“While
Red Stripe Sorrel will be introduced in time for the upcoming Christmas season,
it will by no means be available for a limited time only. Every Christmas going
forward, consumers can look forward to enjoying the refreshingly sweet and
spicy taste of a long-time tradition now with a new twist to complement every
celebration”
Red Stripe Brand
Manager Erin Mitchell commenting on the introduction of Sorrel Red Stripe Beer
for Christmas 2014
Red Stripe has done it again with yet
another product Red Stripe Sorrel Beer,
being added to their lineup of exotic Beer Flavours as shown below.
This
time its Sorrel Beer was introduced on Monday November 17th 2014
just in time for the festive season as stated in the article “Red Stripe
brings a cooler vibe with sorrel”, Published Thursday November 13, 2014, The Jamaica Gleaner.
This
is a follow on from the introduction of the 1 Litre Red Stripe Beer as well as other Beer
Flavours at their inaugural Red Stripe
Beer Festival as I'd reported in my blog article
entitled “Red
Stripe Beer Festival in the Middle of May 2014 a success – Beer Festival an
Annual Event to stave off Sweet Palcohol”.
Those
other flavours as shown in the image were introduced in 2012 as explained in
the article “And
now… Red Stripe gives you Sorrel Beer”, published Sunday, November 16, 2014
BY TERRON DEWAR Business reporter,
the Jamaica Observer and are as
follows:
- Apple
- Ginger
- Lime
- Tallawah
- Raspberry
Tallawah
Beer was introduced during the Jamaica 50 Celebration in November 2013 as
stated in the article “Red
Stripe Adds Ginger Beer To Tallawah Portfolio”, published Sunday November
24, 2013 by Richard Browne, Business Reporter, The Jamaica Gleaner and is really just Red Stripe with essence of Ginger in a
different bottle.
Raspberry
Beer was introduced at the same time in November 2013 as stated in “Red
Stripe Creates Raspberry Beer For Young Drinkers”, published Wednesday
November 6, 2013, The Jamaica Gleaner
as Millennial interest in Beers waned, demanding something with a more modern
twist and some sweetness.
Both
these unique flavours, Tallawah Ginger and Raspberry Red Stripe had been on the market for
some time, but Red Stripe felt it necessary
to make sure that they made their debut at the inaugural Red Stripe Beer Festival in May 2014
as stated in the article “Red
Stripe To Launch Two New Beer Flavours”, published Sunday May 18, 2014, by
Avia Collander, The Jamaica Gleaner.
However,
due to a decline in popularity, it was later removed from their Beer lineup in
2014; apparently the new Red Stripe
Sorrel is the replacement! So effectively, the Raspberry flavor was only on the
market for approximately seven (7) months!
I
suspect too, due to that failure, Red
Stripe later introduce the Red
Stripe Beer Festival in May 2014 even as Palcohol was knocking on the
Jamaican Beer Market’s Door as noted in my blog article entitled
“Red
Stripe Beer Festival in the Middle of May 2014 – Weirdness Level off the Chart
means Palcohol has Red Stripe sweating but Long Hair Hide it”.
Red Stripe Sorrel Beer
- Open up the Possibility of a Fruit Tree of Beer Flavours to suit any palate
So
now we have Sorrel Beer every Christmas from here on out to replace Raspberry.
The question begs though; what took Red
Stripe so long to realize this was possible?
Maybe
because a steady supply of Sorrel just opened up with the Bethel Town
Agricultural Cooperative Society in collaboration with the JSIF (Jamaica Social
Investment Fund) having opened a new Sorrel Drink Processing
Plant in Bethel Town, Westmoreland as reported in my blog article
entitled “How
to make Jamaican Sorrel Wine – JA$2500 for 5 1 Liter Bottles of Sorrel Wine
goes well with Chocolate Christmas Cake”.
I'm
personally hoping that Red Stripe Beer
cribs Journey's End Wine Company's Noni Wine as described in my blog article
entitled “Noni
Wine from Journey's End Wine Company by November 2014 - Panacea among the
Flavours of the Past an @ackeewine success this Christmas 2014” and also
introduce the following Beer flavours:
1.
Ackee
2.
Coffee
3.
Ginger
4.
Noni
5.
Pimento berry
6.
Sorrel
After
all, they are natural Jamaican flavours. But why stop there?
In
partnership with RADA's National Fruit-Tree Crop Project as described in my blog article
entitled “Breadfruit
and Fruit Tree Revival coming under RADA's National Fruit-Tree Crop Project -
Red Stripe and Agro-Investment Corporation an example of how Agriculture
benefits both Farmer and GO”, Red
Stripe could also introduce Beers of the following fruit flavours:
1.
Ackee
2.
Avocado
3.
BreadFruit
4.
Cashew
5.
Cassava
6.
Custard apple
7.
Guava
8.
Guinep
9.
Jack Fruit
10.
June plum
11.
Lychee
12.
Mango
13.
Naseberry
14.
Nutmeg
15.
Otaheiti apple
16.
Pineapple
17.
Soursop
I'd
especially love to see and sample Cassava (Manihot
esculenta) Beer, being as Red Stripe
under their Project Grow is Training some 2,400 Cassava Farmers to Grow Cassava
(Manihot esculenta) over the next
Five years as explained in my blog article
entitled “US$10
million Red Stripe’s Project Grow for African Exports – 2,400 Cassava Farmers
for Beer, Bread, Wine and HFCS from Sorghum in Five years”.
So
Red Stripe, what of it? Mango Beer
Anyone?
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