My Thoughts on Technology and Jamaica: @WhatsApp reaches 700 million Active Monthly Users - Double Blue Checkmarks from China, Japan and South Korea and Russia with Love


Wednesday, January 7, 2015

@WhatsApp reaches 700 million Active Monthly Users - Double Blue Checkmarks from China, Japan and South Korea and Russia with Love

“I hope you all had a happy and peaceful holiday season. Today, we’re thrilled to share that WhatsApp has more than 700 million monthly active users. Additionally, every day our users now send over 30 billion messages. As humbled and excited as we are by these numbers and our continued growth, we’re even more excited to keep building a great product in 2015. Most of all, we’re grateful that so many of you are using WhatsApp to stay in touch with your friends and family, business colleagues and classmates. We promise to continue working hard to make WhatsApp even better”

WhatsApp CEO Jan Koum post in a Facebook post reflecting on their achievement of 700 million monthly active users

WhatsApp has now reached an incredible milestone in terms of active users per month.

They’ve hit 700 million active users per month in the month of January2015 as announced on Tuesday January 7th 2015 in the article “Facebook's WhatsApp tallies 700M monthly active users”, published January 6, 2015 4:03 PM PST by Ian Sherr, CNET News.

This means that it has pretty much become the Mobile Social Network with the most active users, surpassing even their older brother Instagram, who recently achieved some 300 million monthly active users in December 2014 as reported in my blog article entitled “Instagram's 300 Million Active Monthly Users – Teenagers and Millennials Selfie Trend boosts Facebook's Advertising Revenue while Chasing Pinterest and Tumblr”.

That’s basically 100 million new active users per month, as the Mobile Social Network was at 600 million active users monthly in December 2014 as stated in the article “WhatsApp's Insane Growth Continues: 100 Million New Users in 4 Months”, published JAN. 6, 2015, 6:47 PM by EUGENE KIM, Business Insider

Take a look at the graph below and stand in awe at their phenomenal growth from October 2010, to January 2015!

Facebook, the parent company that purchase WhatsApp CEO company for some US$19 billion in 2014 as stated in my blog article entitled “Facebook acquires WhatsApp for US$19 Billion - CEO Jan Koum Revelry will fade once faced with BBM and Google+, Guardians of the Galaxy of Mobile Social Networks”, still have more monthly active visitors, clocking some 1.3 billion active users monthly.

WhatsApp CEO Jan Koum was philosophical in his Facebook post on the significant milestone reached by his company as noted in the article “WHATSAPP MARCHES ON, HITS 700M MONTHLY USERS”, published January 7, 2015 By Trevor Mogg, Digitaltrends.

He knows that despite the milestone, WhatsApp hasn’t reached a great distance and needs to keep growing into hard-to-reach markets like China, Russia, North and South Korea and Japan in order to maintain their momentum as stated in the article “WhatsApp Hits 700 Million Monthly Users”, published Jan 6, 2015 7:26 pm ET By REED ALBERGOTTI, The Wall Street Journal.

Privacy concerns raised by their change to the using double check marks that turn blue when your intended recipient actually opens and reads your messages as reported in the Geezam blog article entitled “WhatsApp’s new Double Blue Checkmarks proves controversial” only seem to have boosted the popularity of the Mobile social Network.

WhatsApp still faces formidable completion from other Mobile Social Networks in lucrative markets such as Russia, China and Japan such as Line, whose sticker based business model is described in my blog article entitled “Japanese Line introduces Line Call for Landline and Mobile - US$0.02 per Call and Kawaii Stickers a plus as WhatsApp and Skype get company in making International Calling and Roaming Extinct”.

They’ll eventually have to introduce a business model that makes money aside from charging US$99 for a yearly subscription. A premium model as well as charging for VoIP Calling may soon be on the cards.

Especially if they want to terminate VoIP Calls on Jamaican Telecom Networks’ as I’d predicted in my blog article entitled “Minister Paulwell says VoIP Providers must Register to Terminate - Why WhatsApp may no longer be Free as IXP by January 2015, MNP by May 2015”.

Here’s to more continued success for WhatsApp as they push towards another 700 million active users in 2015, the Year of the Sheep.

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