With
Drones set to get the go-ahead by the FAA (Federal Aviation Authority) in 2015
as stated in my blog
article entitled “FAA
ok’s Drones for Hobbyist – Study to determine Commercial Drone Risk as Amazon,
UPS and FedEx Drones get the Kibosh until 2015”, Google is gearing up for a challenge from
Amazon.
Reports
are now surfacing that suggest that Google is planning to launch their own “one
click” Button in order to purchase merchandize on their Google Shopping Search
Page as stated in the article entitled “Google
said to be testing 'buy' Button in Bid to compete with Amazon”, published
December 16, 2014 By Trevor Mogg, DigitalTrends.
 |
Google Shopping who?
Yes,
if you making a face right now, so am I while writing this….I never knew Google
even had a Shopping Page buried within Google Search muchless a Google Shopping, which they launched March
2013 last year!
Still
they’ve been working on drones for Deliver in the form of Project Wing being
researched in the Australian Desert by the Google X Labs as stated in my blog article
entitled “Google
X Labs Project Wing - How to own a Global Satellite based Semi-Autonomous VTOL Drone
Delivery Service”.
But
why is Google suddenly taken an interest in this One-Click Button feature on an
obscure shopping page in a move very similar to Facebook and Twitter’s One-Click
Buy Button, despite the possibility of it blowing up in their faces as
predicted in my blog
article entitled “Twitter’s
One-Click Buy Button – How One-Click E-Commerce is Twitter’s Great Smurfberry
Scam Confessions of a Shopaholic”.
Google Shopping’s One-Click
Button – Amazon still synonymous with Online Shopping
The
reason stems from the fact that most persons going shopping online tend to make
a beeline for Amazon instead of using Google’s Search engines, which would have
given Google a chance to redirect them to Google Shopping according to data
from Forrester Research as mentioned in the article “Google
Wants To Launch A ‘Buy’ Button To Hurt Amazon”, published DEC. 16, 2014,
6:03 AM, by LARA O'REILLY, Business
Insider.
 |
This
is true even for Jamaicans as per my hand guide to shopping online on my blog article
entitled “How
to purchase items and subscribe to Magazines online and ship them to Jamaica”.
Plus
Amazon is prepping to launch Amazon PrimeAir as described in my blog article
entitled “Amazon
plans to launch Amazon PrimeAir, their 30 minute Drone Package Delivery Service
for Amazon Prime users - Playing Catch-up as Mailpak launches DealBug in
Jamaica” now that the FAA has given the green light for Commercial Drone
Fleet in the Year of the Sheep.
Combined
with Amazon PrimeAir, shopping online with Amazon, which already has a One-Click
Button for shopping on their Amazon App and website, would become super
convenient. You’d be virtually guaranteed that anything you buy less than 5kg
would be at your doorstep in 30 minutes.
Google Shopping Buy
Button – Project Wing 30-minute Delivery for Google Plus on Merchant Pages
This
may be the reason why they’re formulating plans to introduce a Buy Button for
Merchant pages along with Facebook and Twitter.
Google
want to compete but rather than build out their own shopping Network, they want
to make it easier to buy items from merchants. But instead of going to the
Merchant’s website or to Amazon, they want to force you to basically search for
the item through Google Shopping
and then make the purchase directly from their Search pages by pressing a One-Click
Button.
 |
To
me, this sounds like a backward step on the part of Google, as Facebook had
already been down that road with Facebook Gifts and failed miserably, as they
couldn’t guarantee the quality of the products as noted in my blog article entitled “Facebook
kills Gifts and presses Buy Button - How Facebook One-Click Purchases will
start an Apple-esque Smurfberries-style Scandal”.
The
potential is huge for Google to introduce a Drone-based Delivery system using
this One-Click Buy Button…..if they can get the pricing right compared to their
competition in the form of UPS and FedEx as described in my blog article
entitled “UPS
and FedEx developing their Own Delivery Drones to compete with Amazon PrimeAir
- Premium Rush Package Delivery Drones herald the coming of Google's Personal
Androids that are Almost Human”.
Right!
Assuming
that they can convince Merchants that their One-Click Button won’t ruin the
shopping experience on their own websites, this plan coupled with Project Wing
could make small business owners potentially able to deliver orders within thirty
(30) minutes of ordering them.
Smurfberry-esque
buying by little toddles playing with your smartphone fears aside, Google also needs
to introduce this One-Click Button to Google Plus, their Social Network that seems
to have gotten little in the way of attention and upkeep. Perhaps membership with the Shopping Pages
could be a segue to introduce people to the Social Aspects of Shopping via
Google Plus and thus boost active users on this Social Network.
Here’s the link
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