“The good news for Apple is that this wider appeal is attracting
significant switching from competitors. Almost half of iPhone 5C owners
switched from competitor brands, particularly Samsung and LG, compared with 80
percent of 5S owners who upgraded from a previous iPhone model”
Strategic Insight Director
Dominic Sunnebo at analyst Kantar WorldpanelComTech in a stagtement on their
findings
From the get-go,
the Apple iPhone 5S was more popular that the Apple iPhone 5C, outselling it
three to one as reported in my blog article
entitled “Localytics
Stats suggest preference for Silver and Gold Apple iPhone 5S over polycarbonate
Apple iPhone 5C - Plastic vs Metallic battle of Telecom Customer Preferences”.
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But now we have
a new reason why according to analyst Kantar WorldpanelComTech; the Apple
iPhone 5C is a Android Smartphone whisperer, making many switch to Apple as
stated in the article “iPhone 5C snags half its
buyers from rival brands”, published December 2, 2013 7:21 AM
PST by Lance Whitney, CNET
News.
The original article and Press
Release can be downloaded direct from Kantar WorldpanelComTech. It’s a lot
more telling and a very refreshing read on the Smartphone adoption in the EU
and I’ll certainly be scoping out their stats again.
 |
Kantar WorldpanelComTech
website includes some brilliantly done stats on the sales of smartphones across
the EU (European Union) broken down by the major member states Britain,
Germany, France, Italy and Spain as noted in the article “Apple
iPhone 5S outsells 5C three to one in Great Britain”, published 02/12/2013
by Dominic Sunnebo, Global Consumer Insight Director, Kantar WorldpanelComTech.
The Apple iPhone 5C is unpopular with Apple iPhone fanboys who see the Smartphone
as merely an Apple iPhone 5 dressed up in cheaper poly-carbonate clothing. The
snub has been duly noted. But as I’d theorized in my blog article
entitled “Apple
has launched the Apple iPhone 5S and 5C on Tuesday September 10th 2013 - Apple
iPhone Strategy is to Go Global to beat Samsung”, this was a strategy to
attract new non-Apple Customers in the face of cheaper Google Android
smartphones.
Apple iPhone 5C is a Google
Android Smartphone whisperer – US$100 cheaper is still a Deal
Granted the prices aren’t cheaper. My predictions in my article Apple’s
Golden Dragon iPhone 5S and C for Caring iPhone 5C may be coming on Tuesday
September 10th 2013 were a tad off! Pricing is as expected on contract for
the Apple iPhone 5S but not the Apple iPhone 5C.
I was hoping
would be contract-free and unlocked, albeit that’s wishful thinking, given the
ruling passed by the Librarian of the Library of Congress in January 2013 that
makes the unlocking or even the sale of unlocked smartphones illegal as stated
in the article “Unauthorized
unlocking of smartphones becomes illegal on Saturday”, published January
25, 2013 4:57 AM PST by Eric Mack, CNET News.
 |
On contract, the
Apple iPhone 5C is cheaper than the Apple iPhone 5S by US$100. But when
purchased unlocked, the cost is US$549, still unaffordable in the
Developing World as stated in the article “Apple's
iPhone 5C misses the low-cost mark”, published September 10,
2013 3:24 PM PDT by Shara Tibken, CNET News!
Here are the prices for the Apple iPhone 5S and Apple iPhone 5C unlocked
and sans the 2 year contract:
 |
Note:
All prices for the unlocked Apple
iPhone 5S and unlocked
Apple iPhone 5C can be found on Apple’s website.
Apple’s high Standard
maintained – 38 Year olds switching to the cheaper Apple iPhone 5C
Despite this, it’s STILL in keeping with Apple’s high production
standards and raises the bar for low-end Smartphone manufacturers when it comes
to making a high-end high quality smartphone using plastic!
The fact that the Apple iPhone 5C is cheaper than the Apple iPhone 5S by
US$100 both on 2-year contract and unlocked hasn’t gone unnoticed by Android Smartphone
users wanting to switch to Apple to experience life inside of the Walled
Garden. And switch they have!
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According to Kantar
WorldpanelComTech Stats, those making the Switcheroo from brands such as
Samsung and LG have the following profile:
1.
42% of Apple iPhone 5C owners earn
less than $49,000
2.
21% of Apple iPhone 5S owners earn
less than $49,000
3.
38 years old is the average Apple
iPhone 5C customer
4.
34 years old is the average Apple
iPhone 5S customer
Simply put, Apple’s experimenting with Plastic and is bringing home the
Bacon as it relates to innovation…at least for the 38 year old crowd. This is
amazing, as Apple still manages to “box bread outta Google Android Mout” as Apple
Strikes Gold with the Apple iPhone 5S and Colour the new Polycarbonate Trend
with the Bakers Bread Themed Apple iPhone 5C!
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