My Thoughts on Technology and Jamaica: LIME JA$4999 Huawei Y330 and Digicel's JA$100 2 Day Data Plans - Voice and Data Summer War as CET Removal coming on July 1st 2014

Saturday, June 21, 2014

LIME JA$4999 Huawei Y330 and Digicel's JA$100 2 Day Data Plans - Voice and Data Summer War as CET Removal coming on July 1st 2014

This Summer of 2014 Telecom Provider Digicel and Telecom Provider LIME are battling it out.

They have smartphones and Tablets with prices set to fall by Tuesday July 1st 2014 thanks to the GOJ (Government of Jamaica) removing the 20% CET (Common External Tariff) on smartphones as I’d predicted in my blog article entitled “Digicel poised to sell 20,000 Mobile Devices in June 2014 - GOJ's CET removal means JA$4000 to JA$6000 smartphones are Possible” and “Council of Trade and Economic Development allows GOJ to remove CET on smartphones - How CET removal from Phablets is the Perfect Storm for CET-Free Tablets by Emancipation Day“.

There’s also a current ongoing Pricing War being played out as it relates to their Voice and Data Services as well. This is evident if you’re watching the World Cup 2014 from Brazil on CVM TV or catching the analysis on The Final Whistle on Television Jamaica or if like me, you’re glued to your Social Media feed.

On the Voice Services front, both Telecom Provider Digicel and Telecom Provider LIME are finally offering flat rate calling as low as JA$2.99 to call any Fixed Line, Landline or overseas as stated in my blog article entitled “LIME drops JA$2.99 Talk EZ to All Networks as Digicel promises something Bigger - Telecom Providers can bring The Heat via lower Priced Smartphones to spur 3G Data and Postpaid Plans”.

Check out their current MVP Promotion and LIME EZ Saves Money Promotions and you’ll get what I mean!

Telecom Provider LIME has a sizzling hot promotion ongoing with the Huawei Ascend Y330 being sold for JA$4999 as I’d predicted in my blog article entitled “LIME JA$5000 plus GCT offer for the Huawei Ascend Y210 - LIME's Run and Jump for Digicel Supa DigiDealz Sales should have used the Huawei Ascend Y300”. Again scope out the video here

Will be doing a review article on the Huawei Ascend Y330 soon! Telecom Provider LIME also has very competitive Data Plans starting as low as JA$100 for 1 day 3G Mobile Internet access as described in my blog article entitled “LIME Jamaica introduces 30-day Data Plans for JA$300 and a free Alcatel One Touch T'Pop - How the Butler started the Smartphone Data Revolution”.

Telecom Provider Digicel Responds – Focuses on 4G Mobile and Broadband as July 1st looms

Telecom Provider Digicel was initially reluctant to offer this, despite their Six Shooter offers as explained in my blog article entitled “Digicel responds to LIME and introduces Six Plans with lowest rate of JA$2.49 on Friday June 14 2013 - Digicel’s new Six Plan Rates wants Your Body, Christina Aguilera Style”, which were really just geared at wooing away people from Gimme 5 Free Calling.

Telecom Provider Digicel has responded with a new slew of Data Ads, as they clearly are focused on pushing their 4G Mobile and 4G Broadband Plans as shown on their Digicel Jamaica YouTube Page. Clearly they’re gunning for that 25% increase in their revenue stream as concluded in my blog article entitled “Digicel to invest US$85 million in 4G LTE Network - 25% of Total revenue from ICT as 4G LTE Investments designed to weather the coming Summer WhatsApp Storm”.

They even have a new Promotion featuring Tessanne Chin with Tickets to Reggae Sumfest as a reward just for choosing a Data Plan. Clearly they’ve got an appetite for Data as explained in “Digicel launches summer Sumfest campaign with Tess”, Published Friday June 20, 2014, The Jamaica Gleaner and “Digicel launches big summer promotion today”, published Friday, June 20, 2014, The Jamaica Observer, an announcement deserving of its own article, dear reader!

For now, scope out the article below.

Who will win the War for customers come Tuesday July 1st 2014? Check back with my blog or just follow Digicel Jamaica’s website Digicel Jamaica YouTube Page, Digicel’s Facebook Page and Digicel’s Twitter Page  Also follow the action for Telecom Provider LIME on their LIME website ,LIME’s YouTube Page, LIME Twitter Account and LIME Facebook Account.

Look out for details on when the next promotion is coming to a store near you, which I’ll be sure to blog about!

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