“This is not a statistical anomaly. We have
specific examples of brands that only shared YouTube Videos and then started
only sharing Facebook Videos”
Socialbakers CEO Jan Rezab commenting on the shift from Sharing and interacting
with YouTube Videos to Facebook Videos
YouTube’s
empire is slowly beginning to show signs of crumbling!
First it’s Yahoo
CEO Marissa Mayer making a play for Celebrity YouTubers to move their accounts
over to Yahoo owned Tumblr in exchange for higher split of
advertising revenue as noted in my blog article
entitled “Marissa
Mayer's Yahoo Tumblr Partner Program - 30-70 Split to attract YouTube Stars,
Value Brands and Grassroots Fans as Youtube's Kingdom Crumbles”.
Now comes word that YouTube is getting a challenge for Video
supremacy within the confines of Facebook’s
Social Network Garden. This as more Facebook
members are choosing to share and interact with Videos uploaded to Facebook than with YouTube links embedded within Facebook based on the statistical analysis
of Social media analytics company, Socialbakers, as noted in the article “Facebook
Is Challenging YouTube For Video Supremacy (On Facebook)”, published 10/16/2014
@ 2:48PM by Jeff Bercovici, Forbes.
What’s more, Facebook
seems to be encouraging this trend, having recently in September 2014 added a Video
counter so that Facebook Video uploaders
can know how many people have interacted with their Video as noted in the
article “Facebook
Videos gain a counter, just like on YouTube”, published September 8, 2014
10:36 AM PDT by Don Reisinger, CNET News.
Socialbakers trend of increasing Facebook Video – YouTube getting
ditched for Homegrown Facebook Content
Socialbakers first spotted the trend after
studying some 180,000 Video Posts across 20,000 Facebook pages over a twelve (12) month
period. What they noticed can be represented using two (2) graphs:
1. Share of number of Video Posts i.e. how many
persons share the Videos that they post to their Facebook Wall
2. Share of Interactions i.e. how many people
actually click and watch these Videos
The results are shocking, especially when you
consider the scope ouf YouTube’s offering
and the ease with which YouTube makes it
possible to share hyperlinks to their Videos to Facebook.
First the Socialbakers Graph showing the Share
of number of Video Posts:
Facebook Videos easier to share - YouTube losing big to Walled Social
Media Garden
The reason? Easier interaction.
To share a YouTube
Video on Facebook requires that you get
the shortened hyperlink to share that Video as noted in my blog article
entitled “How
to use Dropbox, Google Drive and Sound File Sharing Websites to Share and
Promote your Content online - Sharing is Caring”.
Believe it or not, despite my graphics-laden
article, not everyone is that technically adept. Worse, in order to share some Videos,
you have to be a member of YouTube,
forcing you to have a Google+ Account. Many Facebook
faithful loath the lack of true Social interaction within Google+ pristine Social
Media Wilderness!
A Facebook
Video i.e. Video Content that is uploaded to Facebook
directly is fairly easy to share by just clicking the Share Button and choosing
who can see your shared post.
If you want to share your Facebook Pictures or Videos on other Social
Media Websites via a hyperlink or even embed your Facebook pictures of Videos from your
Timeline, Facebook makes that easy to do
as well as noted in my blog article
entitled “How
to share and embed Facebook Photos, Albums and Videos to Share and Promote your
Content Online - Sharing is Caring”.
According to Facebook,
65% of their Facebook Videos are viewed
on Mobile devices as declared in their Facebook
Newsroom post entitled “The
Latest on Facebook Video”, published September 7, 2014 By Fidji Simo,
Product Management Director, Facebook
Newsroom.
Interestingly YouTube’s
own statistics state that only 40% of their Videos are viewed on Mobile Devices.
Very interesting indeed, considering that YouTube
is practically baked into Google Android OS on smartphones, which should makes
it easier for a smartphone users to just slip over to their YouTube App to view a Video.
Apparently that’s not the case, as they may be
locked into Facebook or Twitter, making opening up a new app seem
unnecessary when the videos are right there in your Facebook Timeline.
Looks like Facebook's
got an edge in the Mobile world ever since they’ve launched Nearby Friends in April
2014 as chronicled in my blog articles
entitled “Facebook
launches Nearby Friends feature - WhatsApp VoIP and Oculus Rift VR Wearable
Computing Takes flight as FB look towards the Future in the Year of the Horse”.
Later that same month, they also launched their
own News Service, Facebook Newsroom as
reported in my blog
articles entitled “Facebook
launches FB Newswire with Verified News from Storyful - Facebook's a bonafide Social
Media Newspaper coming soon to a Oculus Rift Smartglasses near you”.
Facebook
also has good luck too, as the increasing 4G LTE deployments by Telecom
Providers globally means that, Streaming, be it Video or Audio from any source
and not just YouTube via a smartphone of
Tablet, is now the growing Trend as pointed out in my blog article
entitled “RIAA
Stats on Music Streaming – Why 4G LTE and Cheaper Cloud Storage means downloads
extinct”.
Facebook monetizing Video Uploading - Facebook’s Social Media Garden
and Twitteratti Twitter-verse
Just remember to use a URL shortening service
such as TinyURL or Bit.ly to compress and share on Twitter. Even better, signing up to Adf.ly allows you
to monetize your Facebook Pictures and Videos
whenever you share them outside of Facebook.
And that may be the next thing that Facebook might do; allow Facebook Video posters to make money by
placing Ads in their Videos in a manner akin to YouTube. Socialbakers CEO Jan Rezab claiming
that he knows of specific brands that have switched from YouTube to uploading and sharing Video
directly from Facebook due to the ease
of sharing Content on Social Media.
Suddenly, YouTube’s
problems may have doubled, as if their offer is attractive enough, then Yahoo CEO Marissa Mayer’s offer of increased
Ad revenue on Tumblr may not be the only game in town.
Especially now that Facebook’s close to
launching a Buy Button to enable E-Commerce on their Social Media Platform as
noted in my blog
article entitled “Facebook
kills Gifts and presses Buy Button - How Facebook One-Click Purchases will
start an Apple-esque Smurfberries-style Scandal”.
Twitter
also has plans for a Buy Button as well as noted in my blog article
entitled “Twitter’s
one-click Buy Button – How One-Click E-Commerce is Twitter’s Great Smurfberry
Scam Confessions of a Shopaholic” with an equally obscure date for launch
and no confirmation from the company.
Good to note too that Twitter in August 2014 had acquired MadBits,
a year-old company that has a Deep Learning
Platform that specializes in Artificial Vision
i.e. Artificial Intelligence applied to the contextual recognition of photos
and Videos as noted in my blog
article entitled “Twitter
buys Madbits – How Torch7 powered Artificial Vision will make Twitter more like
Facebook”.
Thus
advertising place in pictures or Vine Videos based on the context of the Videos
would make for a more targeted approach to advertising and allow them to woo
away some major brands advertising on YouTube.
Google's YouTube
may start losing big advertisers eager to get a slice of Facebook’s Walled Social Media Garden and
the Twitteratti in the Twitter-verse!
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