150 ml bottles that'll start popping up in Megamart in November 2014, just in time for the Holiday shopping, if Wine is on your list of must-have items.


According to CEO of Journeys End, Howard Coxe, they're awaiting the go-ahead from Megamart to start tempting you to take Noni Wine seriously, quote: “Right now we are seeking permission to get shelf space”.

Journey's End Wine Company Noni Wine - 750ml Treatment for Norman Manley International Airport

Plans are already afoot for 750 ml bottles, rough the same size as the 1 Litre Red Stripe along with its companion, the 1 Litre Guinness that Red Stripe introduced during their Inaugural Red Stripe Beer Festival as noted in my blog article entitled “Red Stripe Beer Festival in the Middle of May 2014 a success – Beer Festival an Annual Event to stave off Sweet Palcohol”.



Noni (Morinda citrifolia) in its natural form is good for a variety of ailments due to the enzyme Proxeronase which liberates xeronine, an alkaloid that stimulates the re-growth of cells and the absorption of nutrients in the small intestine. So says Scientific Officer, Dr. Sylvia Mitchell at the Biotechnology Centre, University of the West Indies, Mona campus in the article “Noni retards tumour growth”, published Wednesday October 23, 2002, The Jamaica Gleaner.


The range of ailments that Noni (Morinda citrifolia) can treat is amazing but is confined to ailments that result in a lack of xeronine as listed below:

1.      Arthritis
2.      Asthma
3.      Bursitis
4.      Cancers
5.      Chronic fatigue syndrome
6.      Depression,
7.      Eczema
8.      Gastric ulcers
9.      Gum disease
10.  Headaches
11.  Heart disease
12.  High blood pressure
13.  Indigestion
14.  Muscle aches and pains
15.  Psoriasis
16.  Sprains
17.  Tendonitis
18.  Urinary tract ailments

It'll be interesting to see if it'll be as popular as their Ackee Wine, which is interesting enough in itself for me to do a decent one-page article. 


For now, Noni Wine is gonna be a hit this Christmas, not because of its taste, but because of its curative properties. 

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